Valasys

JUNE 4, 2019

Dynamic content (sometimes also known as adaptive content or Real-Time content) refers to web content that changes based on the preferences of the buyer persona or as per their demographic, firmographic, psychographic or “fit-data.” CRM is a powerful tool on its own.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Valasys

JUNE 8, 2020

Strategic content mapping optimizes the conversion goals associated with your content strategy and allows you to better monitor and optimize your content KPIs to boost your content marketing endeavors. A strategic content mapping approach cannot be implemented unless you have developed an ideal buyer persona.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

Valasys

OCTOBER 22, 2019

With the advent of intent data & the amalgamation of diverse data points across the digitized landscape, lead generation has become easier than ever. Leveraging Lead generation tools like Leadfeeder : Tools like Leadfeeder can integrate directly with website analytics & trace out which companies are viewing your site.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

OCTOBER 23, 2019

LinkedIn has always been amongst the favorite platforms by B2B marketers to reach the decision-makers to optimize lead generation. Why B2B Marketers must optimize their LinkedIn Ad Budgets. Delivering optimal ROI from LinkedIn Ad spend is a consequence of managing and stretching the LinkedIn ad budget further.

Cost Per Click 49

Cost Per Click Paid Search Agency Linkedin Optimization 49

Valasys

NOVEMBER 15, 2019

The following are some of the target market demographics examples & ways the marketers can use to find their personas on multiple channels across the web: 1. For those of you questioning: How to find the target audience, the answer can be hidden in expanding your exiting persona base.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Valasys

JANUARY 17, 2020

Marketing to businesses, for example, is very different for marketing specifically to the key decision-makers of critically important accounts (Account-Based Marketing). Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

FEBRUARY 24, 2020

As customers discover tailored solutions to their pain-points this, in turn, leads to business success. Content marketing enables businesses to solve the pain-points of the customers & thus, facilitates accurate targeting & lead generation for business success.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Valasys

FEBRUARY 28, 2020

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. Define Your Target Persona: Doing the basics correctly matters the most.

Loyalty 72

Loyalty Top of Funnel Ad Building Content Marketing 72

Valasys

MAY 28, 2019

Marketers now, have more information than ever before when it comes to their buyer-persona. Targeting the audiences based on their demographic & firmographic data: The organizations that operate within the B2B dominion understand that targeting the right set of buyer persona that have the actual buying intent is important.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Work Management 45

Valasys

OCTOBER 31, 2019

Marketers need to explore their operative niches & need to figure out the right set of personas to be targeted. Learn more on: Why B2B marketers must leverage ratings & reviews for growth. CRM & Lead Nurturing : CRM is important for integrating marketing automation efforts to personalize interactions with clients.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

OCTOBER 11, 2019

The entire process of Account-Based Selling or ABS is based on targeting “accounts” focused on quality over quantity. According to a study by ITSMA, Account-Based Marketing yields the highest Return on Investment (ROI) of any B2B marketing strategy or tactic.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Valasys

JANUARY 21, 2020

Automated data collection & the right targeting is something every B2B marketer strives for. Customers are segmented into specific clusters based on their demographic, firmographic & psychographic insights & thereafter, cluster-specific targeting strategies are devised for the personas.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Valasys

MARCH 9, 2020

Read more on How to Build Customer Loyalty with Content Marketing. A predictive content strategy in-turn is based on the first & third-party intent-data. & & the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

SEPTEMBER 6, 2019

Also, while defining their Twitter KPIs, the marketers should keep in mind that their KPIs align their business objectives as follows: For an e-commerce company conversion, KPIs are of vital importance For a company trying to drive brand awareness as a brick & mortar retailer, Retweets might be vital KPIs. PANEL DISCUSSION.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

DECEMBER 16, 2019

Audiences can be targeted based on their demographic, firmographic, technographic & psychographic insights as well on the basis of their past buying-behaviors & research habits. Audiences targeting comprises of two stages which are prospecting & remarketing.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

AUGUST 30, 2019

While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. The marketers can refer to the link below to register their presence at the event: [link].

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

SEPTEMBER 27, 2019

Create the Perfect Buyer Persona : The marketers need to define & refine their niche specific personas several times before they decide to stick to a final form. The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

MARCH 5, 2020

So, the process of lead nurturing is important. Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

AUGUST 13, 2019

The “buyer personas” are the semi-fictional representation of the ideal customers & are the cornerstones of the inbound marketing process. Marketers spend a considerable amount of their time studying the demographic & the psychographics of the customers. .

B2B Sales 40

B2B Sales Work Management Top of Funnel Paid Search Agency 40

Valasys

FEBRUARY 4, 2020

According to a report published in Content Marketing Institute , one doesn’t require to refine personalization as per demographic & psychographic profiles. There’s a lost transcending the B2B marketing realm in 2020 & the expert services by Valasys Media will help you dominate the year.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Valasys

MAY 27, 2020

John Jantsch, Founder & President of Duct Tape Marketing describes how to create personalized pieces of content: “Personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.” Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

AUGUST 29, 2019

To help our customers achieve their core bottom-line endeavors such as optimized users’ experiences, bolstering returns on investment (ROI) & improved sales revenues, we deploy extensive market research along with our dedicated B2B services.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Valasys

AUGUST 27, 2019

Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation. Many marketers might believe that they don’t generate enough customer data or activity to justify the effort & expenses required in establishing the email preference centers.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

OCTOBER 29, 2019

The B2B marketers need to supercharge ABM with intent data for optimized sales conversions by streamlining the sales cycles of the prospects. According to research from TOPO, more than 80% of the B2B organizations are operationalizing Account-Based Marketing (ABM) programs.

Intent Data 45

Intent Data Account Based Marketing ABM Intent 45

Valasys

SEPTEMBER 10, 2019

Knowing the Product, Brand & Industry: Marketers need to understand their products. For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

JULY 9, 2019

According to Professor Malcom McDonald, Emeritus Professor from Cranfield University School of Management, account-based marketing (ABM) is on the threshold of revolutionizing the marketing domain by bringing about a much-needed paradigm shift.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Circle Studio

OCTOBER 12, 2017

testing two versions of a landing page or email and choosing the version that leads to more conversions. Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. Learn More About Account-Based Marketing.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Valasys

FEBRUARY 27, 2020

Performing extensive customer research about the demographic, firmographic, technographic & psychographic insights of the customers allows marketers to segment the prospects into the right clusters to align the organization around the core bottom lines. Data is used to segment the prospects into segments or clusters.

Brand Identity 52

Brand Identity Branding B2B Psychographics 52

Valasys

AUGUST 6, 2019

After identifying their buyer persona, the marketers need to create targeted campaigns that need to be specifically based on the interests of their buyer persona. Furthermore, niche-specific targeting is also done by segmenting prospects based on their geographical location or the primarily targeted geographies of the prospects.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

JANUARY 24, 2020

Targeting & hyper-targeting of the prospects can be done based on their demographics, firmographic, psychographic & technographic insights & can be further refined by implementing intent-data & ‘fit-data’.

Efficiency 52

Efficiency Content Psychographics Work Management 52

Valasys

MAY 29, 2020

Using the B2B Martech software allows you to effectively manage your lead generation and content automation endeavors. According to a report by Ponemon Institute for the year 2017, nearly 70 percent of compromised records which led to data breaches were the result of human error. 4 Improving Customer Experience and Personalization.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Valasys

APRIL 17, 2020

An effective way to use content marketing to acquire precious external business information is to research the demographic, firmographic, technographic, psychographic and other details about specific organizations. Valasys Media employs tailored services for B2B marketers to reflect on and optimize their marketing endeavors.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

NOVEMBER 4, 2019

Evolved Personalization making it “Real-Time” : Customer data is fetched from innumerable sources including the first & third-party intent data, reviews, sales data & insights gathered from the demographic, firmographic, technographic, psychographic & ‘fit-data’ insights.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 20, 2019

Another report by content.myemma.com implies that 59% of the B2B marketers consider emails to be the most effective channel for lead generation. Email marketing encompasses the marketing tactics wherein commercialized messages are sent to a group of audiences using their email addresses.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 9, 2019

Google is the most popular search engine network across the globe & time & again has kept abreast with the evolving researching habits of the prospects as well as has also assisted the marketers with segment-based targeting of prospects. The tools such as Alteryx, Birst, ClearStory, Datameer, etc.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

FEBRUARY 17, 2020

Marketers need to research their target audience & understand who will be consuming their content. The target audiences can be researched based on their demographic, firmographic, psychographic & technographic insights & accordingly, pieces of content can be designed.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52