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Can You Shortcut ABM and Still Make it Work?

The Point

In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. Which, in turn, begs the question: are there shortcuts to ABM? Target account campaigns. In most cases, the answer is no.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Learn more about Marketing Attribution. LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Any-Touch Attribution. Closer-Touch Attribution. First-Touch Attribution. Last-Touch Attribution.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

What is Account-Based Advertising? Account-based advertising is a tactic used in account-based marketing. Account-based advertising displays ads exclusively to specific job titles at your target accounts. What is Attribution in Marketing? What is a Channel in Advertising?

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7 Tips for Overcoming 1:1 Marketing Challenges

The ABM Agency

By leveraging these technologies, marketers can streamline processes and optimize campaigns to reach their desired goals. By leveraging these technologies, marketers can streamline processes and optimize campaigns to reach their desired goals.

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Content Syndication Metrics: Measuring Growth in B2B Syndication Campaigns

Only B2B

It involves partnering with content syndication platforms or networks to distribute valuable and informative content to a broader audience beyond a company’s owned channels. Cost per Lead (CPL): Calculating the cost associated with acquiring each syndicated lead.

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Under the Microscope; 3 B2B Content Marketing Compounds for Advanced Practice

Inbox Insight

Remarketing techniques provides B2B marketers a second chance to drive brand value through a multi-pronged approach. It’s also an essential component for strategies aiming to immerse their audience through leveraging multi-channel tactics. But not every marketer has adapted their approach.