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Why ABM is a Must Have for B2B Marketers

DemandBase

A couple of weeks ago, I was a guest on the Renegade Thinkers Unite podcast series that has hosted prominent marketing leaders such as Salesforce CMO, Simon Mulcahy and Janine Pelosi, CMO at Zoom. My podcast offers an insider look at ABM, with advice on how to make the most of it in marketing programs.

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Top Marketing Blogs You Should Be Reading

Kabbage

Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. Why should I read it: A must-have for any marketer who writes on a regular basis, Copyblogger shares content that can help you become a better writer.

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Top Marketing Blogs You Should Be Reading

Kabbage

Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. Why should I read it: A must-have for any marketer who writes on a regular basis, Copyblogger shares content that can help you become a better writer.

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

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Sales Pipeline Radio, Episode 120: Q&A with Peter Isaacson @peisaacson

Heinz Marketing

Demandbase is one of the leading providers of account based marketing technology to B2B companies. You guys do some amazing work in the space, but I’ve been particular impressed with the work you and your team have done with influencers and to create influence among third party experts in the market.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming).

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

Since this is one of the most comprehensive lists of marketing blogs you'll find anywhere online, so we've broken the list into topical categories for easy navigation: Content Marketing. Email Marketing. Account Based Marketing. Video Marketing. Marketing Technology. Duct Tape Marketing.