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How to Optimize the Cost of B2B Marketing

Valasys

Centralization – Marketers should question themselves whether they are able to efficiently leverage resources through centralized marketing endeavors across omnichannel. The modern B2B marketing realm requires sales & marketing teams to be highly coordinated, not just on digitized platforms, but also in person.

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How to Define & Measure Social Media KPIs Part V

Valasys

How to define social media KPIs is a question on the mind of every marketer today. Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. to figure out what’s trending & what’s not.

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Top 10 Email Marketing Tools & Why You Need Them

Valasys

Not only, the newsletters being sent to the inboxes of the customers are being specifically designed according to the areas of interest of the customers but the brands are also articulating emails for the customers to resonate with their specific stages in the buying cycles. Benchmark is user-friendly & easy to implement.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

. & SpyFu allows marketers to research which keywords are being played around by their competitors to rank for the SERPs & how many clicks they are being able to generate. However, marketers should be wary of using too much keyword stuffing in their content strategies as it is a retrogressive SEO practice.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. Isn’t B2B marketing tough? Special focus should always be on segmenting the accounts & on segment-specific-personalized-ads. Well, it is.

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8 Reasons to Attend “CMO & Future of Marketing Middle East”: A Marketing Summit Sponsored by Valasys Media

Valasys

It will provide marketers with an opportunity to meet the best people in the industry & build-on their wealth of knowledge. Technology has involved & marketing automation tools allow the marketers to collect data from n number of sources – reflecting on the explicit & implicit buying decisions of the prospects.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

Comparing KPIs across several social channels after benchmarking the competitors online for their social endeavors, also aids in improving the rankings on the SERPs. Care must be taken that content should be relevant & diversified.