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Account-Based Marketing (ABM) at Twenty: A Benchmark for Success in 2023 and Beyond

Marketing Insider Group

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). ABM is no longer a “nice-to-have” – far from it.

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites.

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Furthermore, a study by Search Engine Land implies that geo-targeted mobile display advertising helps marketers achieve twice as many Click-Through Rates (CTR) as the standard industry benchmark. Targeting specific niche-based audiences is easier.

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How to Define & Measure Social KPIs – Part 4

Valasys

However, how to set the Social Media KPIs, remains the question that bothers the marketers. Marketers need to promptly plan their strategies for quantification of social metrics on diverse social platforms where their brands have a presence. Competitive benchmarking may play an essential role in accomplishing this task.

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Top 10 Email Marketing Tools & Why You Need Them

Valasys

According to a report by Emailmonday.com, email generates $38 for every $1 spent which implies an astounding ROI of 3800%. Undoubtedly email marketing is one of the best marketing options available. Email marketing, thus, always has been the most proven & cost-effective method to reach the audiences through marketing.

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How to Optimize the Cost of B2B Marketing

Valasys

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. The conventional sales funnel has also changed for good.

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