Valasys

MARCH 9, 2020

Social listening helps marketers to capture the sentiments of the customers & accordingly work on to boost the architecture of their CX deliverance. Work closely with your Sales Team: When it comes to scaling up personalization to streamline B2B Sales cycle, the marketers need to work closely with their sales teams.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

DECEMBER 16, 2019

For the B2B SaaS marketers trying to craft the best SaaS B2B Ads, it is important to realize that Facebook ads work as long as you design them effectively. When it comes to Facebook advertising, it works differently for B2B SaaS companies as compared to the B2B companies in general.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

MAY 27, 2020

Also, the content strategy should give importance to the stages in the buying cycles of the ideal prospects. According to Instapage 75% of marketers believe personalization yields higher Click-Through-Rates (CTRs). Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

MARCH 5, 2020

Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Launch Marketing

MAY 3, 2023

B2B marketing campaigns can be a work of art, with many components and elements contributing to the overall success. Generating awareness and in the long run leads and customers can start from one B2B marketing campaign. The organization’s accounts are chosen carefully to complement its ideal buyer persona or customer profile.

Demand Generation 112

Demand Generation Lead Ranking Marketing Qualified Leads Demand 112

Valasys

AUGUST 19, 2019

The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. Synchronizing a multi-channel marketing strategy for engaging the customers ensures that there is a higher conversion & a greater overall return on investment.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JULY 29, 2019

We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO). ” How to use Emotional Analytics for Businesses.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

JULY 9, 2019

According to Professor Malcom McDonald, Emeritus Professor from Cranfield University School of Management, account-based marketing (ABM) is on the threshold of revolutionizing the marketing domain by bringing about a much-needed paradigm shift.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Valasys

SEPTEMBER 10, 2019

Word of Mouth Marketing (WOMM) may be inexpensive, but it blossoms only once exemplary products or services are delivered by the brands to their customers. Understanding & refining their audiences as per their interests, companies, work profiles, etc.,

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 20, 2019

According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent. Personalization lies to the very core of Inbound Marketing. People, while in various stages of their buying cycles, like to be treated as people & love to buy from people rather than brands.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 9, 2019

With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

APRIL 3, 2020

The first step to being successful in B2B eCommerce involves marketers working out if eCommerce is something that is meant for them. It’s certainly much more than simply putting up a website and then going to work as usual. Use Content tailored to specific buying cycles and channels and employ omnichannel retargeting.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 8, 2019

Improving the Personalization by Data-driven Insights : The modern B2B marketing thrives on segmenting the prospects into specific clusters & targeting them based on their demographic, technographic, psychographic, fit-data, as well as data gathered from their past researching habits & purchase insights.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

SEPTEMBER 20, 2019

Undoubtedly the realm of B2B content marketing is not only fiercely competitive but is also filled with a lot of challenges including optimizing the niche technology & targeting, streamlining the long buying cycles of the prospects & standing out in a market studded with the same high-volume keywords.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40