B2B Marketing Analytics

JANUARY 8, 2020

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing.

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The ABM Agency

JANUARY 2, 2023

Business-to-business (B2B) marketing campaigns come in a variety of shapes and sizes, and it can be difficult to decide which style is best suited to your marketing goals. In this blog post, we’ll be exploring the three most popular B2B marketing campaigns: account-based marketing (ABM), B2B lead gen and demand generation (Demand Gen).

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Metadata

SEPTEMBER 1, 2022

Demand generation just isn’t a subset of marketing. It’s the outcome of all kinds of marketing activities working together. Not just paid ads or ABM. The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy.

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ABM in Action

MAY 18, 2023

There are some rivalries that are just legendary: The Hatfields and The McCoys, Biggie and Tupac, Steve Jobs and Bill Gates… and in the marketing world, the rivalry is between MQL deniers and apologists. ABM In Action: Let’s just jump right in here — how did this rumor get started that the MQL is dead?

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Engagio

NOVEMBER 29, 2018

The rise of Account Based Marketing has sparked a great debate: should we do ABM or demand generation? The same goes for ABM and demand gen. The question that always follows is “so, how do you do demand gen and ABM at the same time?”

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ANNUITAS

NOVEMBER 12, 2015

Many of our clients have been very interested in Account-Based Marketing, and understanding the implications of adjusting their strategies to focus more on targeted accounts rather a demand strategy focused on volume. Build that target account list. So where do you start?

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Heinz Marketing

SEPTEMBER 3, 2020

Execute using the 5-step account-based formula. 6 Steps to Activate Your Demand Generation Plan. It is not an MQL goal or an SQL goal. It’s an in-depth plan that details what you need to achieve at each stage of the marketing, sales, and customer success cycle. Accounts in-market.

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Navigate the Channel

JANUARY 18, 2018

The new buzzword for improving interest in your products and services is demand generation , which is fast becoming a vital metric for many companies. Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing. Big data is so 2014.

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Demand Generation Agencies Demand Generation Marketing Qualified Leads Top of Funnel 62

Heinz Marketing

FEBRUARY 17, 2022

If you are particularly interested in top ABM metrics to track your program success, keep reading. Amongst this dilemma, attribution, lead scoring models, click-through rates, MQLs are often some areas of controversy and friction between sales and marketing teams. Some basic benefits to an ABM model. Account engagement.

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Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. Have they purchased it before? If so, which one?

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Ledger Bennett

MARCH 11, 2019

TAKE THE DEMAND GENERATION MATURITY INDEX SURVEY NOW In fact, I can’t even count the number of times a CMO has pressured timescales. Greg Dorban Demand Generation Maturity. In order to guide conversations and manage expectations, we developed the Demand Generation Maturity Index. Organization.

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Zoominfo

NOVEMBER 29, 2021

KPIs should also hold each team member accountable for hitting their number and doing their part. While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. ZoomInfo MarketingOS Finally, ABM with data you can trust. Intent lift.

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Engagio

JANUARY 12, 2021

But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM analytics are different than traditional demand generation analytics. ABM requires account-based metrics. (OK, Journey analytics.

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6sense

OCTOBER 1, 2021

Unfortunately, the pandemic has changed all that, putting marketers and sellers far outside their comfort zones. The Design of Account-Based Marketing. before digital marketing arrived on the scene. . Fortunately, as Cunningham explains, what the MQL approach gets wrong, the new web-enabled form of ABM gets right.

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Televerde

AUGUST 16, 2019

Account-Based Marketing (ABM) is all the rage nowadays. You wonder, is ABM worth the hype? After some research, you see lots of companies are finding massive success by executing ABM strategies. You’ve defined your list of target accounts, have your data down pat and maybe even invested in a few tools.

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Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing.

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Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

B2B Marketing Directions

FEBRUARY 14, 2016

By now, just about everyone involved in B2B marketing is aware of the hype surrounding account-based marketing (ABM). Many thought leaders argue that ABM is the "next big thing" in B2B marketing, and recent research confirms that the enthusiasm for account-based marketing is strong and growing.

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Zoominfo

OCTOBER 5, 2021

This has major consequences for both the marketing team and their sales counterparts. “If If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

ViewPoint

FEBRUARY 24, 2016

What should I know about Account-Based Marketing? Isn’t it demand generation with a new name? What is the CEO’s Role as it relates to marketing and sales? In fact, Aberdeen research shows that 60% of leads, on average, still come in through outbound marketing efforts – vs 40% from inbound.".

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Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing.

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Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Rollworks

SEPTEMBER 24, 2019

This can prove difficult for even the most seasoned account-based marketers. That’s why we’ll show you how to measure ABM programs more effectively, making sure you don’t miss out on the credit you deserve for building an impressive ABM strategy. What to track. How to track key TAP metrics.

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PureB2B

DECEMBER 7, 2020

At some point in your marketing campaign pathway, you’re going to come across additional budget that you need to use. In fact, more than 60% of demand generation marketers claim that they finish the quarter with unused budget. Paid MQL Campaign. Yes, it’s true, you can in fact pay for MQLs. Targeted Display.

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Directive Agency

JANUARY 9, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! What is account-based marketing? This makes ABM a powerful tactic to keep in your back pocket. Now that I have your attention, let’s make you an account-based marketing champion.

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Heinz Marketing

JUNE 19, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you are watching on demand or listening on demand.

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PureB2B

DECEMBER 7, 2020

At some point in your marketing campaign pathway, you’re going to come across additional budget that you need to use. In fact, more than 60% of demand generation marketers claim that they finish the quarter with unused budget. Paid MQL Campaign. Yes, it’s true, you can in fact pay for MQLs. Targeted Display.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Campaigns MQL 62

PureB2B

DECEMBER 7, 2020

At some point in your marketing campaign pathway, you’re going to come across additional budget that you need to use. In fact, more than 60% of demand generation marketers claim that they finish the quarter with unused budget. Paid MQL Campaign. Yes, it’s true, you can in fact pay for MQLs. Targeted Display.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Campaigns Planning 62

Directive Agency

JANUARY 9, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! What is account-based marketing? This makes ABM a powerful tactic to keep in your back pocket. Now that I have your attention, let’s make you an account-based marketing champion.

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Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! What is account-based marketing? This makes ABM a powerful tactic to keep in your back pocket. Now that I have your attention, let’s make you an ABM Champion. Not convinced?

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Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Engagio

JUNE 21, 2017

Sales teams lack guidance on how to effectively follow-up, what content or personalized message to send key contacts, and what may be going on with other buyers at target accounts. Orchestration is key to account-based success. Orchestration is key to a successful account-based strategy.”.

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DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Whether you’re new or ready to take the next step in your ABM journey, there’s something for everyone in this year’s lineup.

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Engagio

OCTOBER 2, 2017

If there was one golden rule to ensure success with Account Based Marketing, it would be this: Silos don’t work. In an account-based world, landing the biggest, highest-value accounts can only be achieved when all revenue-generating disciplines are closely aligned. Silos are easy.

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Zoominfo

MARCH 15, 2022

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. However, make sure you consider your target audience.

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Engagio

MAY 22, 2017

In 2006, SiriusDecisions introduced their revolutionary Demand Generation Waterfall, which defined the stages B2B orgs use to measure and optimize demand creation. As the market evolved, so too did the thinking about how to go to market. Introducing the SiriusDecisions’ New Demand Unit Waterfall®.

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markempa

JUNE 13, 2017

Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. Companies don’t typically call what salespeople do “lead generation” or “demand generation.” This why account based marketing is getting so much attention.

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Engagio

JANUARY 20, 2024

Tune in for an informative and friendly conversation that will leave you feeling confident and optimistic about the future of marketing. “Smart CMOs work across different parts of the organization and make those connections, and really focus the organization on targeting customer needs.

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Terminus

SEPTEMBER 27, 2021

Switching from a traditional demand waterfall to a demand unit waterfall comes with its fair share of challenges. Joining the show from Bazaarvoice , Jen Leaver , Senior Global ABM Manager, and Kate Hahn , Director of Global Demand Generation and Retention, who discuss their current marketing efforts.

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Zoominfo

JUNE 14, 2022

Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Yet marketers often struggle with this crucial step. Dynamic suppressed audiences keep out the waste, and dynamic intent audiences ensure you’re always in front of who’s in-market right now.”

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