benchmark 
Valasys
JULY 12, 2019
Furthermore, technics for strategic market research such as SWOT (strengths, weaknesses, opportunities & threats) & PESTLE (political, economic, social, technological, legal & environmental analysis), help the marketers in planning for the present as well as anticipated scenarios in future.
Valasys
AUGUST 6, 2019
As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. Isn’t B2B marketing tough? Special focus should always be on segmenting the accounts & on segment-specific-personalized-ads. Well, it is.
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