Aberdeen

NOVEMBER 5, 2019

Examples include AppNexus, BrightRoll, DoubleClick, etc. This will tell you if you’ll have access to the features you need for successful programmatic ads. What ad exchanges does the company partner with? What third-party data sources do they use? Is best-in-class intent data available?

Paid Search Agency 64

Paid Search Agency Lead Scoring Lead Ranking Ads 64

Zoominfo

MAY 21, 2020

When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM). Based on my research, G— looks like a phenomenal fit for our Global Marketing dataset.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

QuanticMind

NOVEMBER 27, 2019

It integrates with Google Analytics, Google Ads, and DoubleClick Search. Assuming you plan to avoid relying on walled garden data giants, some third-party options include: QuanticMind Altitude by Impact Appsflyer Bizible Engagio Invoca Kochava Lean Data Neustar Nielsen (Visual IQ) Ruler Analytics Singular Terminus ABM Platform.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52