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The Power of Persuasion: 3 Psychology Principles for B2B Marketers


However, in today’s marketing-flooded and sales-saturated society, people have an inherent fear of being sold. So, as marketers, what are we to do? The top marketers in both B2B and B2C are psychologists. ABM ads can be a great way to provide the necessary high-level awareness. Mere Exposure Effect in Action.