Remove cross-sell
article thumbnail

13 Ways Agile Content Marketing Benefits B2B Enterprises

Valasys

According to research by CoSchedule, based on the marketing execution tactics infers that marketers who document their endeavors are 466% more likely to succeed at it as compared to those who don’t. Agile Content marketing is all about test-running , Evolution & Optimization: Going agile is all about continuous improvement.

article thumbnail

What B2B Marketing Tactics are working right now during COVID-19?

Engagio

As you’ll see, Account-Based Marketing is more relevant and effective than ever before. Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – Therefore, you must be selective when making channel decisions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What B2B Marketing Tactics are working right now during COVID-19?

Engagio

As you’ll see, Account-Based Marketing is more relevant and effective than ever before. Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – Therefore, you must be selective when making channel decisions.

article thumbnail

An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

On the other hand, marketing automation is, you can see, as you, in more areas of the funnel, it’s used to help nurture your lead. It’s used around opportunities, upsell, cross sell, things like that. And a lot of people just forget that marketing automation is really, really applicable to clients. You might be traveling.

article thumbnail

Getting Buy-In for Agile Marketing

Full Circle Insights

Here are three ways to make the business case to the C-suite: Sell the efficiency and flexibility angles: Explain that agile marketing features short-term campaigns executed by small groups, which means agile projects typically do not require a large upfront investment of time or money. Six Steps to Start Small with ABM.

Planning 102
article thumbnail

Mastering modern marketing technology leadership over 2 intense days

chiefmartech

The next pair of TED-style talks will start with How Pandora Leveraged Marketing Analytics to Make Real-Time Decisions that Drive Results with Lisa Sullivan-Cross , VP brand and growth marketing at Pandora , and Mike Driscoll , CEO of Metamarkets. conversion data from email, display, affiliates, etc.)