Directive Agency

JANUARY 9, 2019

What is account-based marketing? Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. This makes ABM a powerful tactic to keep in your back pocket.

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect to a brand on an emotional level. Keep reading!

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Directive Agency

JANUARY 9, 2019

What is account-based marketing? Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. This makes ABM a powerful tactic to keep in your back pocket.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

What is account-based marketing? Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. This makes ABM a powerful tactic to keep in your back pocket.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Walker Sands

JULY 23, 2019

Targeting and personalization are the heart and soul of every successful Account-Based Marketing (ABM) campaign. With ABM, your sales and marketing efforts deliver highly customized content to a small number of very high-value prospects. However, ABM execution is easier said than done.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Budget Programs 40

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Terminus

JULY 13, 2017

There are big benefits of using advertising in your account-based marketing campaigns. Account-based marketing (ABM) is all about marketing to the entire buying committee at best-fit accounts instead of marketing to only one lead at an organization.

Account Based Marketing 33

Account Based Marketing Advertisements Advertising Top of Funnel 33

Martech

AUGUST 29, 2023

He’s the author of “Learning Google AdWords and Google Analytics,” and was invited by Google to become a Google Certified Trainer for Google Analytics and Google AdWords (now Google Ads), making him the first such outside of the USA. LinkedIn: Benjamin Mangold (7.7K Business email address Subscribe Processing.

Marketing Analytics Tools 91

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 91

PureB2B

SEPTEMBER 8, 2020

What about the folks in the trenches of B2B marketing; those who are writing the copy, generating the leads, fixing the reporting? If you build it… you may still need Google AdWords.” - Jennifer Mesenbrink. If you’re just starting in ABM and you’re overwhelmed, relax.

B2B Marketing 62

B2B Marketing B2B Adwords ABM 62

PureB2B

SEPTEMBER 8, 2020

What about the folks in the trenches of B2B marketing; those who are writing the copy, generating the leads, fixing the reporting? If you build it… you may still need Google AdWords.” – Jennifer Mesenbrink. If you’re just starting in ABM and you’re overwhelmed, relax.

B2B Marketing 62

B2B Marketing B2B Adwords ABM 62

Varicent

DECEMBER 7, 2017

Today's conversation is with Joel Burke , Partner and Analytics Practice Lead at Outshine , about doing ABM at scale. Outshine started out close to eight years ago as a pay-per-click company working with other agencies to manage the day-to-day operations of things like AdWords. In your experience, what's the best strategy?

Account Based Marketing 60

Account Based Marketing ABM Enterprise Management Marketing Automation Services 60

Engagio

MAY 26, 2020

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

KoMarketing Associates

DECEMBER 27, 2017

Here is a look back at our 10 most popular posts specifically written in 2017: The B2B Marketer’s Essential Guide to WeChat Official Accounts. Baidu PPC Versus Google AdWords: 8 Key Differences. 7 Essential Steps In Developing a B2B Social Media Strategy. 20+ Benchmarks for Measuring B2B SEO Performance.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. So if you are looking for the essential B2B marketing tools and not looking to overcomplicate your tech stack, you’ll want to dive in below.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Envy

AUGUST 19, 2021

However, the race for market dominance and awareness intensified to levels of bonkers in 2021. As a B2B tech marketing agency with a niche specialization in cyber security we can confirm that prices for qualified leads in 2021 are hitting the roof. Cyber security marketing targeting has changed. You are not alone.

PPC 116

PPC Advertising Benchmark Cost per Lead Paid Search Agency 116

Terminus

APRIL 27, 2017

Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale. Aditi has over a decade of experience in demand generation and operations at B2B technology companies. We even shot a short video in which Aditi gives an overview of Panasas’ ABM efforts.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

Huptech Web

OCTOBER 21, 2022

Creating advertising campaigns and targeting targeted traffic with Adwords is more immediate than SEO since it can be done almost instantly. It allows B2B companies to build leads, build online recognition, and share content. LinkedIn offers marketers a variety of effective methods of targeting decision-makers and key audience members.

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Customer Experience Matrix

SEPTEMBER 10, 2015

It will also let you market to audiences in those channels without providing their names. This is a nice extension of Demandbase’s existing account-based marketing capabilities. There are still plenty of stand-alone data vendors, especially when it comes to B2B prospecting lists.

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

Adobe Experience Cloud Blog

APRIL 11, 2016

Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This one stat signifies that B2B marketing has fundamentally changed over the past few years. What are their concerns?

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Automation Services Planning 48

Smashmouth Marketing

JANUARY 25, 2017

Integrated marketing campaigns have been around for 30+ years and target account selling has been around since salespeople started selling to big businesses. There was a change though - in the early 2000s, the digital marketing revolution (e.g., Google AdWords, marketing automation, etc.)

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. So you will need to do some work with your report filters.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing).

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

QuanticMind

JUNE 13, 2016

The bottom line is that as a marketer, you have to think about what the impact of the new experience economy will be for your brand and be open to totally new ways of thinking about your marketing strategy. Use account-based marketing for B2B. the waterfall approach. BANT qualification criteria.

CMO 40

CMO Account Based Marketing B2B Thought Leadership Thought Leadership 40

Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. This is particularly true for B2B marketers hoping to exploit the potential of account-based marketing (ABM). Being smart about AdWords is essential. Being smart about AdWords is essential.

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Leadspace

JANUARY 22, 2018

AdWords and Analytics show traffic, and they do have conversion tracking. Google AdWords allows you to run campaigns to increase site traffic, help gain valuable information about what offers and content resonate with your audience, and develop a relationship with them through retargeting efforts. Products for a B2B audience (e.g.

Lead Ranking 126

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 126

Directive Agency

JUNE 29, 2018

The reality is is that as Google keeps changing and search engines are evolving, the distance between what Google is focusing on and then what’s working for B2B marketers is growing wider every day and that gap keeps expanding. Where are B2B Marketers Headed? Account-based marketing is really catching steam.

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Salesforce’s Pardot is a marketing automation software designed for B2B businesses.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Marketing has to create content people actually want.”. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Engagio

MAY 16, 2019

Jon: Yeah I mean marketing’s changed so much in those last 13 years. When you think about it, 2005 when we were first starting Marketo, Google AdWords is only a handful of years old. And marketers really for the first were generating leads with any kinds of scale. Because of things like Google AdWords becoming available.

Marketing Automation Services 48

Marketing Automation Services Marketo Lead Ranking Adwords 48

The Lead Agency

JULY 3, 2018

SaaS marketing is unlike any other type of marketing. After all, how do you market something that has no physical presence and is constantly changing? Or, reach an audience which might only consist of two dozen B2B companies? Below are five ways a SaaS strategy may differ from that of other regular B2B businesses.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Paid Search Agency 67

Only B2B

FEBRUARY 10, 2023

Generating leads is a crucial part of any business-to-business (B2B) sales and marketing strategy. As a B2B company, your success depends on your ability to generate leads and convert them into paying customers. The goal of lead qualification is to identify high-quality leads and prioritize them for follow-up and conversion.

Paid Content 118

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 118

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. Companies like Bombora and The Big Willow have arrangements with numerous B2B publisher sites to license this same behavioral data on those sites.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

KoMarketing Associates

MAY 31, 2018

B2B marketers who have been early adopters of this platform are benefiting from a low cost-per-click and cost-per-lead as well as a high conversion rate. Below are what I most frequently use when running Quora ads for B2B accounts: Source: Quora ([link]. Are you also running an AdWords program? Interest Targeting.

Top of Funnel 187

Top of Funnel Ads B2B Marketing Funnel Advertising 187