Account Based Marketing, Generation, ROMI and Word of Mouth

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing

Account Based Marketing Top of Funnel ABM Marketing Report

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

SEPTEMBER 10, 2019

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Having a strong brand resonance sets the pace up for improved sales revenue.

Word of Mouth

Word of Mouth WOMM B2B Marketing Marketing AI

How to Optimize the Cost of B2B Marketing

Valasys

JULY 12, 2019

Centralization – Marketers should question themselves whether they are able to efficiently leverage resources through centralized marketing endeavors across omnichannel. We do our best to optimize ROMI for our customers. For the engineering of perennially healthy sales pipelines, feel free to contact us.

Cost

Cost ROMI Optimization B2B Marketing

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

How Omnichannel Reputation Management Assists in B2B Branding

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online.

Marketing Management

Marketing Management Word of Mouth Brand Identity Branding

10 Advantages of Outsourcing B2B Sales Appointment Setting Services

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. Conclusion.

Enterprise Management

Enterprise Management B2B Sales Top of Funnel Marketing Management

How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). AI helps in the deliverance of personalized content & also assists with the preparedness of personalized pieces of content based on predictive insights generated from diverse data-points.

Sales Cycle

Sales Cycle Paid Content Marketing AI B2B Sales

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads

How to Define & Measure Social KPIs – Part – 2

Valasys

SEPTEMBER 6, 2019

Also, while defining their Twitter KPIs, the marketers should keep in mind that their KPIs align their business objectives as follows: For an e-commerce company conversion, KPIs are of vital importance For a company trying to drive brand awareness as a brick & mortar retailer, Retweets might be vital KPIs.

Click Rate

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media

5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

JULY 29, 2019

The marketers can create blog posts about the trending topics being researched by a niche-specific audience so that accordingly the audiences can be attracted, engaged & converted by the blog costs, thereby optimizing the Return on Marketing Investment (ROMI) from the omnichannel marketing endeavors.

Analytics

Analytics Marketing AI Work Management WOMM

How to Define & Measure Social KPIs – Part -1

Valasys

SEPTEMBER 4, 2019

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. Marketers need to respect the researching habits of the customers & evolve with it. Social Media KPIs.

Paid Content

Paid Content Cost Per Thousand CTR CPM

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

AUGUST 6, 2019

Focus on invigorating the Account-Based Marketing Strategy : According to a report published by business2community.com, the total number of account-based programs is expected to upsurge by at least 150% in the year 2019. Therefore, building-on existing accounts is a must.

Marketing AI

Marketing AI Top of Funnel B2B Sales Marketing Budget

10 Benefits of Employing a Powerful Content Syndication Strategy

Valasys

SEPTEMBER 25, 2019

Marketers can benefit from both free as well as paid content syndication. The following are the proven benefits of having a sound content syndication strategy: 1) Magnify the ROI from Demand Generation Campaigns : Paid content syndication networks benefit demand generation campaigns.

Cost per Lead

Cost per Lead WOMM Webinar Metrics ROMI

5 Imperatives of B2B Content Marketing

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content

Paid Content Top of Funnel B2B Marketing Marketing AI

How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management

Enterprise Management Work Management Marketing Management Marketing Automation Services

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value.

Paid Content

Paid Content Sales Management B2B Sales Top of Funnel

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value.

Paid Content

Paid Content Sales Management Top of Funnel B2B Sales

Why Visual Storytelling is Imperative for B2B Content Marketing

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI).

Storytelling

Storytelling Top of Funnel B2B Marketing Word of Mouth

Creative B2B Marketing Ideas for Small Business Success

Valasys

OCTOBER 29, 2019

Videos are excellent ways of creative story-telling & hence, can be deployed as an indispensable ingredient of creative B2B marketing ideas for small business success. Word-of-Mouth-Marketing (WOMM) is amongst creative B2B marketing ideas for small business success. Generate positive exposure for the brands.

Small Business Marketing

Small Business Marketing Creativity WOMM B2B Marketing

B2B Marketing Zone

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Webinars

Trending Sources

How to Optimize the Cost of B2B Marketing

Webinars

How Omnichannel Reputation Management Assists in B2B Branding

10 Advantages of Outsourcing B2B Sales Appointment Setting Services

How to Scale Up Personalization to Streamline B2B Sales Cycle

7 Reasons to Use Content Marketing for the B2B Lead Generation

How to Define & Measure Social KPIs – Part – 2

5 Reasons to use Emotional Analytics in B2B Marketing

How to Define & Measure Social KPIs – Part -1

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

10 Benefits of Employing a Powerful Content Syndication Strategy

5 Imperatives of B2B Content Marketing

How to Design, Manage & Optimize Multichannel B2B Content Strategies

B2B Sales and Marketing Terms: A Complete Glossary

B2B Sales and Marketing Terms: A Complete Glossary

Why Visual Storytelling is Imperative for B2B Content Marketing

Creative B2B Marketing Ideas for Small Business Success

Stay Connected