As B2B buying journey complexity increases, growth marketers today face multiple challenges that need to be addressed by a combination of strategy, process, people, technology, and data.
Some of the most pressing challenges include:
- Getting access to the right data – deep, diverse, and dynamic – to confidently identify the best account opportunities and inform decision making.
- The ability to seamlessly integrate with the sales and marketing stack (e.g., CRM, MAP) to run effective campaigns across multiple platforms.
- The urgency to keep campaigns relevant and contextual based on the latest intent signals and changes in the buying journey.
- And finally, to be able to access campaign and engagement metrics to continually improve ABM performance outcomes, ROI, and team productivity.
To address these consistently, and at scale, starts with investing in the right ABM platform – one that delivers both efficiency and effectiveness. The former comes via easy-to-use interfaces, functionalities, and upstream and downstream integrations for smooth data activation and campaign execution. Effectiveness comes from the quality of data that informs the ABM decision making and performance reporting.
Unfortunately, as most ABM practitioners will tell you, it’s hard to find all that – ease of use, functionalities, integrations, and most importantly best-in-class intent data – in a single ABM platform.
That is exactly the gap that Intelligent ABMTM (IABM) from Spiceworks Ziff Davis (SWZD) is designed to address. B2B tech marketers can now plan a more effective conversion-powered ABM strategy with best-in-class intent data; engage with the most relevant and truly in-market prospects; automate list building and campaign execution across channels through one-touch integrations with MAP, Customer Relationship Management (CRM), and Adtech platforms; generate reports and analysis in a single unified dashboard; and drive optimal ABM ROI.
All the integrations you need with Intelligent ABMTM
MAPs: seamlessly integrate IABM with HubSpot or Adobe Marketo Engage. Enrich your account lists from your preferred MAP with SWZD intent data to build and leverage dynamic, prioritized account lists.
LinkedIn: a one-touch integration to leverage your prioritized target account list based on SWZD’s best-in-class intent data to execute ad campaigns on LinkedIn, and get holistic performance reporting on a single unified platform.
CRM: integrate your Salesforce account with IABM, import Salesforce data, and empower your sales team with detailed views of campaign impact on sales pipeline including intent scores and the signals behind those scores.
All the integrations you need to execute efficient, integrated campaigns for in-market accounts, across channels, including content marketing, display, and LinkedIn, which remains the most popular B2B ad management tool.
Powered by Best-in-Class Intent Data – Only from SWZD
While platform capabilities and integrations are undoubtedly critical, IABM also effectively addresses the intent data challenge for B2B marketers. Its best-in-class intent data assures quality, diversity, scale, and context for a significantly higher degree of certainty about buyer intent. You can design and execute smarter, more relevant, and targeted ABM campaigns for exponential results and conversions. Make informed decisions and engage members of the buyers collective through their buying journey, with optimal campaigns at the right time, on the right channel. For now and the foreseeable future, ABM success remains rooted in the quality of the intent data – and IABM delivers the highest quality intent data, including from behind the firewall, for complete visibility into an account.
At the end of the day, B2B marketers want an ABM solution that is easy to use, enables sales and marketing teams to act with agility, and ensures a steady flow of account intelligence to drive optimal performance outcomes. With IABM you can:
- Drive efficiency and productivity with smart integrations to use MAP and CRM data directly. Once integrated with your preferred MAP and CRM, IABM will start to regularly and automatically import data, so users can easily and quickly build the highest quality lists and streamline campaign execution.
- Drive effectiveness and engagement: leverage recent, dynamic, and contextual account-level data to inform campaign decisions. Enrich your MAP account lists with IABM’s best-in-class intent data to drive reach and scale, even as you target true in-market accounts with customized messaging, on the channels where they are most engaged.
- Drive performance and credibility: with the IABM dashboard, easily access consolidated account level data to track performance, view pipeline impact, and measure true ROI of integrated marketing campaigns on a single, unified platform. Focus on making the most informed strategic and tactical decisions, even as you monitor overall campaign progress, accounts reached, and site attribution with ease.
Elevate your ABM performance outcomes and ROI to the next level, fueled by IABM’s best-in-class intent data, and enabled by critical integrations with your preferred MAP and CRM tools. The end result – higher ABM ROI, higher sales and marketing team productivity, and higher decision making accuracy and outcome predictability.
See it to believe it! Book a demo with a sales representative today, and we will include a complementary, customized intent data quality assessment for your ABM program!