PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. What is intent data?

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Buyer Intent Intent Data Intent Work Management 62

PureB2B

MAY 30, 2022

The value of account-based marketing (ABM) has often been quantified in terms of its impact on revenue generation. A report from MRP Prelytix , in fact, found that 84% of companies that use ABM have reported positive revenue gains. The CX Benefits of ABM. More Precise Targeting.

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TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. What is intent data?

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TrustRadius Marketing

SEPTEMBER 29, 2022

As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their needs. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey.

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Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their needs. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey.

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Intent Data Top of Funnel Intent Work Management 52

SalesIntel

MARCH 26, 2022

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

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Intent Data Ideal Customer Profiles Intent Lead Ranking 52

PathFactory

MARCH 6, 2023

The B2B buyer journey isn’t the only thing that has undergone a transformation over the last several years. Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads.

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SalesIntel

AUGUST 6, 2021

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

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Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Albacross

NOVEMBER 4, 2021

To meet ideal buyers earlier in the journey and make an impact before your competitors do so, B2B companies need to craft company-wide strategies to dig deeper into the unseen buyer journey. You might have heard about intent data before, but chances are that you are still missing out on efficient strategies to act on it.

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Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Strategic-IC

NOVEMBER 6, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Y ou can learn more about how uncovering buying intent can transform marketing and sales strategies here. What is Intent Data? Intent data provides a strong link to timely engagement.

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6sense

DECEMBER 17, 2021

Most importantly, you’ve finally leveled-up your sales team so that your reps — with an almost balletic grace — always leverage content, outreach, and engagement in ways that expertly usher buyers through the sales cycle. Account-Based Marketing provides a cure to this challenge. ABM eliminates guesswork.

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Content4Demand

OCTOBER 8, 2021

The three-day recap last month celebrated B2B marketers ’ successes in content marketing, account-based marketing (ABM), revenue operations (RevOps) and channel marketing. 70% of sales reps who include pre-recorded videos in their outreach report higher levels of engagement and faster deal turnaround.

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Peer-to-peer Account Based Marketing Intent Data Content 52

SmartBug Media

SEPTEMBER 6, 2019

That, in a nutshell, is “intent data.”. It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points.

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6sense

OCTOBER 18, 2021

And they’re especially important for establishing Account-Based Marketing within an organization. Here are five must-use tips inspired by our recent ebook, ABM is [Still] Just Good Marketing , that can help you sidestep challenges, deliver account-based experiences at scale, and put you on track for predictable revenue growth.

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Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 62

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

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Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

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Account Based Marketing ABM Demand Generation Top of Funnel 52

6sense

JULY 20, 2018

The concept of artificial intelligence transcends new boundaries each year; with the overwhelming number of intelligence-powered tools and gadgets, from speakers to software solutions, why not AI-powered ABM? AI + ABM… A match made in sales and marketing heaven. AI – artificial intelligence – meets ABM – account-based marketing.

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6sense

DECEMBER 8, 2021

We have to recognize that buyers are in control of the information flow — the type, timing and frequency of their interaction with us. So we’ve got to embrace this new reality by aligning our outreach with how buyers actually want to buy to create a better experience. Use the intent keyword in your email subject line.

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Ideal Customer Profiles Marketing AI Account Based Marketing ABM 62

6sense

NOVEMBER 2, 2021

This anonymous buyer activity makes it hard for revenue teams to identify relevant accounts. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Buyer journeys become more precise, too.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. Additionally, these solutions help teams find accurate contact data and manage outreach. This feature optimizes and boosts the effectiveness of your prospect outreach. Automated email sequences.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

6sense

MAY 10, 2017

There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.

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Account Based Marketing ABM Demand Generation Top of Funnel 59

Televerde

JANUARY 10, 2020

Good demand-gen efforts use a combination of coordinated inbound, outbound and account-based marketing; better identification of your buyer journeys (with proper targeting of the right messages at the right time), plus some marketing automation tools. Intent data. Marketing Automation Tools.

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Ideal Customer Profiles Top of Funnel Demand Generation Marketing AI 52

Aberdeen

OCTOBER 24, 2019

In this post, we’ll talk about how marketers can integrate with Salesforce to deliver better data to sales and improve engagement at every stage of the buyer’s journey. Intent Qualified Opportunities. Building a better relationship between marketing and sales starts with quality intent data.

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Inbox Insight

JANUARY 28, 2020

These days, we see more B2B businesses turning to account-based marketing (ABM) as their go-to strategy with 88% claiming to see an improvement in conversion rates. Not only has GDPR immobilized the mass marketing trend, but industry is tiring of broad-based, high-volume, low-return schemes.

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6sense

FEBRUARY 9, 2018

Identifying the Buyer’s Journey with Intent. Prioritizing Demand for Effective Outreach. At first glance, getting the whole organization on the same page about who their buyers are seems like a simple enough initial step. You can hear more about how PGi became hyper-targeted in their ABM efforts here.

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Demand Demand Generation Top of Funnel Account Based Marketing 48

DealSignal

JANUARY 25, 2023

Are you ready to take your B2B marketing game to the next level? Look no further than account-based marketing (ABM) tactics. ABM tactics are a highly targeted approach that allows you to engage with key decision makers at your target accounts and drive revenue. So, let’s get started!

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

FunnelEnvy

SEPTEMBER 29, 2021

Let’s assume that you’re targeting B2B companies and you built out your account list. And if you have a heavy ABM strategy, those accounts probably represent the vast majority of your potential revenue. Most notably buyer behavior. Transcript. And it’s only getting longer.

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Engagio

AUGUST 9, 2021

The key is to not wait and reach out to your accounts with everyone else but to reach them when they are still early in the buyer’s journey. And that’s where leveraging intent data comes in. You can create orchestrated plays as soon as they are in-market when they are searching. What is intent data?

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Intent Data Ideal Customer Profiles Intent Work Management 127

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

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6sense

OCTOBER 25, 2021

So your organization is ready to take the plunge into Account-Based Marketing (ABM). ABM newcomers often think that implementing and operating an account-based approach is practically turn-key. You’ll need to navigate around some key roadblocks to optimize your ABM approach. What Is It?

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Account Based Marketing Top of Funnel Ideal Customer Profiles Marketing Automation Services 62

Strategic-IC

MAY 5, 2022

What’s the secret to a successful Account-based Marketing strategy? There are many ingredients to success – an account-led focus, Sales and Marketing alignment , the right data strategy, an orchestrated execution…, etc. Intent data is your secret ingredient. It’s here that intent data can help.

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Top of Funnel Account Based Marketing ABM Intent 62

NetLine

MARCH 2, 2023

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. What is the Definition of B2B Buyer Intent Data? Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

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Intent Data Top of Funnel Intent Ideal Customer Profiles 75

SalesIntel

AUGUST 2, 2021

Even when you are executing an ABM strategy, identifying potential customers to target becomes a major challenge. This is where intent data comes in — to help locate prospects who are already on the path to buying. Intent Data in a Nutshell. Adding the Intent Data to Buyers Journey.

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6sense

DECEMBER 8, 2021

To quote Forrester’s Laura Ramos , “Unless you have been living under a rock, you can’t have helped but notice the hype around ABM.”. Account-based marketing (ABM) is a hot topic in the business-to-business (B2B) world and, when executed well, it can help you achieve increased deal sizes, shorter sales cycles and increased pipeline.

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Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent data removes the guesswork and the need for forms.

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Inbox Insight

FEBRUARY 21, 2024

Harnessing data science for B2B sales acceleration Data science provides an array of tools designed to help businesses better understand their audience and optimize their marketing efforts. Key among these tools are look-a-like modelling, intent data, and propensity modelling.

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Oktopost

JULY 12, 2021

The definition of B2B lead generation is the process of acquiring actionable data from site and company social page viewers, which is instrumental in generating a list of potential clients. This process is at the very top of your sales funnel and buyer journey, and without it, you’d have no new customers! (Or

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