Tiecas

MARCH 21, 2024

As a Marketing Engineer (a Mechanical Engineer with an MBA in Marketing), I understand the engineer’s mindset and the complexities of the industrial buying journey. This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. Engineers get bombarded with product-focused marketing. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Only B2B

FEBRUARY 1, 2024

This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! What is intent data and why is it important? • What are they interested in? What is the buying probability?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

SalesIntel

DECEMBER 8, 2023

Understanding firmographics helps in segmenting leads based on industry-specific needs and preferences. It includes information about software, hardware, or IT infrastructure, offering valuable context for targeted sales or marketing approaches.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

TrustRadius Marketing

OCTOBER 3, 2022

The next step for marketers is educating themselves about each form of intent data and the many sources available for creating unique audiences. . Understanding where intent signals come from helps you effectively act on them. First-party intent data. First-party intent data also has limitations.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Madison Logic

OCTOBER 11, 2022

These signals are combined to provide marketing and sales teams with intelligence on the organizations that may be interested in additional information about a solution as they perform in-market research. . Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Valasys

MAY 12, 2020

On the 11th of May 2020, TechTarget’s Priority Engine was nominated amongst the SIIA Business Technology CODiE award finalists in two different categories: a) Best Marketing Solution and b) Best Sales and Marketing Intelligence Solution. TechTarget Inc. About the SIIA CODiE Awards.

Purchase Intent 49

Purchase Intent Peer-to-peer Intent Data Intent 49

Only B2B

JULY 13, 2023

First-party intent data is gathered from your own digital channels, such as website interactions, email engagements, and content downloads. On the other hand, third-party intent data is obtained from external sources, offering a broader view of target audience behavior across various platforms and websites.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Ledger Bennett

JUNE 1, 2020

We’re now going to look at the latter half of this client all hands, which separated businesses into four groups based on how they’ve been affected since the onset of the pandemic. However if that’s not the case, be mindful that we’re in a market where in most cases there’s a significant change in purchase intent.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

QuanticMind

NOVEMBER 13, 2018

When prospects click on your ad, visit your site, read your blog, or fill out a form, you consider these as signs that they have some degree of purchase intent. Buyer intent data is information that incorporates what research prospects are conducting online, with a focus on determining interest in certain topic areas.

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

Valasys

FEBRUARY 4, 2020

This has a positive impact on customers’ intent to buy & also assists in omnichannel reputation management. Use Intent Data : Intent data helps marketers predict the purchase intent of their prospects, customers and website visitors. Intent data can be first-party as well as third-party.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Zoominfo

FEBRUARY 8, 2022

However, while early CRMs gave sales and marketing professionals a system of record, today’s go-to-market teams need a system of insight. Insight-driven sales is the way forward, and companies who act decisively on the most accurate data are the ones who will succeed. Today, sales is driven by insights derived from data.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Software 100

Zoominfo

MAY 21, 2021

To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next. GTM Plays Automated go-to-market plays that can rapidly scale your business. Try it Now What is Intent Data? When used correctly, B2B intent data boosts conversions and sales.

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Outgrow

SEPTEMBER 20, 2019

These act as great lead generation tools because they offer the user something in return. A user is more than willing to give us their contact information in exchange for some real value-based information, such as ‘ Calculate The Number Of Calories You Can Burn With Yoga ’. And we at Outgrow sure like to bet on ourselves.

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