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6 Marketing Reports Used To Develop Competitive Advantage


Making this relevant to marketers, competitive advantage means: Establishing a lead nurturing path that works. I mproving velocity through the funnel. And they do so one marketing report at a time. In this post I’ll share some of the marketing reports our customers use to build competitive advantage for their orgs. We’ll explain why they help marketers make better decisions and why they are so important to demand generation.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018


Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions.

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