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How to Build Target Account Lists with Audiences Ready to Engage or Buy

Madison Logic

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. What Is a Target Account List? Here’s how.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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5 Ways to Build Better ABM Target Account Lists

PureB2B

Account-based marketing (ABM) has been a go-to strategy for several years. However, many businesses struggle to implement a formal ABM strategy successfully because they get stuck at the first hurdle. And if you’re not targeting the right people, ABM will fall short. What is a Target Account?

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5 Ways to Build Better ABM Target Account Lists

PureB2B

Account-based marketing (ABM) has been a go-to strategy for several years. However, many businesses struggle to implement a formal ABM strategy successfully because they get stuck at the first hurdle. And if you’re not targeting the right people, ABM will fall short. What is a Target Account?

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. May 2 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT.

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7 Account Based Marketing Tactics To Drive the ABM Process

Only B2B

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Try not to waste that.

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How to do Account-Based Marketing for Demand Generation in 2020

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Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. But, have traditional ABM platforms delivered on their promise? You can think of demand generation in a grid.