Oktopost
SEPTEMBER 12, 2023
When a prospect is engaging with content on social media, they are flagging social signals that they have an intent to buy. Efficient lead scoring Intent data provides real-time insights into potential customers’ interests and behaviors, and by analyzing these insights, you can score your leads in terms of purchase intent more accurately.
Aberdeen
APRIL 16, 2019
One of the biggest reasons there’s a gap between so many sales and marketing teams is that they’re speaking different languages. You’re looking for any way to improve your lead gen capabilities while sales is trying to win accounts. Salespeople talk about accounts, they talk about customers… they don’t talk about leads.
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Oktopost
SEPTEMBER 12, 2023
When a prospect is engaging with content on social media, they are flagging social signals that they have an intent to buy. Efficient lead scoring Intent data provides real-time insights into potential customers’ interests and behaviors, and by analyzing these insights, you can score your leads in terms of purchase intent more accurately.
Launch Marketing
JULY 26, 2023
Looking to elevate your organization’s lead generation through content marketing? Download our B2B Content Strategies for Successful Lead Gen for all the best practices and actionable tips. Rather than casting a wide net, ABM focuses on targeting high-value accounts or customers with personalized marketing campaigns.
Aberdeen
OCTOBER 9, 2019
The business world coined the term “account-based marketing” back in 2004. But B2B marketers only started to take notice in the last four or five years. From a strategic perspective, we’re still in the earliest days of ABM adoption and maturity. That’s where predictive insights and intent data come into play.
Zoominfo
JULY 25, 2023
B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?
Vidyard
JANUARY 7, 2016
Unless you’ve had your head in the sand, you’ve heard about account-based marketing (ABM). A recent SiriusDecisions report found that 52 percent of B2B companies already have a pilot program for ABM. Could ABM be a solution? Historically, lead generation has been the engine that drives B2B profits.
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