Valasys

JULY 29, 2019

We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO). Moreover, displaying positive customer testimonials across omnichannel ensures that positive brand equity is developed.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

AUGUST 19, 2019

The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. Measuring the endeavors of Influencer Marketing Campaigns & aligning them with the core Key Performance Indicators (KPIs) of brands at large should be the prime focus for the modern B2B marketers.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JULY 12, 2019

Technology is virtually everywhere as an indispensable element of B2B marketing which helps the marketers in optimizing their sales revenues, by opting for hyper-targeted campaigns. The customers can also be segmented into clusters based on specific criteria for niche-specific targeting if required.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

AUGUST 6, 2019

After identifying their buyer persona, the marketers need to create targeted campaigns that need to be specifically based on the interests of their buyer persona. Furthermore, niche-specific targeting is also done by segmenting prospects based on their geographical location or the primarily targeted geographies of the prospects.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

FEBRUARY 17, 2020

Marketers need to research their target audience & understand who will be consuming their content. The target audiences can be researched based on their demographic, firmographic, psychographic & technographic insights & accordingly, pieces of content can be designed.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

JULY 16, 2019

The offline methodologies of research involve attending to the B2B marketing events, reading newspapers, watching televisions, following niche-specific influencers & listening to the podcasts. ” Data harnessing & housekeeping from multichannel campaigns lies at the heart of impactful B2B content marketing practices.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

SEPTEMBER 20, 2019

To create viral content in the form of blog posts or even for leveraging viral video content, marketers can segment & sub-segment their audiences based on their demographics, technographics, fit-data, firmographics as well as their psychographic behavior & researching habits across omnichannel.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

The B2B marketers these days utilize the data gathered from the intent-based signaling of the prospects, which includes scrutiny of their demographic, psychographic, firmographic, “fit-data”, technographic insights, along with their past buying behavior, research methodologies & browsing habits.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45