A lot of intent data industry rumblings were in the news this week. This week’s headline roundup includes stories about snacking intent, partnerships, new product releases, and leadership advice.
Industry Rumblings
KickFire, an IP address intelligence organization, has announced a partnership with Engagio, an ABM solution provider. The confluence of the organizations’ tech and data sets will allow Engagio clients to identify B2B buyer intent signals to improve their targeted engagement strategies.
180byTWO, a provider of global audience solutions, has announced the launch of a location-based B2B intent solution designed to improve the cross-channel performance of B2B and ABM marketers. The new solution, eCHO, uses AI to enable marketers to identify and target accounts across channels.
CIO Review: Marketing Campaigns Need Data
This news piece on CIOReview mulls over the necessity of data-driven marketing campaigns.
CIOReview staff say there are low chances of reaching a target audience without first gathering and understanding reliable data about intent for and opinion of a product, customer perceptions, and the state of competitors. Additional insights into market trends can be attained via market research, market surveys, and customer feedback.
The article sagely states, “Following trends without understanding them and making assumptions will lead to failure.”
Snack Intent Data
You read that subheading right; In quirky, interesting, and relevant news, SnackNation has named the winners of their SnackNation Insights Awards. SnackNation is a tech-enabled snack delivery service that curates and provides quality-assured snack boxes to offices and homes.
The winners aren’t the important piece of news here; the news is that a tech-driven snack delivery company used a formula calculating overall product rating and purchase intent data to determine the winners of its data-driven Insights Awards, illustrating that intent data has massive value potential and critically important insights.
The company also has a platform, SnackNation Insights, which is designed to help clients target consumers and gain visibility into their market via feedback and purchase intent data.
Do you know which specific companies are currently in-market to buy your product? Wouldn’t it be easier to sell to them if you already knew who they were, what they thought of you, and what they thought of your competitors? Good news – It is now possible to know this, with up to 91% accuracy. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.
