persona vendor 
Rollworks
JUNE 3, 2018
Account-based marketing (ABM) is the latest strategy to improve your marketing ROI. According to ITSMA, 85% of marketers surveyed said that they believe account-based marketing outperforms other marketing efforts. Account-based marketing is a highly-targeted approach.
NetLine
AUGUST 2, 2023
There are also other lead types defined by industry bodies, technology vendors, and research firms as part of their own frameworks. Sales Generated Leads (SGLs): Any B2B marketer will know that reps are keen to source their own opportunities and leads. These are leads that are sourced by sales reps directly.
Directive Agency
MAY 9, 2017
B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Next, let’s break down the key personas in your target companies. VP of Marketing. Firmographics.
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