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Engagio Tops the List of Account-Based Marketing Vendors

Valasys

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. He further added that the participants were examined based on several factors.

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Top 3 Excuses from ABM Naysayers

DemandBase

To support our fellow B2B comrades who find themselves facing a similar scenario, we have created a workbook to help you achieve real results with ABM in 2019. But what happens if you’re committed to Account-Based Marketing and stakeholders haven’t seen the light? Excuse #1: We’re not ready for ABM.

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KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

Hyper-Targeting : The marketers can hyper-target their list by segmenting it further based on geography, annual sales made, number of employees that work for a particular company or by dozens of other popular filters. Enhancing the conversational platforms for marketing, specifically the automated Chabot.

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

According to a study published by b2bcommunity.com: 70% of the B2B marketers are willing to share their location if they get some useful information about their buying interests in return for the information they provide. While 60% customers search local information about businesses on their mobile devices.

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How to Optimize the Cost of B2B Marketing

Valasys

According to Daniel David, Manager, Digital Corporate Communications at Fuji Xerox: “It is about stepping out of the traditional B2B mindset and seeing your customers as people who live within the digital space as ‘customers’ as well. This will open up more ideas and doors for creativity and new practices”.

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10 Advantages of Outsourcing B2B Sales Appointment Setting Services

Valasys

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. Thus, sales cycles are prolonged.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO).