Martech

SEPTEMBER 24, 2021

. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech. ” Snapshot: Marketing automation.

De-duplication 133

De-duplication Marketing Automation Services ROI Aggregators 133

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. De-duplicate your leads.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Pam Didner

SEPTEMBER 16, 2020

Obviously, you have your marketing plan and initiatives for the year, as does the sales team. Identify the areas where marketing can add value. Here are some suggestions to help your sales team: Segment email list for prospects and existing customers and accounts. It’s another form of Account-based Marketing (ABM).

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

SalesIntel

FEBRUARY 8, 2023

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. But, aside from the obvious mismatches generated by this working pattern, what is the actual issue caused by misaligned go-to-market teams?

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

DealSignal

MARCH 11, 2019

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Hubspot

SEPTEMBER 4, 2019

Account-based marketing tools. Accounting integrations. Data cleaning and de-duplication. OptinMonster -- lead generation. Autopilot -- marketing automation. We’re happy that so many HubSpot customers are getting value from their solutions. Employee advocacy programs. Webinar production.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Valasys

MARCH 5, 2020

Make ‘ Intent ’ data a priority: According to a report by Stickbranding , 90% of the people don’t have a requirement to buy when they begin researching a product or service the rest 10% are in immediate requirement of your products or services & can be instantly approached by the marketers through their products or services.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59