Remove Account Based Marketing Remove Cost Per Thousand Remove CPM Remove ROMI
article thumbnail

How to Define & Measure Social Media KPIs – Part VII

Valasys

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

article thumbnail

How to Define & Measure Social KPIs – Part -1

Valasys

CPM & CTR for Ads: Deciding about the cost of social media campaigns is never easy. It takes split testing & much experimentation & analysis before the marketers can make out which campaigns are working for them & which ones they should stick to in order to increase their revenue. PANEL DISCUSSION.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

article thumbnail

How Content Strategies optimize the number of followers on LinkedIn

Valasys

The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content. When running paid campaigns on LinkedIn, the marketers need to measure metrics such as Pay per Click (PPC), Cost per Click (CPC) & Cost per Million (CPM).

article thumbnail

How B2B Brands can benefit from Programmatic Marketing

Valasys

A research by Forrester depicts that buying platforms, data providers & publishers are now increasingly responding to the demand of data-driven targeting (particularly when it comes to the core marketing technologies such as account-based marketing) for the B2B companies.