Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

JUNE 26, 2019

Weaves a tactic around the user data gathered from omnichannel (such as demographic, firmographic, technographic, “fit-data”, psychographic data as well as the current & past researching habits of the prospects & their purchase history) which helps in accelerating the repercussions of content syndication for optimized conversions.

Top of Funnel 61

Top of Funnel Enterprise Management Psychographics Intent Signal 61

Valasys

JUNE 18, 2019

Furthermore, a study by Search Engine Land implies that geo-targeted mobile display advertising helps marketers achieve twice as many Click-Through Rates (CTR) as the standard industry benchmark. Targeting specific niche-based audiences is easier. Conclusion.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

JULY 12, 2019

Centralization – Marketers should question themselves whether they are able to efficiently leverage resources through centralized marketing endeavors across omnichannel. The customers can also be segmented into clusters based on specific criteria for niche-specific targeting if required.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

SEPTEMBER 6, 2019

Before a Twitter campaign is designed, benchmarking the competition & analyzing what works best for the prospects on Twitter is helpful. Segmenting Audience Type: The more information the marketers on Twitter have about their audiences, the simpler it becomes for the marketers to target them based on their preferred form of content.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

AUGUST 19, 2019

The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. & SpyFu allows marketers to research which keywords are being played around by their competitors to rank for the SERPs & how many clicks they are being able to generate.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 6, 2019

As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. Isn’t B2B marketing tough? Special focus should always be on segmenting the accounts & on segment-specific-personalized-ads. Well, it is.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45