How to use Account-Based Marketing to Acquire High-Value Customers


Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. Account-based marketing (ABM), also known as key account marketing, is a highly orchestrated approach to business marketing. Account Based Marketing

6 Proven Ways to Improve Inbound Lead Generation


The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. For improving your inbound lead generation endeavors and making them work optimally, you need to work on strategies to make your brand more discoverable online. Lead Generation


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21 B2B Lead Generation Tactics


When it comes to B2B lead generation, trust is the name of the game. Without developing trust during every step of the customer journey, potential B2B leads will look for other ways to spend their money. In today’s omnichannel marketing space, B2B marketers must work hard to attract and nurture prospects throughout often complex funnels. Hence, customer intimacy and trust are imperative to the success of B2B marketers. 3) Email Marketing.

7 Reasons to Use Content Marketing for the B2B Lead Generation


The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. Focus on Personalizing Omnichannel Marketing: .


How to Orchestrate ABM for Optimized Sales Conversions


Account-based marketing (ABM) is an strategic approach towards architecting, measuring, evaluating & optimizing hyper-targeted marketing programs & other precise tactics to delve into the details about the specific business accounts before optimizing the users’ experience (UX) for the key decision-makers holding those accounts, to in-turn expedite the sales funnel, increase the integration between the marketing & the sales teams & finally to maximize the sales conversions.

How Account-Based Sales Development Benefits B2B Marketers


Account-Based Sales Development is an amalgamation of integrated strategies encompassing personalized, omnichannel & multi-threaded outbound activities to architect high-value opportunities for both the prospects as well as the existing customers & optimize their experiences to ultimately help B2B brands optimize their core bottom-line endeavors including the sales revenue optimization. Account-Based Sales Development (ABSD) involves focusing on quality leads.

#10 Best Practices for Effective Lead Nurturing


Since the very inception of B2B marketing, marketers have been employing effective lead nurturing practices for branding purposes, to educate the prospective customers of the value of their products or services, as well as to build awareness around their products or services, as well as to build trust so that the prospective client chooses you when it’s time to buy. Read more on How to Build Customer Loyalty with Content Marketing. Employing lead scoring.

Netline Launches Audience Explorer for Quantifying Content Consumption


On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. It is a free tool that equips B2B marketers to unveil the statistics related to content consumption, not only on their primary website but across omnichannel.

B2B Marketing Trends & Studies That Every Marketer Should Know


The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time. Marketers need to evolve their B2B marketing strategies as trends, technology & tactics in the b2b world are never stagnant.

63 Digital Advertising Terms Every Marketer Should Know


Getting familiar with these will help you navigate the world of online advertising – and get more value out of our upcoming series of blog posts about digital advertising and digital marketing. This is because the goal of these tests is to determine which variables generate the best responses from the audience. Account-based Advertising: One tactic in an account-based marketing (ABM) strategy. Lead : A potential customer.

Top 5 Ways to Supercharge ABM with Intent Data


The B2B marketers need to supercharge ABM with intent data for optimized sales conversions by streamlining the sales cycles of the prospects. According to research from TOPO, more than 80% of the B2B organizations are operationalizing Account-Based Marketing (ABM) programs. According to research from ITSMA, 87% of the marketers that measure ROI accede that ABM outperforms every other marketing investment. B2B MarketingPrologue.

5 Tips for B2B Marketers to Monitor and Optimize LinkedIn Ad budgets


Marketers also question themselves on the ad units contributing maximum leads. An introspection on all the above parameters helps marketers optimize their daily budget spent. Making the essential tweaks with LinkedIn ad budgets is possible only when marketers can continuously monitor and optimize their advertising endeavors on LinkedIn. LinkedIn has always been amongst the favorite platforms by B2B marketers to reach the decision-makers to optimize lead generation.

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5 Essentials of Dynamic Content for Smarter B2B Marketing


B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. Dynamic content optimizes the conversions through the use of relevant & precognitive marketing technics. 78% of Chief Marketing Officers (CMOs) think that customized content is the future of marketing. Content Marketing

How to find the target audience: 6 simple steps


According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”. When creating a buyer persona(s), the marketers should consider including customer demographics, behavioral patterns, motivation & goals. The following are some of the target market demographics examples & ways the marketers can use to find their personas on multiple channels across the web: 1.

A Strategic Approach to Digital Marketing for Startups


The success of a startup firm depends critically on its digital marketing capabilities and associated actions. In an era of omnichannel marketing and big data, digital marketing helps not only in acquiring customers but also in customer retention. 2) Email Marketing.

How Brand Advertising is Beneficial for B2B Marketers


Brand advertising benefits B2B marketers as it evokes positive sentiments in the market for the brand in question. Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices. Situating positive sentiments in the market about a product or service is just as important as product’s features and price. The following are some of the ways how brand advertising is beneficial for B2B marketers: 1.


6 Remarkable Benefits of Strategic Content Mapping


Strategic content mapping is a powerful tool for content marketers as they can review their existing content assets, plan new content strategy, and figure out how each piece of content can be used to effectively reach, and engage with the target audience groups. According to a report by the Content Marketing Institute and MarketingProfs, merely 27% of the B2B content marketers have a documented content strategy. Thus, marketers can optimize their content marketing efforts.

Why Customer-Centricity is Important for B2B Branding


Performing extensive customer research about the demographic, firmographic, technographic & psychographic insights of the customers allows marketers to segment the prospects into the right clusters to align the organization around the core bottom lines. Marketers need to introspect the cultural, functional as well as emotional aspects of customer experience. This gives the marketers a chance to extend their help to the customers who need it the most. B2B Marketin

11 Ways of Using B2B Influencer Marketing


B2B industry has recently started implementing & experimenting with the expanding & increasing trajectory of ‘Influencer Marketing’ , after comprehending its importance, particularly on social media platforms. Influencer Marketing’ is the 4 th most important trend that B2B marketers are looking to opt for in 2019 & almost 48% of them plan to make it an integral part of their marketing strategy (Source: Social Media Marketing

How B2B Marketers can stay close to their Customers


Effective marketing is difficult to get right. B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. The biggest determinant of effective marketing for B2B marketers is whether they can stay close to their audience. B2B Marketing

10 Powerful B2B Marketing Strategies to Optimize Sales Conversions


With the advent of intent data & the amalgamation of diverse data points across the digitized landscape, lead generation has become easier than ever. However, to optimize sales conversions marketers need to scrutinize the behavior of their customers once they get converted on several platforms across the web & optimize their experiences. The following technics can be used by B2B marketers to optimize sales conversions: 1. B2B Marketing

9 B2B Marketing Trends to Watch in 2020

Circle Studio

As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2020 will see the ongoing evolution of many B2B marketing trends from recent years and the increasing influence of B2C marketing will make a big impact. Here’s a list of nine B2B marketing trends to watch in 2020. Strategic focus and lean marketing. Full adoption of account-based marketing.

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Why should you opt-in for B2B Contextual Marketing?


One of the primary goals for B2B marketers is sending the right message to the right people at the right time using the right channel. This is what contextual marketing is all about. HubSpot defines content marketing as, “The practice of personalizing your business to your audience based on who they are & what they want, need or do, rather than one-size-fits-it-all.”. Marketers now, have more information than ever before when it comes to their buyer-persona.

Benefits of Content Personalization for B2B Marketers


Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. Furthermore, Gartner’s research shows that spending on ad & marketing technology is at the highest, amounting to a stunning 29% of the total marketing budget, thus, making it the single largest area of investment. B2B MarketingPrologue.


7 Most Sizzling B2B Marketing Trends in 2019


The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data. John Jantsch, Marketing Consultant, Speaker & Author quoted the importance of improved personalization as follows: . Following the keywords which are being repetitively researched by the prospects, the marketers can architect their content strategies.

4 Perils of Decoupled Data Regulation & Customer Experience


For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency. In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers.


10 Tips for Building B2B Marketing Campaigns


Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Building B2B marketing campaigns is all about having proper strategies in place which can be effectively split-tested, quantified & optimized from time to time. Steps to Building B2B Marketing Campaigns.


B2B Marketing in Martech Age


B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. Almost every B2B marketing company these days is beholding technology in its rapidly evolving form & is assimilating it with their marketing endeavors. Martech is a catchword in the B2B marketing realm these days. The modern Martech age aids B2B marketing. B2B Marketing

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How to Make An Efficient Content Pipeline


Content marketing is all about attracting engaging with & converting the prospects by engaging with them at the right time, on the most suitable platforms across the web. But that’s not what content marketing is all about. Content marketing is also an impeccable tool to promote brand resonance & reflect on the value proposition of products and services – helping customer retention, besides acquisition.

How to Build Customer Loyalty with Content Marketing


The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on. Ever wondered how to build customer loyalty with content marketing? But again the question arises: How building customer loyalty is possible with content marketing?

How B2B Marketers can Attract Gen Z to Improve Their Brand Value


Several experts argue that the next generation is always smarter & probably we have enough reasons to believe that as well. For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials. Nevertheless, after owning & dominating & some of them even playing the role of marketers in the B2B industry for over a decade, the millennials grew up.

How To Use Content Marketing for Business Success


Content marketing is the strategy to make your content shine. Relevant content is an invincible tool in the arsenal of B2B marketers that allows marketers to scale-up their marketing strategies for greater sales conversions & paves a sure pathway to business success. According to a study by Content Marketing Institute , 92% of the marketers reported that their company views content as a business asset. Content Marketing

How to Scale Up Personalization to Streamline B2B Sales Cycle


The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). The following methods can be used by marketers to scale-up personalization & to streamline B2B sales cycle: 1. B2B Marketing

How the Evolving & Intelligent CRMs powered by AI Aid B2B Businesses


Modern CRMs analyze customers’ data based on their research methodologies on the web, as well as based on their past buying behaviors. Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers. B2B Marketing

7 Benefits of Using B2B Martech Software During Lockdown


The B2B marketing landscape has evolved in recent years to be completely digitized. According to Emailmonday, on an average 51% of the companies are using marketing automation and about 58% of the B2B companies are planning to embrace the technology. According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years.

How to Design, Manage & Optimize Multichannel B2B Content Strategies


The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors. The offline methodologies of research involve attending to the B2B marketing events, reading newspapers, watching televisions, following niche-specific influencers & listening to the podcasts.

10 Tips for B2B Marketers to Excel at Customer Experience Management (CXM)


Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. Marketers need to define the customer experience indexes for their brands so that they can evaluate the standards of their customer experience quality & can also competitively benchmark them. The following ways can help the B2B marketers to excel at customer experience management (CXM): 1.