Hubspot

MARCH 26, 2019

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. In fact, only nine percent of U.S.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Convert

NOVEMBER 2, 2022

One way to do this is through A/B testing of visuals. This format is becoming increasingly popular, especially among younger audiences such as GenZ and Millennials ( 84% of them consume short-form videos ), as it is more immersive and interactive than traditional horizontal videos such as YouTube or Vimeo embeds.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Convert

MAY 31, 2022

When you look at your creative product positioning through the lens of something as rigorous and tangible as A/B testing, you can demystify creative product positioning and no longer wonder if your audience is “buying” what you’re selling. Say “hello” to the experts who’ve made this guide possible. Rishi Rawat. Eden Bidani. Lorenzo Carerri.

Product 52

Product Best Practices Work Management Paid Search Agency 52

KoMarketing Associates

MAY 25, 2022

Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet. In fact, a survey by Drift found that 53% of marketing leaders report generating a pipeline is their top marketing priority. Choose a Campaign Objective .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Oktopost

OCTOBER 9, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Stay until the end to learn her formula for A/B testing social copy and her best growth hacks for authentically growing a brand page on LinkedIn. Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Learn more at sarahnoelblock.com.

Bandwidth 131

Bandwidth Budget Programs Paid Search Agency Advertising Agencies 131

Oktopost

FEBRUARY 20, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ. When she’s not behind the post (pun intended), she’s spending time with her husband and two dogs, Jade and Cardi B.

Social Media 69

Social Media Youtube B2B Training 69

QuanticMind

AUGUST 30, 2023

Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. got rid of all advertising and tracking cookies last July. We took a slightly different approach. We’ve been thinking about it since 2022.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Top Rank Marketing

JUNE 30, 2023

MarketingCharts U.S. Ad Index Expands For First Time In 11 Months In May 60 percent of overall U.S. media spending came from the digital sector during May, 2023 — up from 56 percent a year earlier, as the overall ad spending level increased for the first time in 11 months, according to recent ad index data. billion in 2023 — up from $251.7

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Marketing Insider Group

AUGUST 11, 2023

YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience. In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

JUNE 23, 2021

B usinesses are adding video production to their marketing strategy at an ever-increasing rate. When you are looking for specific information on a new topic, you can always do some reading. However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. Quick Takeaways.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Optinmonster

APRIL 4, 2024

Testing Capabilities : Your email service should offer easy A/B testing for subject lines. However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000. Mailchimp’s pricing is based on your total number of contacts, your number of monthly email sends, and the features you need.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

SmartBrief - Marketing

MARCH 17, 2024

Rather than merely serving as messengers, brands will increasingly rely on influencers to engage their audiences, such as soliciting feedback on features, conducting A/B tests and exploring imaginative “if you could have this” scenarios.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Vidyard

SEPTEMBER 22, 2014

With more than 1 billion unique visitors each month , it’s no wonder YouTube is one of the top video distribution sites, but with all that traffic going directly to YouTube how can your B2B company use your channel and draw valuable prospects back to your website?

Youtube 51

Youtube Advertising Channels Optimization Marketing Websites 51

Buffer

FEBRUARY 20, 2023

I’m sit, looking at my Buffer queue, scratching my head at what I should schedule across my social media profiles. Inspiration can be hard to come by. But recently, I’ve discovered a solution. Buffer’s AI Assistant. 0:00 / 1× Buffer's AI Assistant Here’s the catch though. What makes a good AI prompt?

Social Media 104

Social Media Youtube Features Linkedin 104

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others.

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

Outgrow

JUNE 25, 2020

Is Affiliate Marketing Dead? Here’s The Truth You Need to Know. Affiliate marketing began in 1989 and has been steadily gaining steam ever since. Today, it is a widespread revenue sharing trend that has opened up various channels through blogs, forums, social media websites, and big associate programs like Amazon Associate. billion in 2017).

Amazon 98

Amazon Youtube Paid Search Agency Lead Scoring 98

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

QuanticMind

AUGUST 24, 2023

Here’s what to read from the week of 8/18/23 - 8/24/23 to stay ahead of the curve: CTV ad spend hits record-breaking $1 billion in June [:02] A new report detailing ad spend across streaming platforms like Max, Roku, and YouTube says that June was a record-setting month for CTV advertising. Surprising?

Paid Search Agency 52

Paid Search Agency Marketing AI Advertising Agencies Spending 52

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. A significant reason is that improving CRO creates a beneficial ripple effect. It can lower customer acquisition costs by getting more ROI from existing visitors and users. Improving your conversion rate is a moving target. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Exo B2B

NOVEMBER 28, 2023

That’s why Mark Schaefer recently published a blog post on this “obvious” fact that should be part of the B-A-BA of B2B content marketing. Schaefer continues: «But what about a blog post, YouTube video or podcast episode? A social network like LinkedIn isn’t a content platform. Go ahead and try it.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

PureB2B

JUNE 20, 2022

A/B test key campaigns. A/B testing has several benefits for lead generation. If you don’t conduct A/B testing with your lead generation campaigns, it’s still possible to find success, but you’re less likely to replicate it. Most things can be A/B tested. A systematic approach is key.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Convert

FEBRUARY 10, 2022

You can ask friends and family as well as perform A/B testing. Using the A/B testing methodology , you can create two or more product page designs. Take your pricing strategy to the next level by A/B testing your prices to see what works best for your business. One of the most important areas to focus on is your product pages.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Biznology

OCTOBER 11, 2016

What this means is that I can go so far down the long tail that I can find absolutely perfect matches for just about any client’s products and services. I’m talking upwards to three-, four-, five-thousand influencers at a time. Digital Marketing Strategy and The Rise of The Micro-Influencer. Learning to Eat Allergy-Free via Facebook.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

ConvertKit

JANUARY 27, 2021

Have you ever set up a lemonade stand at the end of a cul-de-sac? It’s really demoralizing. You unfold the table under the early-Summer sun, carefully set your pitcher just so, and tape up your poster board sign with your best attempt at bubble letters. Then, you wait. And nobody comes. The same is true for your landing page.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Blue Flame Thinking

FEBRUARY 21, 2023

Throughout your video, cutting to B-roll, including multiple speakers, closeups, captioning, and other techniques can maintain interest and tell a more compelling story. Throughout your video, cutting to B-roll, including multiple speakers, closeups, captioning, and other techniques can maintain interest and tell a more compelling story.

Social Media 97

Social Media Video Marketing Media Verticals 97

SocialPilot

JANUARY 10, 2024

YouTube has become an unparalleled platform for businesses and creators to connect with a massive audience, paving the way for immense growth and success. With over 2 billion monthly active users , YouTube offers an ocean of opportunities to captivate viewers, build brand awareness, and drive engagement. Let’s dive in!

Youtube 93

Youtube Video Marketing Best Practices Case Studies 93

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. The business still barred the market turmoil caused by the COVID-19. Also, companies have realized the importance of market research for the business. Covid caused many professionals and firms to adapt to hybrid and work from home models. Then, look no further.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. And incorporating elements of controversy or curiosity can be effective.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

ConvertKit

MAY 3, 2021

Use A/B testing and don’t let salesmanship ruin your voice. [48:10] Deliverability Defined 208: Bypass the YouTube algorithm with email marketing with Ben Schoeffler. So much of deliverability is fixing issues after you realize there’s a problem. But what about solving problems before they become a problem? Pullquote. (08:13)

Deliverability 112

Deliverability CAN-SPAM Newsletter Youtube 112

SmartBug Media

JULY 11, 2023

It's where a visitor "lands" after clicking on a link in an email or ads from Google, YouTube, Facebook, Instagram, or elsewhere on the web. Second, never underestimate the power of A/B testing. In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. Its primary purpose? The other half?

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Click Rate 75

Buffer

SEPTEMBER 6, 2022

In 2018, YouTuber Elle Mills posted a video detailing how burnout had impacted her ability to share content with her millions of YouTube subscribers. Since then, it’s become common to see videos, tweets, and posts announcing a break due to burnout. In this article, we hope to provide an answer to that question.

Creativity 120

Creativity Youtube Newsletter Comparison 120

Excelsior Research

AUGUST 30, 2022

PewDiePie is the most famous youtuber over the world. YouTube has become his full-time income after the hardworking years of entertaining the audience online. Now days, uploading content, with the help of YouTube, Facebook, TikTok, Instagram can help you earn a good fortune. What is creator economy? Conclusion.

Fulfillment 52

Fulfillment Internet Marketing Youtube Customer Satisfaction 52

ConvertKit

JULY 9, 2021

YouTube and Twitch tips and ad revenue. Once you get 1,000 YouTube subscribers and 400 watch hours, you can start to monetize your channel. When touring came to a sudden halt in 2020, musicians found themselves in a bind. So, with live performances off the table, how can bands make money from music? Image via DistroKid.

Merchandising 106

Merchandising Youtube Paid Search Agency Cable 106

Valasys

APRIL 16, 2024

The file size is not too large and since the quality remains intact, it is ideal to be used on most online platforms including YouTube and Netflix. As the world around us is evolving rapidly, video streaming and creation has become a very important earning source for many individuals.

Video Marketing 40

Video Marketing Conversion Tools Tips 40

FunnelEnvy

MARCH 21, 2022

Platforms like Facebook, Instagram, and YouTube are considered supremely valuable by corporate marketers looking to quickly get in front of the right people – even if they haven’t addressed that audience previously. For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76