Webbiquity

JUNE 20, 2017

Since its emergence, account-based marketing (ABM) has become the go-to strategy among B2B marketers- and for good reason. ABM produces more qualified leads, which in turn improves internal alignment and increases revenue, making this approach a no-brainer. Guest post by Krysta Williams. Not convinced?

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Zoominfo

MAY 21, 2020

When you’re using an account-based strategy. Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). Like many B2B companies, ZoomInfo has such a wide total addressable market.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Adobe Experience Cloud Blog

JANUARY 20, 2017

Author: Hila Nir The value of account-based marketing (ABM) is undeniable. While ABM may not be new, the path to its implementation and execution certainly is. The scope of technologies that support ABM is growing, enabling organizations to scale their ABM strategy like never before.

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Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

Zoominfo

MAY 21, 2020

When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM). So which situations are appropriate for this type of prospecting? Or you could send them a clever BASHO email.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

BenchmarkONE

JULY 29, 2019

In today’s marketing climate, more and more B2B companies are transitioning to using account-based marketing (ABM) to attract and convert prospects into paying customers. What is ABM? It reverse-engineers the traditional marketing funnel. Why does an ABM strategy work for B2Bs?

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Account Based Marketing Enterprise Management Work Management Marketing Management 75

Zoominfo

MAY 3, 2021

They said, ‘You need to reach out to our CEO directly,’” recalls Megan Hanisko, manager of sales development at ZoomInfo. “So And he would not give me any of his contact information.”. Reaching a dead end when bringing in a new sales account is nothing new. It is commonly used in account-based marketing.

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Zoominfo Work Management Marketing Management B2B Sales 264

Zoominfo

MAY 3, 2021

They said, ‘You need to reach out to our CEO directly,’” recalls Megan Hanisko, manager of sales development at ZoomInfo. “So And he would not give me any of his contact information.” Reaching a dead end when bringing in a new sales account is nothing new. It is commonly used in account-based marketing.

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Zoominfo Work Management Marketing Management Cold Calling 100