Remove Account Based Marketing Remove Demographics Remove Profiling Remove ROMI
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How to Define & Measure Social KPIs – Part 4

Valasys

However, how to set the Social Media KPIs, remains the question that bothers the marketers. Measuring the Social Media KPIs as a comprehensive part of LinkedIn Marketing Strategy in the year 2019 & beyond further helps in retargeting those potential customers across omnichannel. Bringing It All Together.

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How to Define & Measure Social KPIs – Part – 2

Valasys

Segmenting Audience Type: The more information the marketers on Twitter have about their audiences, the simpler it becomes for the marketers to target them based on their preferred form of content. Which industries primarily employ the “buyer-persona” & what are the job profiles they primarily work for?

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. Understanding & refining their audiences as per their interests, companies, work profiles, etc.,

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

After identifying their buyer persona, the marketers need to create targeted campaigns that need to be specifically based on the interests of their buyer persona. Furthermore, niche-specific targeting is also done by segmenting prospects based on their geographical location or the primarily targeted geographies of the prospects.