Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

KoMarketing Associates

MAY 3, 2018

This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Behavior >> Frequency & Recency >> Count of Sessions. Pro Tip: As digital ABM continues to grow for B2B marketers, you may find some hidden gems in this report based on the ISP/NSP used by visitors.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

DemandBase

AUGUST 21, 2020

In this blog post, I’ve created six tangible tips for companies looking to unify their Sales and Marketing teams. 6 Tips for Unifying Sales and Marketing. Forget about top-of-funnel leads and start using stronger intent signals (e.g., Offer “extreme value” at every touchpoint, per TOPO’s guidance, that prospects can’t resist.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116