Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Hubspot

MAY 8, 2020

Are you in the market for your new account-based marketing software solution? Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.".

Account Based Marketing 95

Account Based Marketing Work Management Marketing Management Budget Programs 95

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Jesse Darsinos did an excellent job covering the basics of 1:1 sales outreach and humanizing the sales process for top prospects in his recent blog post. Intent Data. percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

PureB2B

MAY 1, 2019

Provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering. PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM).

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

Engagio

SEPTEMBER 22, 2021

I often hear from Marketing leaders that they are unsure about how to organize their Account-Based Marketing (ABM) efforts to ensure that they are generating impact. Measurable business goals : Not Marketing goals, but business goals. Of course, you want to drive Marketing success (e.g.,

Account Based Marketing 71

Account Based Marketing ABM Cost per Acquisition Tips 71

Martech

MAY 10, 2022

Reviews as a gateway to buyer intent. But as we went through the purchasing cycle, I learned that TrustRadius had the ability to bring category level buyer intent data from the platform into our systems.”. Combining buyer intent with social proof. I wanted to leverage voice-of-customer content,” he said.

Buying Cycle 88

Buying Cycle Intent Ideal Customer Profiles Planning 88

Valasys

AUGUST 9, 2023

Welcome to the dawn of AI-Driven Account-Based Marketing, where the fusion of artificial intelligence and strategic precision propels your campaigns into uncharted realms of success through automating Account-Based Marketing using AI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Personalization 52

Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Engagio

JANUARY 19, 2021

Then there’s also demographic data, which identifies details about the people within our target markets, things like age ranges, income level, education, and gender to name a few. All of this data is helpful in segmenting a target list and prioritizing who to pursue in our Marketing and Sales efforts. What is technographic data?

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. The role of intent data in Account Based Marketing . 1 – Finding the right time to contact prospects .

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

DemandBase

JANUARY 27, 2020

Though some accounts will not be prioritized for outreach, especially if the company is running 1:Many Account-Based Marketing. So what should your sales team do with the (often overlooked) warm account leads? Capitalizing on Anonymous Intent. Ten days later, the account team closed a deal.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

PureB2B

MAY 8, 2019

97% of marketers have reported higher ROI by implementing an ABM strategy (Forbes “How Accounts – Based Marketing can significantly grow your business revenue). Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle.

Account Based Marketing 62

Account Based Marketing ABM DemandBase Demand Generation 62

PureB2B

MAY 8, 2019

97% of marketers have reported higher ROI by implementing an ABM strategy (Forbes “How Accounts – Based Marketing can significantly grow your business revenue). Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. Not 15%… Not 45%… but 97%!

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . But just like each individual buyer, each source of intent data has a unique story. Types of intent data sources.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

DemandBase

OCTOBER 10, 2018

To support our fellow B2B comrades who find themselves facing a similar scenario, we have created a workbook to help you achieve real results with ABM in 2019. But what happens if you’re committed to Account-Based Marketing and stakeholders haven’t seen the light? Excuse #1: We’re not ready for ABM.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

DemandBase

MAY 28, 2020

With the insights you glean from it, you can identify which accounts to go after and how to move them through the customer journey efficiently. In other words, it’s time to get busy practicing Account-Based Marketing (ABM)! Purchase Intent. Increasing marketing efficiency means optimization.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. Additionally, many Sales reps replace strategy for the volume game—they do a maximum amount of outreach in the least amount of time. How to prioritize your best prospects.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

DemandBase

MARCH 4, 2019

Let’s talk about creativity and B2B marketing and, more specifically, creativity and Account-Based Marketing (ABM). Critics say “maybe,” but that B2B marketers lack the creative license their B2C peers enjoy. Our intent was to deliver strategy, creative, martech and measurable results on a global scale.

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51

DemandBase

MAY 7, 2020

Now, as an ABM Strategist, I finally get to follow my instincts and advocate for more effective sales engagement. Traditional B2B marketing wastes time and money. Intent is the new lead. In today’s B2B world, it’s all about the intent, not just the information in a form fill. Yes, intent is the new lead!

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Engagio

OCTOBER 18, 2023

Just as marketers embraced account-based marketing (ABM), we’re also seeing great SDR teams adopt account-based thinking and thus the rise of account-based sales development (ABSD). So, let’s explore what ABSD is and how account intelligence is the fuel that makes it happen.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

DemandBase

AUGUST 21, 2020

6 Tips for Unifying Sales and Marketing. Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g., keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. Intent is simply a game-changer for B2B go-to-market.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? Take your seat, marketers… Let’s talk about real-life marketing instead. Checking marketing KPIs is now second nature to me—in fact, I’ll admit it; I’m a total dashboard nerd! Sales and marketing symphony.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Engagio

JANUARY 20, 2024

” ABM-driven Strategies for Thriving in Today’s Market Space This Sunny Side Up podcast episode features Mary Gilbert discussing navigating the new marketing landscape with ABM-driven strategies. She advocates for an ABM approach combined with digital marketing to bring personalization and scale.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

PathFactory

JUNE 29, 2023

Best practices to implement: Tracking and reporting on assets and prioritizing account outreach based on who is truly active, cross reference with intent from ABM platform if using (6Sense, DemandBase , other).

Practices 52

Practices Best Practices DemandBase Outreach 52

Heinz Marketing

SEPTEMBER 30, 2022

Examples here include PathFactory or Uberflip for content experience management; sales automation platforms like Outreach or Salesloft; website chat bots like Drift or Olark; or a meeting tool like Chili Piper and Calendly. Also includes Bombora for intent data, or ABM platforms like DemandBase, Terminus, RollWorks, and 6sense.

Ideal Customer Profiles 108

Ideal Customer Profiles Work Management Planning Marketing Automation Services 108

Engagio

JUNE 29, 2021

Based on that insight, you could prioritize that account for more targeted sales outreach. Combined, this data gives you that view of who’s “in-market,” or searching for you. Intent —how actively are they researching products like yours across the internet? Also available through Demandbase.).

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. Additionally, these solutions help teams find accurate contact data and manage outreach. This feature optimizes and boosts the effectiveness of your prospect outreach. The 19 Best Sales Prospecting Tools.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

PathFactory

MAY 3, 2022

Everyone has pivoted to an ABM/ABX strategy. Account-based marketing has taken a front seat to former traditional nurture stream-only methods. Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

DemandBase

AUGUST 14, 2019

As a B2B Marketer based in the UK and operating in the EMEA region, the changes in regulation and how I was going to reach my buyers was a pretty daunting prospect and something that required a shift in focus. That shift for me was an ABM approach. The first step is building your target account list, but wait!

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

Engagio

SEPTEMBER 20, 2021

Instead of diving headlong into account-based strategies – because diving head first into everything isn’t an approach for everyone – you can take things one step at a time, and that’s what this blog is about. With Demandbase One, this step is simple. You need the right data. Figuring out who we want to target. Phase 2: Walk.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

DemandBase

JANUARY 15, 2019

Here at Demandbase, we enjoyed a particularly successful approach to solving these prospecting challenges. We provided SDRs with easy-to-access insights that enabled a more deeply personalized sales outreach. Equip your sales reps with the Demandbase Conversion Solution. No easy task, either of them. And we killed it.

Efficiency 49

Efficiency DemandBase Personalization Account Based Marketing 49

Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. What good is a score if you can’t put it to work?

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Conversica

JANUARY 8, 2020

The Demand Unit Waterfall, developed by SiriusDecisions , is a lead management framework focused on Account-Based Marketing (ABM). One of the reasons the model is so popular and successful is that it is focused on intent. What Is the Demand Unit Waterfall? Want to learn more?

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

ClickZ

NOVEMBER 19, 2020

In B2B sales, “Account-Based Marketing” is a buzz word, but any marketer can apply the main principles: ?. Tap into your anonymous first-party web engagement data and third-party intent data from an ABM service like DemandBase to refine target customers. and retarget abandons.

Marketing AI 144

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 144