Engagio

JULY 16, 2018

Creating personalized content is one of the most effective things you can do to prove you understand your target account’s pressing challenges and needs. It can take time to do this right, but in the end great personalization results in true ABM success. Why do marketers do it?

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Webbiquity

JUNE 20, 2017

Since its emergence, account-based marketing (ABM) has become the go-to strategy among B2B marketers- and for good reason. ABM produces more qualified leads, which in turn improves internal alignment and increases revenue, making this approach a no-brainer. Guest post by Krysta Williams. Not convinced?

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Strategic-IC

JULY 14, 2021

We often refer to ABM as a marathon and not a sprint. km), the success of your ABM strategy can be measured much earlier. In this article we’ll explore: Why ABM metrics differ from ‘traditional’ Marketing metrics. The challenge of measuring ABM success?. Why tracking and measuring progress is so important for ABM?.

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Strategic-IC

MAY 30, 2023

How do you get Account-based Marketing right? And for one of our latest podcast guests, the secret to getting ABM right is something she has undoubtedly mastered over the years. The same process applies to Account-based Marketing. The same process applies to Account-based Marketing.

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Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

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Martech

JUNE 3, 2022

. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said. Which accounts within that ICP are you going to go after?” ” Here are three ways an ABM strategy can help improve sales and marketing velocity. Account analysis and measurement.

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Martech

APRIL 25, 2022

Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference.

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Customer Experience Matrix

AUGUST 27, 2015

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM).

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The Point

JUNE 23, 2020

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways.

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Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. Watch this webinar presentation at Digital Marketing Depot. Account-based marketing: A snapshot.

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Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. It helps in developing account-specific insights and in generating specific contacts for those accounts. Read more on How to Assimilate Competitive Benchmarking in Social Media.

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6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. 1] Gartner, “Magic Quadrant for Account-Based Marketing Platforms”, Ray Pun, Christy Ferguson, Julian Poulter, 4 January 2022.

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PureB2B

JUNE 16, 2022

Email marketing and account-based marketing (ABM) are a match made in heaven, enabling you to target your dream prospects with personalized communications straight to their inbox. Statistics show that email marketing boasts an ROI of? $42 email marketing?into Identify the Perfect Target Accounts.

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Account Based Marketing ABM Email Marketing Webinar Metrics 62

Terminus

JANUARY 12, 2022

We’re incredibly proud to share that Terminus has been named a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing (ABM) Platforms! This new report assessed nine companies that offer ABM platforms or solutions, naming Terminus a Leader. and/or its affiliates in the U.S.

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Terminus

JANUARY 31, 2023

We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform,” said Tim Kopp, Terminus CEO. Their customers report high levels of satisfaction and success with their implementations.

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ANNUITAS

DECEMBER 20, 2018

Data Driving Personalization and Account-Based Marketing While Protecting Buyer Privacy. In this new world where 42% of buyers become “annoyed” by non-personalized content, adoption of account-based targeting strategies and innovative marketing technology solutions is growing rapidly in marketing organizations.

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Martech

AUGUST 3, 2021

Good morning, Marketers, and RPA isn’t a magic wand. The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. There’s room for ABM to grow as a strategy. Salesforce makes Robotic Process Automation acquisition.

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Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. Customer marketing will be critical in 2023. “It

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The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. Key Finding 1: Buyers have all but replaced vendor-provided content.

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Adobe Experience Cloud Blog

JANUARY 20, 2017

Author: Hila Nir The value of account-based marketing (ABM) is undeniable. While ABM may not be new, the path to its implementation and execution certainly is. The scope of technologies that support ABM is growing, enabling organizations to scale their ABM strategy like never before.

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Hubspot

MAY 19, 2020

There’s no doubt that Account-Based Marketing (ABM) is hot right now. According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. ABM has been top of mind for several years, but the many businesses (SMBs in particular) have yet to implement any formal ABM strategy.

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KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

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Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Spend 10% of Revenue on Marketing.

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SmartBug Media

JANUARY 4, 2019

If you’re like most of today’s B2B marketers, you probably recognize that account-based marketing (ABM) has become an important element of any effective go-to-market strategy. So, what role does ABM play in your existing content marketing strategy or how can you get started?

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Martech

DECEMBER 8, 2021

.” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. “We really feel like ABM doesn’t go far enough. Even traditional ABM players are finding the limitations with ABM. An account-based approach should be around account engagement.”

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Strategic-IC

JULY 20, 2023

That’s exactly what Taylor Young , Principal of ABM Strategy and Customer Experience at Terminus , set out to achieve: To not only ensure that the voices of Terminus’ customers were heard, but to make them the ‘North Star’ for the organization. If you don’t, then you aren’t doing ABM right. Do you know what keeps them up at night?

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The Point

JUNE 5, 2018

The most significant is probably a shift toward the subscription economy, where vendors are driving revenue through service-based annuity revenues. That immediately shifts the focus from “net new” customer acquisition to customer retention. Account-Based Marketing (ABM) has also accelerated the trend.

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Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

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Martech

NOVEMBER 8, 2021

Leading ABM vendor Demandbase, along with its two recent acquisitions, InsideView and CustomerMatrix, will partner with Microsoft to help enrich Microsoft Dynamics 365 Customer Insights, the CDP component of Microsoft’s newly announced Customer Experience Platform.

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Biznology

FEBRUARY 23, 2018

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. marketing program?

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6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. Naturally, this begs the question: What would this landscape look like if the companies were represented as a combined entity for this ABM Platform evaluation?

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Engagio

NOVEMBER 27, 2018

Sandra Freeman, Head of Strategic Marketing at Engagio, recently shared with me how she is able to execute our ABM programs despite data degradation and discrepancies. Her #1 piece of advice is “first, focus on data hygiene for your key accounts and top marketing programs to give Sales visibility and confidence in the data shown.

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Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. When going after target accounts, sales reps need data that helps them: Increase their understanding of the account.

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Metadata

SEPTEMBER 8, 2020

In an industry of over 8,000 martech vendors , Metadata raised this round during a downtime, while many other vendors saw declines, wrestled with underfunding, and experienced longer cycles. We aren’t just another marketing technology. Meanwhile, the ABM category is consolidating.

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Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I Combining buyer intent with social proof.

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DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. This can be vendor comparison guides, case studies, and more. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

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Terminus

JUNE 9, 2020

And, to them, we can’t be grateful enough because their influence has helped us become the definitive leader in account-based marketing. Forrester just released their The Forrester New Wave : ABM Platforms, Q2 2020 report, where Terminus was named a Leader. Receiving a differentiated rating in seven different criteria.

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