article thumbnail

The Ultimate B2B Marketing Glossary

Envy

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! Customer Relationship Management is the heart of B2B tech marketing. Did we miss any?

article thumbnail

LinkedIn LeadGen Tips for Cyber Security Marketers

Envy

We've found these leadgen forms generate high quality leads with a lower CPL (cost per lead) than landing pages. Leveraging LinkedIn's Database for MQLs or ABM. Clearly not all 645 million LinkedIn users are potential MQLs. The costs here are higher per MQL but each MQL will be very specific.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?

Envy

When it comes to marketing, cyber security companies face an uphill climb to stand out. In Amit Lavi’s words, CEO of Marketing Envy, “every Marketing Qualified Lead (MQL) secured is a gem.”. It’s not surprising that we receive repeated questions from cyber security marketers who are troubled by exactly this challenge.

article thumbnail

2021 Cyber Security PPC Marketing Benchmarks. It’s Certainly a New Normal

Envy

The cybersecurity market has never been dull, nor short of competition. However, the race for market dominance and awareness intensified to levels of bonkers in 2021. If you break out in a cold sweat every time you're reviewing your CPL or MQL costs, fear not. Cyber security marketing targeting has changed.

PPC 115
article thumbnail

30 Sales and Marketing Stats to Know

PureB2B

(Accenture, 2018) 57% of B2B marketers reported their biggest challenge is getting targeted prospects to engage. B2B Marketing Tactics. 91% percent of B2B marketers are doing content marketing. SMG saw a 61% MQL to SAL. lowest CPL of all SMG marketing sources Sidecar measured a 20x ROI with PureResearch.

Stats 62
article thumbnail

A Not-So-Boring Guide on B2B Demand Generation

Metadata

Demand generation just isn’t a subset of marketing. It’s the outcome of all kinds of marketing activities working together. Not just paid ads or ABM. It’s no wonder then that, according to a recent survey, only 73% of those marketers feel they are somewhat successful in implementing data-driven demand marketing strategies.

article thumbnail

30 Sales and Marketing Stats You Need to Know for 2019

PureB2B

(Accenture, 2018) 57% of B2B marketers reported their biggest challenge is getting targeted prospects to engage. B2B Marketing Tactics. 91% percent of B2B marketers are doing content marketing. SMG saw a 61% MQL to SAL. lowest CPL of all SMG marketing sources Sidecar measured a 20x ROI with PureResearch.

Stats 48