[eBook] Account-Based Marketing

DiscoverOrg Sales

There is a renewed interest in Account-Based Marketing or ABM. Currently, ABM has two definitions, the first being a way of marketing to existing clients for the purpose of cross-selling or expanding their presence within an account. Other marketers see ABM as an alternative to “buyer persona marketing,” whereby named accounts are micro-segmented with messaging that is hyper-specific to their needs.

A Practical Playbook for Account Based Marketing

DiscoverOrg Sales

There is a renewed interest in Account-Based Marketing (ABM) and it currently has two definitions: 1) a strategy for marketing to existing clients for the purpose of cross-selling or expanding presence within an account, and. 2) an alternative to “buyer persona marketing,” whereby named accounts are micro-segmented with messaging that is hyper-specific to their needs. Empower Your Sales Team Get Intel on Your Top Prospect Accounts.

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Introducing The Definitive Guide to Account-Based Marketing

Marketo

Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. But account-based marketing is not to be ignored and it’s not just another buzzword. Buzzwords become dated terms as time passes, but it’s just the tip of the iceberg for ABM as more B2B marketers than ever are realizing its significant impact and value. Account-Based Marketing b2b

How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. Account-based marketing (ABM), also known as key account marketing, is a highly orchestrated approach to business marketing. Account Based Marketing

2019 TOPO Summit Rundown: Where Account-Based Marketers Are and Where They’re Going

Terminus

The TOPO Summit, put on annually by the eponymous sales and marketing advisory firm, gathers the most forward-thinking sales and marketing practitioners to talk best practices and brass tacks on state-of-the-art revenue generation strategies. This year, account-based marketing came out of the batting cage and up to the plate as the go-to practice for high-growth, highly aligned marketing and sales teams. What does account-based marketing look like today?

Can You Shortcut ABM and Still Make it Work?

The Point

In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. In the marketplace, this disparity between, on the one hand, the appeal of ABM as a marketing strategy, and, on the other, the resources required to make it work, creates a conundrum for those companies eager to give ABM a try but unwilling to make the investment required as a first step.

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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

In its wake, it leaves political unrest, economic downturns, and market instability. A company that was in the market for new software could now be merely trying to survive. How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond?

Using Intent Data Throughout the Customer Journey

Engagio

And second of all, I love intent data because it makes me the hero of our SDRs, account executives, and customer experience teams. Intent is an indicator that an account is interested in a certain topic, based on the content consumption of people within an organization.

4 Ways to Deliver More Value to Customers Using ABM

Engagio

ABM has been widely adopted by B2B professionals because it’s been proven to have a higher ROI than any other marketing strategy. However, ABM supports a broad range of strategic business initiatives, including growing business in existing accounts. Account Based Marketing

What B2B Marketing Tactics are working right now during COVID-19?

Engagio

In its wake, it leaves political unrest, economic downturns, and market instability. A company that was in the market for new software could now be merely trying to survive. How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond?

The Marketing Orchestration Playbook: Your Blueprint for World-Class ABM

Engagio

So, to begin, here’s an analogy that will make your life in ABM a lot easier: Marketing Orchestration is to Account Based Marketing, what Marketing Automation is to Demand Generation. You see, Marketing Orchestration is how you win the biggest deals ABM. This is a proactive and coordinated approach to communicating and synchronizing interactions with key contacts at target accounts. Why Marketing Orchestration?

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Using Intent Data Throughout the Customer Journey

Engagio

And second of all, I love intent data because it makes me the hero of our SDRs, account executives, and customer experience teams. Intent is an indicator that an account is interested in a certain topic, based on the content consumption of people within an organization.

I Predicted Marketing Automation and it Changed Everything – Here’s My Next Big Prediction

Engagio

Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond. It’s time for marketers to adjust the sails. Chapter One: Marketing’s First Shift. In the first chapter of marketing technology (2000 – 2015) marketing departments became a strategic part of the revenue engine. Rise of Account Based Marketing (ABM).

Account-Based Everything: What it Takes to Win the Big Game

Engagio

That successful, long throw from quarterback to wide receiver; that winning, cross-field kick from left mid-fielder to striker; or that last-minute half-court pass from point guard to power forward was not a chance occurrence. Unfortunately, when it comes to account-based initiatives, too many marketing and sales teams only put them together as they go along. Other initial, multi-channel plays may focus on: Target prospect response from email.

Let Your Leads Pick the Best Channel for their Lead Nurturing Journey

TrueInfluence

That’s how much customers who are nurtured through a multi-channel digital campaign ultimately spend with your company, as compared to those who simply continue to get email, or whatever channel they happened to initially engage with. So why do Marketers continue to over-rely on one channel, or a limited mix of channels, to move leads down their purchase journey and toward closed business? Some would much rather talk to you in social channels.

The Demand Generation Strategy Guide

Zoominfo

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. B2B Marketing Go to Market Lead Generation

How to Pair AI with Inside Sales to Grow Your Business

Marketo

To make your reps as productive as possible, you want them focused on building relationships with high-value accounts…not dialing for dollars. That’s what account-based marketing (ABM) is all about—helping companies to target prospects with the highest propensity to buy. AI can identify high-value prospects at scale and complement your sales team’s efforts by delivering a personalized, multi-channel customer experience that complements your reps’ sales calls.

The Future of B2B is Changing. Are You Ready?

Engagio

Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2021 and beyond. It’s time for marketers and sellers to adjust the sails.

How Today’s Go-to-Market Teams Generate Revenue

Terminus

So, here it goes: Revenue growth for marketers has never been about capturing leads, doing a hand-off with your sales team, and then yet another hand-off to a different team when the lead becomes an actual customer. Target accounts that are already in-market with Bombora and G2 integration.

6 Types of Effective Retargeting Ads That Can Boost Your Campaigns

Rollworks

If you asked any digital marketer about which advertising tactic you aren’t using but should, they’d tell you without flinching an eye: retargeting. According to the Interactive Advertising Bureau, 91% of marketers who have used retargeting have found it to perform equally or better than search, email, or other display ads. Events are a fantastic way to engage your accounts. Retargeting ad type #6: Upsell and cross-sell.

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13 Ways Agile Content Marketing Benefits B2B Enterprises

Valasys

B2B marketers swear by the philosophy of agile these days, whether it is about developing their human resources or optimizing their marketing strategies, content marketing being no exception. Agile Content Marketing doesn’t essentially require a new content creation tool or platform but adapting to the agile ways of content creation, which are faster to deliver, easier to test run & capable of optimization to deliver higher value than ever before. Prologue.

36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Devin McHatten Telos Digital Marketing.

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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

We also compare and contrast sales enablement vs. marketing automation and break down how these two technologies complement one another. Bucket number one would be your company might be using email marketing. So maybe you’re using MailChimp or constant contact, or your even using marketing automation, which in a way it’s like version 2.0 of email marketing. They’re doing very basic marketing around email but they’re blasting their database.

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