What is Account-Based Marketing? Everything You Need to Know
SEPTEMBER 28, 2016
Account-based marketing is seemingly everywhere these days. If you’ve heard the term and wondered, what is account-based marketing and how do I execute it successfully ? Often referred to as fishing with spears instead of nets, account-based marketing is the strategy of selling and promoting to specific, named accounts. Is Account-Based Marketing Right For My Company? Sales and Marketing Alignment.