The Winds of Change
FEBRUARY 23, 2016
The consensus: a market cooling has arrived and it’s time to layer up. The Federal Reserve raising the interest rate. Startups, no matter how innovative and disruptive to the status quo, couldn’t continue to spend more in sales-and-marketing costs than they received in revenue. Burn rates” are important again. LeanData products make sales and marketing teams more efficient. The Challenges of Marketing Attribution.