Account Based Marketing CPC CPM ROMI 
Valasys
AUGUST 1, 2019
Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.
Valasys
SEPTEMBER 4, 2019
CPM & CTR for Ads: Deciding about the cost of social media campaigns is never easy. It takes split testing & much experimentation & analysis before the marketers can make out which campaigns are working for them & which ones they should stick to in order to increase their revenue. PANEL DISCUSSION.
Valasys
SEPTEMBER 16, 2019
The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content. When running paid campaigns on LinkedIn, the marketers need to measure metrics such as Pay per Click (PPC), Cost per Click (CPC) & Cost per Million (CPM).
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