Zoominfo

DECEMBER 6, 2024

Terminus ABM Platform Terminus ABM Platform leverages first-party data to create engaging digital experiences. Terminus integrates intent signals from Bombora, aiding account and contact discovery. The platform provides account and contact data with human curation. Learn More about Terminus ABM Platform 6.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Martech

JUNE 13, 2025

Most ABM programs run on static data and generic assumptions. Marketers spend countless hours crafting personalized campaigns based on firmographics, technographic, and third-party intent signals—the same data their competitors have access to. It doesn’t have to be that way. The problem is data quality and relevance.

Account Based Marketing 55

Account Based Marketing ABM Allocation Budget Programs 55

Single Grain

DECEMBER 12, 2024

That’s why account-based marketing (ABM) works. However, ABM still requires a strategy for engaging leads, personalizing content, and nurturing them down the sales funnel. Factors such as efficiency and marketing/sales alignment contribute to an effective ABM strategy. The tool you choose depends on your needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Sales Management ABM 52

Vision Edge Marketing

AUGUST 22, 2023

CONs : Lack of context : MQLs often lack sufficient context about the prospective customer’s intent, making it challenging to understand their specific needs and level of interest. How Do Buyer Intent Signals Lead to Better Conversion Rates? Gather data : The BI approach takes behavioral data to create.

Lead Ranking 246

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 246

Heinz Marketing

JUNE 5, 2025

How do we use the buyer’s journey to inform an ABM strategy? By aligning your ABM strategy to the buyer’s journey, you can deliver stage-specific messaging and experiences to different stakeholders within your target accounts. Pair that with CRM and ABM platform insights to assess the stage accurately.

Sales Cycle 67

Sales Cycle B2B Sales Top of Funnel Lead Ranking 67

KoMarketing Associates

SEPTEMBER 23, 2020

Consider this: “68% of ABM programs use automation,” according to Salesforce’s 6 th State of Marketing report. Depending on different data inputs and intent signals, marketing automation systems can achieve that long-sought ideal: the right message to the right person at the right time. contact data. behavioral data.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Single Grain

APRIL 17, 2025

In the world of Account-Based Marketing (ABM), the quality of your targeting directly determines the effectiveness of your campaigns. LinkedIn has emerged as the premier platform for ABM execution due to its professional focus and robust targeting capabilities.

Account Based Marketing 52

Account Based Marketing Segmentation ABM Marketing AI 52

Single Grain

APRIL 19, 2025

Account-based marketing (ABM) combines efficiency, consistency, and creativity. This guide is about enhancing your ABM workflow, and it includes our AI tool recommendations for integrating into your LinkedIn pipeline. Thats because ABM is very complex. Unfortunately, marketers also struggle to achieve a satisfying ROI.

Account Based Marketing 52

Account Based Marketing ABM Linkedin Multi-Touch Attribution 52

Only B2B

SEPTEMBER 25, 2024

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Account-based marketing (ABM) and data-driven marketing are on the rise. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge. What do these tools exactly do?

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

Zoominfo

APRIL 17, 2025

Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations. Seamless.AI

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Zoominfo

NOVEMBER 6, 2023

When we decided to launch our ABM platform just under two years ago, we heard that buyers were frequently frustrated with existing ABM offerings, feeling they over-promised and under-delivered. It also limited the scalability of ABM efforts. What’s the difference?

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

DemandBase

MAY 26, 2020

ABM for Sales, because it takes two wings to fly. For our first post, we want to set the stage of what Account-Based Marketing (ABM) looks like for sales teams. ABM also promises to free prospects from the torrents of unwanted emails and still allow you to close more deals with in-market accounts.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Martech

JUNE 3, 2022

. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said. ” Here are three ways an ABM strategy can help improve sales and marketing velocity. Find out why and explore the ABM platforms making it possible in the latest edition of this MarTech Intelligence Report.

Account Based Marketing 122

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 122

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Whether you’re new to ABM or want to give your existing strategy an edge, evaluating the strength of your tech stack is essential. When it comes to ABM strategies , that’s a common question.

Sales Management 130

Sales Management Account Based Marketing ABM Ideal Customer Profiles 130

Metadata

JUNE 3, 2025

Account-based marketing (ABM) has changed the way B2B companies engage with high-value accounts. Unlike traditional demand generation strategies, ABM requires a hyper-targeted approach, where success is measured by meaningful interactions rather than broad lead generation metrics. But how do you know if your ABM strategy is working?

Account Based Marketing 40

Account Based Marketing ABM Multi-Touch Attribution Campaigns 40

SalesIntel

MAY 8, 2025

ABM isnt about casting a wide net; its about precision. This blog explores why keeping your ABM data fresh is non-negotiable and how automated enrichment ensures your Ideal Customer Profile (ICP) stays razor-sharp, actionable, and relevant. Consider this: 30% of B2B contact data becomes outdated every year. Why does this happen?

Ideal Customer Profiles 40

Ideal Customer Profiles ABM Account Based Marketing Automation 40

Modern B2B

MAY 5, 2025

Why Custom Engagement Minutes Matter The traditional approach of manually reviewing an account’s activities across different marketing programs is not just tediousit’s inefficient and often misses crucial signals. Contact us to learn more about our approach.

DemandBase 52

DemandBase Marketing Analytics Tools Intent Signal Classified Ads 52

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Paired with intent data, ABM is a force to be reckoned with. Personalize your outreach Personalization lies at the heart of ABM.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Engagio

DECEMBER 28, 2020

We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021? So, without further ado, here’s the best advice for your ABM in 2021 …. Maneeza Aminy. Maneeza Aminy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

FunnelEnvy

APRIL 14, 2025

Common challenges include misaligned targeting, ineffective content, and a lack of clear intent signals from prospects. Paid traffic might generate high volume but could be missing the right intent signals. Combining ABM with intent-based targeting further enhances TOFU efficiency.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 69

Zoominfo

AUGUST 30, 2023

What Are the Different Types of Intent Data? There are three different types of intent data: First-party intent data is used for account tracking features, such as WebSights and FormComplete. Contacts may come to your website and complete a form or check out high-ranking pages, such as the pricing page.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

DemandBase

AUGUST 18, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. ABM like a boss! The rapid success of ABM is clearly driving demand for increased investment. What kind of budget does ABM require?

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

Single Grain

APRIL 10, 2025

When implementing account-based marketing (ABM), you may hear the same advice, such as aligning your sales and marketing teams and creating hyper-personalized content. Understanding effective account-based targeting is still best to build your ABM lists and pinpoint key decision-makers. Fortunately, LinkedIn makes this easy.

Ideal Customer Profiles 52

Ideal Customer Profiles Demand Generation Marketing Automation Services Linkedin 52

Exo B2B

MARCH 4, 2025

Today, companies that make intelligent use of intent data can transform these signals into concrete opportunities and optimise their customer acquisition. Why should B2B buyers be interested in intent data? According to a study by Forrester, 68% of B2B buyers carry out online research before even contacting a supplier.

Intent Data 52

Intent Data Lead Ranking Intent Lead Scoring 52

Bluetext

JUNE 13, 2025

As privacy regulations tighten, precision targeting becomes harder—here’s how to execute effective ABM without crossing data compliance lines. The New Landscape of ABM and Data Privacy Account-Based Marketing (ABM) has become a go-to strategy for B2B marketers aiming to deliver personalized, precise campaigns tailored to key accounts.

Account Based Marketing 26

Account Based Marketing Privacy ABM Work Management 26

Lusha

JANUARY 17, 2023

Intent signals for salespeople are like headlights for a car. Contact sales Signup field for the lusha app - please enter your work email Start for free Signup field for the lusha app - please enter your work email Start for free What Are Intent Signals? Is intent-based targeting really necessary?

Intent Signal 52

Intent Signal Intent Ideal Customer Profiles Lead Ranking 52

Valasys

MARCH 21, 2025

Intent Data Integration tracks over 1 billion monthly intent signals across 16,000+ topics ensuring leads are approached at the right time. Sales teams can prioritize high-intent leads, increasing conversion rates while marketing refines lead nurturing strategies.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Lead Ranking Lead Scoring 52

Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. ABM is a Mindset, Not an Isolated Tactic.

Demand Generation 100

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 100

DiscoverOrg

NOVEMBER 6, 2017

From Peter K Herbert, VP of Marketing at Terminus , an Atlanta-based company helping sales and marketing teams execute ABM campaigns, comes this guest post, a simple, three-part model to operationalize ABM: Fit + Intent + Engagement. Fit, intent, and engagement. ABM Success Is the Path to Efficient Growth.

Account Based Marketing 149

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 149

Single Grain

MAY 5, 2025

Intent Signal Analysis : Leveraging third-party data to identify accounts actively researching solutions in your category. Multi-Channel Orchestration Utilizing a multi-channel approach in ABM strategies leads to a remarkable 97% higher ROI than single-channel efforts, according to TechFunnel research.

Advertising Agencies 52

Advertising Agencies Demand Generation Ideal Customer Profiles Advertisements 52

Martech

OCTOBER 28, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. Understanding buyer intent.

Top of Funnel 122

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 122

Metadata

JUNE 3, 2025

For B2B marketers, dynamic ad targeting offers several compelling advantages: Enhanced targeting precision : By analyzing company information, technographic data, and buyer intent signals , you can precisely target decision-makers within organizations that match your ideal customer profile (ICP).

Marketing Attribution 52

Marketing Attribution Cost per Acquisition Paid Search Agency Ideal Customer Profiles 52

Engagio

JULY 31, 2017

On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Madison Logic

JULY 11, 2024

Effective ABM requires a data-led understanding of the accounts ready to engage, the buying committee personas making those decisions, and the content that will accelerate them through the buyer’s journey faster,” said Keith Turco, CEO of Madison Logic. ” – Courtney P., ” – Judit S., ” – Jakob J., ” – Judit S.,

Enterprise Management 52

Enterprise Management Work Management Peer-to-peer Account Based Marketing 52

Adobe Experience Cloud Blog

JULY 13, 2017

In our latest product release , Marketo Web Personalization took this to the next level with increased campaign triggering and display options that respond to the visitor based on new intent signals, like scrolling, or exit, and appear in new ways like animating in and out, all at the marketer’s fingertips.

Marketing AI 134

Marketing AI Work Management Marketing Management Trends 134

Orange Owl Blog

APRIL 5, 2025

AI in B2B GTM strategies also automates repetitive tasks such as prospect research, data enrichment, and intent signal tracking, drastically reducing go-to-market timelines. Whether its automating email outreach or analyzing intent signals, SMBs can harness AI without needing a full-fledged data science team.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing AI Ideal Customer Profiles Top of Funnel 52

MKT1

FEBRUARY 27, 2025

ABX & ABM are loaded terms and can lead you to ignore brand building and inbound as viable strategies. Account-driven GTM starts by proactively mapping your TAM & ICPs, followed by determining the best GTM strategy for each account tier, and using intent signals, engagement data, and firmographics to run more effective campaigns.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Sales Management Intent Signal 52