Zoominfo

MARCH 9, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into a craft. We live in the age of the great ABM platforms, so why is frustration with them so widespread? Sounds great, right?

Account Based Marketing 125

Account Based Marketing ABM Demand Generation Agencies Marketing Attribution 125

The Point

JANUARY 30, 2018

In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data. What distinguished the successes from the failures? Branding Doesn’t Matter.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

Only B2B

JULY 7, 2022

Building an ABM target account list (TAL) with all the data-qualified accounts that may become the ideal fit for your company in terms of company size, revenue, and technology usage, is a top-notch implementation of an ABM approach. Account-Based Marketing (ABM): How To Use It For Your Business.

Demand Generation 125

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 125

Only B2B

SEPTEMBER 4, 2024

Demand generation is no longer about casting a wide net; it’s about Precision, Personalization, and Leveraging Technology- to build genuine connections. So, get ready to embrace the trends that are not only shaping B2B demand generation but redefining it entirely. Key Trends Shaping B2B Demand Generation 1.

Demand Generation 71

Demand Generation Marketing AI Demand Account Based Marketing 71

The Point

JUNE 30, 2017

In the headlong rush to Account-Based Marketing , many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water. There’s only one problem: there really is no such thing as an “ABM Campaign.”. Instead, let’s call such programs “target account campaigns.”

Account Based Marketing 235

Account Based Marketing ABM Demand Generation Agencies Demand Generation 235

Marketing Insider Group

AUGUST 10, 2020

While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the Customer Experience (CX). Modern marketing demands that we thoroughly understand our audience and use targeting and segmentation for optimal demand generation. A: That was a fun case study.

Account Based Marketing 347

Account Based Marketing ABM Work Management Marketing Management 347

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. Built for Speed: Execute quicker with ZoomInfo’s fast onboarding and integrations with key ABM tools and platforms.

Zoominfo 147

Zoominfo Gartner Account Based Marketing ABM 147

The Point

SEPTEMBER 23, 2020

Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the success of those programs on similar, high-value criteria: namely, opportunities, revenue, and average deal size.

Account Based Marketing 284

Account Based Marketing ABM Lead Ranking Sales Qualified Leads 284

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. “It’s definitely a moving target in terms of what works today versus what worked six months ago.” One of the slides shown read: “Is GTM the new ABM?”

DemandBase 115

DemandBase Account Based Marketing ABM Paid Search Agency 115

The Point

JANUARY 19, 2021

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? B2B Demand Generation Predictions for 2021 Click To Tweet. – Ben, Creative Director. “I

Demand Generation Agencies 144

Demand Generation Agencies Demand Generation Demand Lead Ranking 144

The Point

MAY 28, 2020

The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. ABM was born of a time when (in hindsight) we marketers had it good. Certainly there are other business justifications for ABM. Absolutely.

Demand Generation Agencies 157

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 157

Only B2B

AUGUST 21, 2024

This phrase comes to mind when choosing between Account-Based Marketing (ABM) and Lead Generation. After all, focusing on either generating leads broadly or targeting high-value accounts sounds like a solid plan, right? Keep reading… But First Understand What’s Account-Based Marketing (ABM)?

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 71

Oktopost

AUGUST 1, 2024

However, there is a bright side: new technologies and tools enable businesses to take their lead generation game to the next level, improving customer acquisition and retention. By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis. What is B2B Lead Generation, Exactly?

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Top of Funnel 118

Inbox Insight

APRIL 8, 2025

Despite these changes, many organizations are still clinging to outdated tactics, focusing on lead generation rather than guiding prospects through a trust-building process. Marketing teams generated the leads and sales closed deals. Beyond acquisition: The shift to long-term engagement B2B marketing no longer ends at lead generation.

Top of Funnel 52

Top of Funnel Demand Generation Agencies Demand Generation Marketing Funnels 52

B2BMarketing.net

FEBRUARY 28, 2025

Emanuela Mafteiu, Senior Digital Marketing Manager, Ping Identity How many times have you heard the four dreaded words that hang over every demand generation team: Do more with less? If you arent constantly analysing what works and what doesnt, you risk losing key accounts to your competitors. Content syndication.

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Demand Generation Agencies Demand Generation Budget Programs Demand 64

Televerde

FEBRUARY 11, 2025

Demand generation has never been more critical. This article outlines 10 high-impact demand generation strategies businesses need to implement right now. Using AI, analytics, and automation helps businesses target the right audience and optimize demand generation efforts.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 52

Inbox Insight

FEBRUARY 5, 2025

Demand generation is as much about building trust as it is about driving pipeline. Whether youre looking to break through the noise, align with sales, or reimagine demand generation, Taras expertise will inspire you to think differently about your approach. Tara: Hi, thank you so much for having me. Excited to do this.

Demand Generation 52

Demand Generation Demand Creativity Generation 52

Zoominfo

NOVEMBER 1, 2024

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

KoMarketing Associates

NOVEMBER 17, 2021

Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area. Approximately 87% of respondents said they believe in ABM’s ability to convert more pipeline, and 86% believe in its ability to help close deals.

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Sales Qualified Leads 214

The Point

AUGUST 29, 2017

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. What is the general nature of the program? Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach.

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Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

Single Grain

JULY 8, 2021

On the face of it, lead generation is not a complex concept. But conventional lead-generation tactics can be quite time-consuming and, at times, impractical. That is why companies should focus on their demand generation process first. What Is a Demand Generation Strategy? Increase Brand Awareness.

High Quality Lead 145

High Quality Lead Demand Generation Agencies Demand Generation Sales Qualified Leads 145

The Point

JANUARY 27, 2022

When companies look to get started in Account-Based Marketing (ABM) , the first step is very often a pilot campaign. On paper, the logic makes sense: * pick a handful of key accounts * execute an ABM campaign against those accounts * measure results * determine whether ABM is “worth the investment” on a larger scale.

Account Based Marketing 201

Account Based Marketing ABM Campaigns Demand Generation Agencies 201

markempa

JUNE 4, 2019

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. I know there are a few definitions out there for Account Based Marketing, but we define it as a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts.

Account Based Marketing 287

Account Based Marketing Top of Funnel Sales Management Marketing Automation Services 287

KoMarketing Associates

NOVEMBER 17, 2022

Although some marketers have begun developing an account-based marketing (ABM) strategy, new research indicates that many are still in the early stages of leveraging ABM to drive results. About 34% are being held challenged by trying to achieve personalization at scale toward target accounts.

Account Based Marketing 227

Account Based Marketing ABM Advertising Agencies Advertising Benchmark 227

Inbox Insight

FEBRUARY 4, 2025

Todays B2B demand generation managers often find themselves under pressure to do more with less. Expanding reach and engagement Repurposing content allows businesses to effectively target diverse decision-makers within B2B accounts. In this context, a well-structured repurposing workflow can really make the difference.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Multi-Touch Attribution 52

Single Grain

APRIL 15, 2025

In B2B marketing, Account-Based Marketing (ABM) has emerged as a strategic approach focusing on targeting and converting specific high-value accounts. LinkedIn, with its professional user base and robust targeting capabilities, has become the premier platform for executing ABM strategies.

Account Based Marketing 52

Account Based Marketing Multi-Touch Attribution ABM Ideal Customer Profiles 52

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale. What if you could target each buyer in the group with a unique message? However, in large organizations, this isn’t realistic.

Demand 128

Demand Account Based Marketing Ideal Customer Profiles B2B 128

Inbox Insight

APRIL 28, 2023

Targeted Demand Generation may not be the first thing that comes to mind when you think of demand generation, yet this strategic approach combines the best of both demand generation and Account-Based Marketing (ABM) to drive customer interest and accelerate demand for products or services within B2B audiences.

Demand Generation Agencies 97

Demand Generation Agencies Demand Generation Account Based Marketing Ideal Customer Profiles 97

Inbox Insight

APRIL 14, 2023

Account selection is the most critical step in Account-Based Marketing (ABM) – yet 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. It’s therefore vital to apply a structured process to your TAL to get it right first time.

Demand Generation 98

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 98