Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

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Multi-Channel Account Based Marketing ABM Advertising Channels 52

6sense

DECEMBER 10, 2021

Marketers and sales teams need to hit the right prospect and talk to them using the right messaging to close the deal. This is where intent driven sales prospecting comes into the picture. How do intent driven prospecting tools help? When the search goes beyond the normal noise – what indicates the intent to actually purchase.

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B2B Sales Intent Account Based Marketing Zoominfo 62

ANNUITAS

MARCH 21, 2023

Measure now supports data from multi-CRM use cases, more customer data source support, and other buyer touchpoints. Now, growth leaders can use Measure in more “full journey” mode, analyzing more customer touch points than those typically found inside a marketing campaign or nurture outreach.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Adobe Experience Cloud Blog

NOVEMBER 15, 2017

Account-based marketing (ABM) is a game-changer, but it’s not uncommon for sales to push back against implementing it as a new strategy. On the surface, it appears that ABM is asking sales to work with fewer leads, and that kind of change can be a scary proposition. So, Why ABM? . It’s understandable.

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Account Based Marketing ABM Planning Lead Ranking 134

Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. That's what ABM helps you do.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

DemandBase

AUGUST 10, 2020

You know the story: budgets and in-person marketing channels—vanished, just like that. The once coveted, high-touch in-person, invite-only, VVIP engagements are now a thing of antiquity, and we are now living in a world of “virtual” events. All (digital) roads lead to ABM. So did you get the two truths and the lie?

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Account Based Marketing ABM DemandBase Peer-to-peer 119

Engagio

DECEMBER 18, 2018

We’re thrilled to announce the release of the NEW, second edition of Engagio’s Clear and Complete Guide to Account Based Marketing ! It’s been three years since the original version was published – the definitive guide to what was then “the next big thing in B2B marketing” – but a lot has changed in that time.

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Account Based Marketing Multi-Touch Attribution Planning ABM 54

Engagio

APRIL 13, 2020

I love intent data. First of all, because it makes me feel like I can read people’s minds — isn’t it cool that we have data that helps us to figure out what someone’s intentions are? And second of all, I love intent data because it makes me the hero of our SDRs, account executives, and customer experience teams.

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Intent Data Intent Multi-Touch Attribution Bombora 127

Engagio

SEPTEMBER 6, 2017

Accurate contact data is a pillar to ABM success. Orchestrated Account Based Marketing “plays” are multi-touch and multi-channel requiring accurate contact information to support direct mail, phone outreach, emails and social. Accurate contact data is a pillar to ABM success. Contact Accuracy.

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Account Based Marketing Multi-Touch Attribution ABM Planning 54

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.

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Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

DiscoverOrg

MARCH 27, 2017

Account-Based Marketing. Account-Based Sales Development. Account-Based Customer Success. Q: There’s a lot of AB acronyms these days can you give a quick run down of the differences between ABE, ABM, and ABSD? Impact – Do the efforts and ABM programs you’re running impact the sale?

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Account Based Marketing Sales Management ABM Top of Funnel 120

Madison Logic

SEPTEMBER 21, 2023

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. Utilize multiple data sources to target the right accounts.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Sword and the Script | B2B

APRIL 23, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting. Comment: There are certain skills businesses need to have in-house.

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Intent Data Accelerates the B2B Pipeline. Just because you’ve got an ABM strategy that covers all the bases doesn’t mean you’re driving business results most effectively.

Intent Data 52

Intent Data Privacy Intent Multi-Touch Attribution 52

Engagio

MAY 14, 2019

It’s no surprise that Account Based Marketing was, once again, a popular topic with an entire track dedicated to best practices. But before diving into our top ABM sessions, let’s spend a hot second looking at the keynote by Tony Jaros, president and Chief Product Officer at SiriusDecisions. Identify the right accounts.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

Anteriad

APRIL 3, 2023

They deliver agile B2B demand generation with exceptional performance in account-based marketing and multi-touch campaigns. BNZSA has perfected a unique ‘warm handover’ process serving as a differentiator for delivering the highest quality prospects available.

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Top of Funnel Account Based Marketing Demand Generation Agencies Demand Generation 59

Madison Logic

FEBRUARY 7, 2024

You must leverage your first- and third-party intent data to identify target audiences and personalize your content. Personalization is no longer a nice touch—it’s a buyer demand. How to Approach Your 2024 ABM Strategy Don’t change things for the sake of change.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. And this recognition was based on verified reviews from end users of Demandbase One who took the time to give their opinions. And you’re not wrong. That’s a given.

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Peer-to-peer Marketing Management DemandBase Gartner 83

Madison Logic

JUNE 28, 2023

Beyond offering a specialized deal to entice customers, this campaign involves a targeted, proactive, and comprehensive approach encompassing market analysis, value proposition development, messaging strategy, and implementation tactics delivered through a full-funnel, multi-channel strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Terminus

NOVEMBER 5, 2018

If your account-based programs are so complex and manual that they’re difficult to scale across larger audiences, this blog post is for you. You shouldn’t need a rocket scientist to figure out how to roll out ABM across your organization. 6 Challenges with Scaling Account-Based Programs. Can’t Measure Success.

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Account Based Marketing Planning Work Management Marketing Management 34

Engagio

APRIL 13, 2020

I love intent data. First of all, because it makes me feel like I can read people’s minds — isn’t it cool that we have data that helps us to figure out what someone’s intentions are? And second of all, I love intent data because it makes me the hero of our SDRs, account executives, and customer experience teams.

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Intent Data Intent Multi-Touch Attribution Bombora 62

The Point

JULY 27, 2018

It’s ironic then, that in an Age of Account-Based Marketing (ABM) and Intent Data and IP-based Advertising, when B2B marketers are looking for any short cut possible to find, meet, engage, and close the prospect who is ready to buy, that high bar offers are more and more popular.

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Account Based Marketing Campaigns Multi-Channel Demand Generation Agencies 100

Biznology

JULY 7, 2021

Compared to linear TV, where the waste that characterizes mass media has kept B2B marketers away, CTV allows precise targeting at the individual level, based on 3 rd party database variables like company size, industry, job role, intent and other typical in B2B media buying. CTV is perfect for ABM.). Take advantage.

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Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Zoominfo

MARCH 9, 2021

Clear journey mapping helps to reduce the number of steps between a buyer having the intent to purchase and becoming aware of your product or service. Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. This includes activity like high-value web visits (e.g.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Engagio

OCTOBER 18, 2023

Just as marketers embraced account-based marketing (ABM), we’re also seeing great SDR teams adopt account-based thinking and thus the rise of account-based sales development (ABSD). So, let’s explore what ABSD is and how account intelligence is the fuel that makes it happen.

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DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Adobe Experience Cloud Blog

JUNE 24, 2019

Inside sales has always been a high-touch and highly professional strategy for reaching out to business buyers with a targeted message. To make your reps as productive as possible, you want them focused on building relationships with high-value accounts…not dialing for dollars. Account-Based Marketing and AI Working Together.

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Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

DemandBase

MARCH 4, 2019

Let’s talk about creativity and B2B marketing and, more specifically, creativity and Account-Based Marketing (ABM). Critics say “maybe,” but that B2B marketers lack the creative license their B2C peers enjoy. Our intent was to deliver strategy, creative, martech and measurable results on a global scale.

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Account Based Marketing ABM Creativity DemandBase 51

Martech

JUNE 29, 2022

“The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” It makes sense that activity on a review site is a better predictor of intent.

Ideal Customer Profiles 109

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 109

Oktopost

OCTOBER 20, 2021

The “personal touch” deepens their engagement and engenders positive feelings, resulting in the following desirable outcomes: Boosting conversion rates. Using content personalization for lead generation can best be thought of as a multi-stage process. This intent data is worth its weight in gold.

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Top of Funnel Personalization Sales Qualified Leads Generation 122

DealSignal

FEBRUARY 18, 2024

Teams usually face this problem as a result of inadequate resources or out-of-touch management. Personalize and give it the human touch Bring human elements to your sales approach with outreach. Ideally, well-executed content marketing campaigns will help produce more hand-raisers, making the prospecting process more efficient.

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Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Terminus

SEPTEMBER 24, 2017

This partnership is groundbreaking for B2B marketers because it brings inbound and account-based marketing together for the first time. Brad Coffey, Chief Strategy Officer at HubSpot, asked in his Medium post , “Why would a company known for inbound marketing decide to invest in one known for account-based marketing?”

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Account Based Marketing Hubspot Work Management Marketing Management 32

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Clear journey mapping helps to reduce the number of steps between a buyer having the intent to purchase and becoming aware of your product or service. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Engagio

JANUARY 20, 2024

” ABM-driven Strategies for Thriving in Today’s Market Space This Sunny Side Up podcast episode features Mary Gilbert discussing navigating the new marketing landscape with ABM-driven strategies. She advocates for an ABM approach combined with digital marketing to bring personalization and scale.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

DealSignal

FEBRUARY 22, 2024

Multi-Channel Outreach Capabilities DealSignal recognizes the importance of diversifying your outreach strategy. With DealSignal’s pinpoint targeting, verified emails, and multi-channel approach, adapting to these new rules can be smooth sailing. Plus, the personalized touch you can add to your campaigns?

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Outreach Ideal Customer Profiles Google CAN-SPAM 52

DemandBase

AUGUST 21, 2020

6 Tips for Unifying Sales and Marketing. Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g., keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. Intent is simply a game-changer for B2B go-to-market.

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Top of Funnel B2B Sales B2B Marketing DemandBase 116

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52