The Winds of Change

LeanData

The consensus: a market cooling has arrived and it’s time to layer up. The Federal Reserve raising the interest rate. Startups, no matter how innovative and disruptive to the status quo, couldn’t continue to spend more in sales-and-marketing costs than they received in revenue. Burn rates” are important again. LeanData products make sales and marketing teams more efficient. The Challenges of Marketing Attribution.

Why Growth at All Costs?

LeanData

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. And that relatively easy access to cash helps explain why young, ambitious companies eagerly have shelled out far more money on sales and marketing efforts than they’ve generated in revenue. The fuel for that expansion has been sales and marketing budgets.

Cost 40
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Why Growth at All Costs?

LeanData

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. And that relatively easy access to cash helps explain why young, ambitious companies eagerly have shelled out far more money on sales and marketing efforts than they’ve generated in revenue. The fuel for that expansion has been sales and marketing budgets.

Cost 40

Why Growth at All Costs?

LeanData

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. And that relatively easy access to cash helps explain why young, ambitious companies eagerly have shelled out far more money on sales and marketing efforts than they’ve generated in revenue. The fuel for that expansion has been sales and marketing budgets.

Cost 40

The Winds of Change

LeanData

The consensus: a market cooling has arrived and it’s time to layer up. The Federal Reserve raising the interest rate. Startups, no matter how innovative and disruptive to the status quo, couldn’t continue to spend more in sales-and-marketing costs than they received in revenue. Burn rates” are important again. LeanData products make sales and marketing teams more efficient. The Challenges of Marketing Attribution.

The Winds of Change

LeanData

The consensus: a market cooling has arrived and it’s time to layer up. The Federal Reserve raising the interest rate. Startups, no matter how innovative and disruptive to the status quo, couldn’t continue to spend more in sales-and-marketing costs than they received in revenue. Burn rates” are important again. LeanData products make sales and marketing teams more efficient. The Challenges of Marketing Attribution.