ANNUITAS

DECEMBER 20, 2018

Data Driving Personalization and Account-Based Marketing While Protecting Buyer Privacy. In this new world where 42% of buyers become “annoyed” by non-personalized content, adoption of account-based targeting strategies and innovative marketing technology solutions is growing rapidly in marketing organizations.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Trends in ABM. Remained the Same. Lost Momentum. This significant 52.6%

Account Based Marketing 69

Account Based Marketing ABM Intent Signal Budget Programs 69

Zoominfo

NOVEMBER 1, 2022

ZoomInfo’s platform also allows for sales and marketing organizations to work from the same data and develop automated workflows across departments, bridging marketing and sales teams and helping them better target their prospects. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 3.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Engagio

NOVEMBER 13, 2017

It’s no surprise that Account Based Marketing was another hot topic this year at Dreamforce. With more and more companies thinking about moving to an account-based model, they’re demanding more tactical and practical advice for getting started and optimizing their existing ABM efforts.

Account Based Marketing 63

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 63

Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House: Redefining your Ideal Customer Profile (ICP). Where would you start?

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Profiling 118

6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Coming Up on CMO Coffee Talk… .

CMO 62

CMO Peer-to-peer Budget Programs Organization 62

Valasys

JANUARY 25, 2019

On 23 rd January 2019 MRP, a leading global provider of AI-powered customer acquisition software and services announced its collaboration with Oracle Marketing Cloud. This partnership was made for the sole purpose of empowering email marketing as an integral and coordinated component of it Account-Based Marketing programs.

Account Based Marketing 49

Account Based Marketing Marketing AI ABM Email Marketing 49

Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019. Justin Gray , CEO, LeadMD.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Engagio

AUGUST 20, 2018

In other words, leading organization are using Account Based Marketing to fuel growth. 3 Reasons Executives Must Take a Closer Look at ABM, Now. There are too many compelling reasons to not take ABM seriously. Organizations implementing ABM are realizing the following benefits: 1 – Driving Growth.

Account Based Marketing 48

Account Based Marketing ABM Sales Management Cross-Selling 48

DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Whether you’re new or ready to take the next step in your ABM journey, there’s something for everyone in this year’s lineup.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

DemandBase

JUNE 23, 2020

We wanted to explore how marketers ABM. So we teamed up with some of our partners for their insights into how a marketing team can implement ABM across every role. We share what they had to say in this special, three-part series, This Is How I ABM. This doesn’t just stop with content on TV.

Account Based Marketing 52

Account Based Marketing ABM Marketing Budget Marketing Strategy 52

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. Naturally, this begs the question: What would this landscape look like if the companies were represented as a combined entity for this ABM Platform evaluation?

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Aberdeen

FEBRUARY 13, 2019

A story about a tech company improving their customer acquisition metrics through the strategic use of data is a happy ending that B2B marketers and sales reps, and probably not many other folks, enjoy reading. The post Data-Driven Success: Informatica Ups Customer Acquisition appeared first on Aberdeen.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

Heinz Marketing

JANUARY 14, 2021

John Graff, CMO at Sonim, says “It’s a great time for marketers to further embrace change, and be the stewards of helping their companies grow and share in 2021!”. Account-based marketing. Over the past few years ABM has grown from a buzzword to a fundamental strategy for sales and marketing teams.

Marketing AI 139

Marketing AI Trends B2B Marketing Account Based Marketing 139

Engagio

AUGUST 1, 2018

Once we hit the topic of “how to start ABM,” the entire room lit up with questions. It was abundantly clear that ABM was on everyone’s mind, yet many were struggling to get started. Here we are two years later, and many marketing leaders are still asking the same questions. Brandon: What does success look like?

CMO 54

CMO Peer-to-peer Account Based Marketing ABM 54

Zoominfo

MAY 21, 2020

When you’re using an account-based strategy. Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). As it happened, ZoomInfo also went through an acquisition over the summer—a great mutual connection opportunity.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. He knew about their robust reviews program which was initially why he reached out as Planful’s new CMO. We can use that third-party data from TrustRadius and other providers to know when to expect a dip in our marketing lead volume.

Buying Cycle 85

Buying Cycle Intent Ideal Customer Profiles Planning 85

Terminus

JANUARY 3, 2018

To this end, we launched our account-based advertising product in 2015 and started building #FlipMyFunnel , a thriving community around the practice of account-based marketing (ABM). We’ve witnessed this first-hand as we conducted our own account-based marketing transformation internally.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

6sense

SEPTEMBER 29, 2021

6sense, the leading Account-Based Orchestration Platform, powered by AI, announces a record-breaking year in 2018, with more than 100 percent revenue growth, fueled by an expanded team of key leaders and the acquisition of account-centric sales and marketing orchestration platform, ZenIQ.

Account Based Marketing 62

Account Based Marketing Buyer's Journey Customer Satisfaction ABM 62

Marketing Insider Group

NOVEMBER 26, 2019

DMPs, on the other hand, are mainly meant for customer acquisition. Marketers use DMPs to store anonymized third-party data in order to develop lookalike audiences and target ads. . Thanks in part to B2B tactics like account-based marketing, users are now insisting that integrations improve.

Trends 287

Trends Marketing AI Work Management Marketing Management 287

ANNUITAS

JUNE 25, 2020

Developing and delivering upon a growth strategy is the most important mandate for a today’s successful CMO. Without this focus, the CMO faces a shortened tenure. For this blog, I interviewed: Kira Mondrus, SVP of Global Marketing, Tricentis. Steve Hardy, CMO, Secureworks. Alexandra Gobbi, CMO, Code42.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

Terminus

MARCH 23, 2021

Account-based marketing presupposes that leads are not the goal of the program. After all, it’s not called lead-based marketing. Rather than hoping someone fills out a form, modern go-to-market teams today focus on creating awareness and traffic. Hey wait a minute, that sounds like ABM!).

Account Based Marketing 29

Account Based Marketing ABM Brand Identity Branding 29

Terminus

OCTOBER 27, 2020

This year’s annual State of ABM Report is our most interesting one to date. Now in its fifth year, more than any of its predecessors, this report shows a huge change in how B2B marketing is done. COVID Spurred a Rush to ABM. Last year this report found 23% of respondents had no active ABM report. Key Findings.

Account Based Marketing 32

Account Based Marketing ABM Budget Programs Webinar Metrics 32

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! Anyone whose title begins with a C is C-level, like the CEO, CISO, CMO, and CTO.

Marketing Analytics Tools 117

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 117

PathFactory

MAY 24, 2023

PathFactory partnered with GTM Partners , a data-driven go-to-market analyst firm, to gain a deeper understanding into how existing and previous customers leverage PathFactory and measure its benefits. The value can be experienced by the entire Go-to-Market team.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Top of Funnel Buyer's Journey 52

Terminus

FEBRUARY 12, 2018

What does it take for sales development to win as #OneTeam with account-based marketing (ABM)? On the quest for ABM greatness, it’s essential for sales and marketing to be closely aligned. Read on for a recap and the recording, and learn more about our #OneTeam ABM transformation at Terminus here.

Account Based Marketing 22

Account Based Marketing Ideal Customer Profiles Ad Building ABM 22

Terminus

JULY 27, 2021

It’s made way for its cooler, younger, and in-the-know cousin: the more targeted and effective account-based marketing (ABM). Our 2020 State of ABM report found that mature ABM programs are generating 78% of all sales opportunities and 73% of revenue without ever touching leads. The numbers don’t lie.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 59

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 116

Martech

MAY 31, 2023

by Latané Conant An excellent book about B2B and account-based marketing, it is the foundation of 6sense’s product certification program, which makes sense as Conant is the CMO there. This book is an excellent reminder of why we sometimes don’t deserve nice things and what we need to do to keep the ones we have. ‘No

Work Management 103

Work Management Viral Marketing Marketing Management Cold Calling 103

DiscoverOrg

APRIL 20, 2017

But limited, inaccurate data is not sufficient to execute an account-based marketing (ABM) plan … or any competitive growth strategy. The emerging stratification between simple prospect and contact data and account-based intelligence is clearly seen in results and success rates.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Terminus

FEBRUARY 22, 2018

On February 12th, 2018, hundreds of marketing and sales leaders descended on LinkedIn’s office in San Francisco for the event I ABM: Bringing Sales and Marketing Together. 10 Lessons Learned for Account-Based Success – Sangram Vajre , CMO & co-founder at Terminus. Rob Israch , CMO at Tipalti.

Account Based Marketing 22

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 22

6sense

AUGUST 3, 2016

Last week, 6sense VP of Product Amar Doshi hosted Business Online Director of Analytics Eric Ramos for a webinar, The 5 Priorities of the Data-Driven CMO , that reviewed this well known but not always well-explored topic.

CMO 48

CMO Enterprise Management Lead Ranking Work Management 48

SmartBug Media

SEPTEMBER 7, 2020

Marketo Performance Insights (MPI) dashboards track your entire funnel from lead acquisition to revenue—without much work from you. To get a sense of overall marketing performance, you can compare to past periods and view the trends for all channels over time. Each person needs an acquisition date.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Marketo Account Based Marketing 59

Terminus

FEBRUARY 22, 2018

On February 12th, 2018, hundreds of marketing and sales leaders descended on LinkedIn’s office in San Francisco for the event I ABM: Bringing Sales and Marketing Together. 10 Lessons Learned for Account-Based Success – Sangram Vajre , CMO & co-founder at Terminus. Rob Israch , CMO at Tipalti.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 20

Martech

OCTOBER 29, 2021

In the age of GDPR and CCPA, you might think privacy and consent would be occupying the attention of email marketers. Indeed they are, but there’s a good chance they’re also paying attention to the remarkable flurry of mergers and acquisitions in the space. Understanding buyer intent .

Top of Funnel 106

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 106

Strategic-IC

OCTOBER 12, 2021

Saas and Account-based Marketing have a lot in common. The SaaS market is growing at a rate of knots ( $123bn and counting). But with any growing market so comes growing competitors who are competing not only for market share, but also for your customers. To win new accounts ?. Let’s find out.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62