Account Based Marketing, In-market Prospects, Intent and Intent Data

First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Another benefit is the depth of data.

Intent Data

Intent Data Intent Demand Generation Buyer Intent

Content + Intent Data: The Rise of First-Party Data

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

Intent Data

Intent Data Intent Top of Funnel Intent Signal

First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Source – Inside Intent Data: Unlocking Demand Generation Results.

Intent Data

Intent Data Demand Generation Intent Demand

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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Is the quality of your data hindering your ABM success?

eTrigue

JANUARY 16, 2024

Clean data helps you: Identify your prospects’ intentions. A clear and aligned picture of all your data, and consequently your prospects, provides the ability to leverage intent data as yet another tool to increase partner engagement. Build an effective ABM strategy.

Account Based Marketing

Account Based Marketing ABM Data Hygiene Gartner

The Promise and Perils of Focusing on "In-Market" Prospects

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles

Intent Data Industry News: ABM, Google, Dynamic Targeting

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Industry News.

Intent Data

Intent Data Intent Account Based Marketing ABM

Advanced ABM Lookalikes; Uncover the Priorities within your ICP…

Inbox Insight

APRIL 19, 2021

of B2B marketers that don’t calculate TAM to identify opportunities, you may also find yourself in the 49% that struggle to find the right audience intelligence to accurately segment your audience. As with 54%, this can impact on the reach and scale of your target account list (TAL). If you are one of the 38.5%

Ideal Customer Profiles

Ideal Customer Profiles Demand Generation Account Based Marketing ABM

Can Intent Data Hyper-personalize Your 4.5B Homepages?

Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. By creating a Live Enrichment Infrastructure, he enabled the dynamic injection of rich data from third-party APIs and his lead-scoring model into his homepage(s). It is the most accurate way to predict who is currently in-market and what technologies they’re considering.

Intent Data

Intent Data Intent Lead Ranking Personalization

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Just a quick peek is all it would take for teams to realize the results of their ABM efforts. Luckily, there’s another solution available for B2B marketers looking to effectively scale ABM efforts without ever having to worry about decreasing ROI. Online Market Research.

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Just a quick peek is all it would take for teams to realize the results of their ABM efforts. Luckily, there’s another solution available for B2B marketers looking to effectively scale ABM efforts without ever having to worry about decreasing ROI. Online Market Research.

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Hyper-personalize The Customer Experience with Intent Data

Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys.

Intent Data

Intent Data Intent Lead Ranking Personalization

Want More from Event Marketing? You Need Intent Data

Aberdeen

AUGUST 29, 2019

With third-party intent data , you can gain insights into your ideal audience that improves marketing effectiveness before, during, and after the event. How Intent Data Impacts Event Marketing. Intent data is most often associated with account-based marketing.

Intent Data

Intent Data Event Marketing Intent Planning

The Need-to-Know About ABM: Top 10 Blog Posts of 2021

6sense

JANUARY 3, 2022

Account-based marketing is now the gold standard for outreach and engagement for many revenue teams. More organizations than ever have either already shifted their focus from leads to accounts, or are in the process of doing so. . 4 Common Challenges of Account-Based Marketing — and How to Avoid Them.

Account Based Marketing

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel

Step Up Digital Ad Delivery with PureABM

PureB2B

JANUARY 3, 2022

Despite best efforts, B2B marketers sometimes miss the mark when it comes to strategic ABM initiatives, like digital ad delivery. Stop wasting time and money on ABM campaigns that end up falling short. Teams can either upload existing ABM lists to the platform or build brand new ones based on intent keywords.

Paid Search Agency

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing

Data-Driven Success: Informatica Ups Customer Acquisition

Aberdeen

FEBRUARY 13, 2019

Informatica, a software development firm from California, offers cloud data management and integration solutions. According to this data-driven success story, they wanted to shake up their account-based marketing strategy by imbuing it with buyer intent data. Let me know.

Acquisitions

Acquisitions Account Based Marketing Bombora Intent Data

Light Up Your Revenue by Decoding the Dark Funnel

6sense

NOVEMBER 2, 2021

This anonymous buyer activity makes it hard for revenue teams to identify relevant accounts. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. You should check out that interactive ebook asap.

Top of Funnel

Top of Funnel Intent Signal Intent Data Buyer Personas

5 Key B2B Data Types Your SDRs Need to Excel

SalesIntel

JUNE 28, 2022

Once you are confident in your buyer persona, your SDRs can work alongside account-based marketers to leverage firmographic data, enabling them to identify top-value accounts and reach their decision-makers with a tailored approach. Buyer Intent data .

Ideal Customer Profiles

Ideal Customer Profiles Psychographics B2B Lead Scoring

2023’s 19 Best Sales Prospecting Tools

Hubspot

DECEMBER 23, 2022

“Leadfeeder gives us a great idea of which qualified enterprise prospects are checking us out so we can follow these leads,” Ben O. Bombora Company Surge is a software platform that helps users access and monitor intent data. To do this, Bombora collects data from a consent-based data cooperative of B2B publishers.

Enterprise Management

Enterprise Management Ideal Customer Profiles Work Management Marketing Management

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

6sense

MAY 10, 2017

There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.

Account Based Marketing

Account Based Marketing ABM Demand Generation Top of Funnel

What Is an In-Market Ideal Customer Profile, and How Can It Transform Your Revenue Team?

6sense

DECEMBER 8, 2021

With enough data, patterns will emerge … and they’ll help inform the creation of a traditional ICP. . It’ll take more than firmographic data to successfully spot the accounts in your IICP. Intent data and predictive data are required to identify when prospects are ready to buy. If not impossible.).

Ideal Customer Profiles

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal

Why You Need to Be Careful With One Feature of the New Demand Waterfall

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions defines Active Demand as the demand units that are showing evidence of acute need or buying intention. In other words, Active Demand refers to demand units that are currently "in-market" for the type of solution you sell.

Demand

Demand Work Management Intent Data Features

What’s the Difference Between First-Party and Third-Party Intent Data?

The ABM Agency

MARCH 15, 2021

Reading Time: 3 minutes In the 2015 biographical film, Steve Jobs , there’s a telling quote about why he built the Mac that offers insights into the value of intent marketing: “People don’t know what they want until you show them.” Today, of course, intent data is less about “tells” than it is about observing online behavior.

Intent Data

Intent Data Intent Account Based Marketing ABM

B2B Marketing Zone

First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Content + Intent Data: The Rise of First-Party Data

Webinars

Trending Sources

First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

Webinars

Is the quality of your data hindering your ABM success?

The Promise and Perils of Focusing on "In-Market" Prospects

Intent Data Industry News: ABM, Google, Dynamic Targeting

Advanced ABM Lookalikes; Uncover the Priorities within your ICP…

Can Intent Data Hyper-personalize Your 4.5B Homepages?

Here’s How to Prevent an ABM ROI Disaster

Here’s How to Prevent an ABM ROI Disaster

Hyper-personalize The Customer Experience with Intent Data

Want More from Event Marketing? You Need Intent Data

The Need-to-Know About ABM: Top 10 Blog Posts of 2021

Step Up Digital Ad Delivery with PureABM

Data-Driven Success: Informatica Ups Customer Acquisition

Light Up Your Revenue by Decoding the Dark Funnel

5 Key B2B Data Types Your SDRs Need to Excel

2023’s 19 Best Sales Prospecting Tools

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

What Is an In-Market Ideal Customer Profile, and How Can It Transform Your Revenue Team?

Why You Need to Be Careful With One Feature of the New Demand Waterfall

What’s the Difference Between First-Party and Third-Party Intent Data?

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