A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes

Modern Marketing

Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. The first set of pitfalls revolves around what marketers decide to A/B test. Have a clear hypothesis.

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How to Design Landing Pages that Convert

Single Grain

But there is a process that includes several different elements that can take your landing pages to the next level. Get A Free Consultation. What Is a Landing Page? A landing page can be defined as a standalone web page created specifically for a marketing campaign.

Using email effectively in your content marketing

Biznology

That’s not a bad thing. Spam is a bad thing. Irrelevant content is a bad thing. Which is why email deserves a little more respect from marketers. Timeliness and a sense of urgency will improve open rates. More on A/B testing below.).

How to Design Experiments for Your Website in 5 Easy Steps

Hubspot

Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. From this data, we know that Example Enterprise is getting a decent amount of website traffic.

13 Case Studies That Prove the Power of Word Choice

Hubspot

Sometimes the tiniest change in word choice can have a major impact on your conversion rates. While the difference between a checkout button that reads “Add to Cart” rather than “+Cart” might seem insignificant, it can significantly alter your website's performance.

5 Powerful Tips to Create an Amazing Call to Action

Act-On

Marketers know they need a powerful call to action to make this happen. And in most cases, these changes aren’t the big stuff; they mean swapping out a few words, changing the color or simply rearranging placement. Here are a few powerful strategies to start using now.

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‘Tis the Season for Holiday Planning (Now!)

Modern Marketing

It’s beginning to look a lot like … September. ??. Instead of writing an article with vague ideas that only add to your growing to-do list, we decided to give four specific tactics you can execute NOW to better position your programs for a successful holiday season and Q4.

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How to Create CTAs that Actually Cause Action

Single Grain

Without a powerful CTA, your marketing materials are nothing more than interesting reads rather than the action-causing, sales-driving materials you need them to be. Consider these numbers : Emails that contain a powerful, single call to action get 371% more clicks than those without.

Calls to Action: How to Motivate Your Audience

B2B PR Sense

Many factors affect whether a reader passes this threshold. Sure, you can whip up a CTA in a few seconds with a little text and a brightly colored button shape. Bottom line: Without a CTA, your readers will always just be readers, unable to take the next step.

4 Tips for Using Emotion to Write Copy that Resonates

ScribbleLive

And when used correctly, they can make all the difference in connecting with your audience on a level that goes beyond superficialities. Which ones left a lasting impression? Beyond annoying jingles or corny jokes, which ones struck a chord, or made you smile?

When Good Enough Shouldn’t Be: Optimizing Automated Emails

Modern Marketing

Email marketing is so effective and has such a high return on investment that brands often settle for good enough when they could be achieving much higher returns. When’s the last time you took a serious look at the performance of your automated emails? Make it a series.

How to Write Subject Lines That Convert

Sharpspring

People today receive way more emails than they would want to read in a day. No matter how great your email content is, there’s no way it can drive conversions without a powerful subject line in front of it. All this tells subscribers is that they’re not communicating with a real person.

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

NuSpark

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. This is the reason for A/B testing. A certain level of anxiety is an intrinsic part of almost any sales transaction.

8 ways to create effective HTML5 Black Friday banner ads

Bannerflow

Black Friday was once an exclusively American shopping day, it has since evolved into a huge global event. You’d be surprised at the difference a simple change of creative and message can make to your return on investment. In-banner video can be used in a variety of ways.

All I Want in 2019 Is an Integration

Modern Marketing

A myriad of posts appear on LinkedIn, blogs, and in respected business publications, all spreading the corporate gospel, advocating the need to throw out the old and embrace the new. A new year, a new hype, as the dictum goes. What makes a good integration then?

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Does Offering a Free iPad Increase Webinar Registration?

The Point

It’s a measure of just how saturated the Webinar landscape has become when most every email invitation includes a drawing for a free iPad or Kindle Fire or whatever else is the “gadget du jour.” To download a free copy, click here.].

5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy.

RE: Misleading Subject Lines

Litmus

With subject lines playing such a crucial role for the success of each email, it’s no surprise that email marketers put significant time and effort into crafting the perfect subject line. 79% of marketers say they regularly A/B test their subject lines. .

70+ Phrases to Drastically Improve Conversion Rates

Zoominfo

Seasoned marketers and copywriters know that a single word can drastically improve conversion rates. To get things going, let’s first review the five most persuasive words in the English language – a handy list compiled by marketing strategist Gregory Ciotti.

When Good Enough Shouldn’t Be: The Best Time to Send Emails

Modern Marketing

This question has been one of the most asked in the email marketing industry for well over a decade. And the urgency to answer this question correctly has only grown. That’s because we live in a time-strapped world where we only want things when we want them.

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6 Tips for Writing an Effective B2B Lead Building Email

PureB2B

Be sure to send targeted emails that set the stage by describing a few compelling pain points likely felt by your readers. Lastly, end with a clear call to action that describes how your company can help solve their problem. Don’t be a robot. Create urgency.

The 11 Best Abandoned Cart Emails To Win Back Customers

Hubspot

It was a Saturday night, around 11 PM, and I was innocently scrolling on Amazon to look for a gift for my best friend’s birthday. An abandoned cart email is an email sent to customers who almost made a purchase to encourage them to complete their transaction.

6 Tips for Writing an Effective B2B Lead Building Email

PureB2B

Be sure to send targeted emails that set the stage by describing a few compelling pain points likely felt by your readers. Lastly, end with a clear call to action that describes how your company can help solve their problem. Don’t be a robot. Create urgency.

The True Detective Approach to Content Marketing

KoMarketing Associates

Matthew McConaughey), one of two homicide detectives tasked with investigating a series of murders along the Louisiana Gulf Coast over a period of 17 years. Take the following: “ Someone once told me time is a flat circle.

4 Must Haves For Developing a Mobile Marketing Strategy

Modern Marketing

Over the past few years we’ve seen a major shift in mobile. In 2014, there were more than 2 billion smart phones and nearly 51% of subscribers were opening emails on a mobile device, according to research from Litmus. This rush is creating more urgency for marketers to be systematic about their mobile strategy. Forrester Research describes the intersection between mobile and the physical world a top priority.

How to Design Lead Generation Forms for More Conversions

Sharpspring

Lead generation forms are a valuable marketing tool. Nurturing leads into customers through email is a lot easier than trying to impress them on your site in one shot. Choosing what information to collect from your lead generation form is a challenge. Always A/B Test.

5 Email Nurturing Tips That Will Improve Your Open Rates

Hatchbuck

When it comes to email marketing, it’s easy to get a little complacent. But when your email marketing isn’t optimized, your open rates can take a nosedive. Let’s improve your open rates with a few simple ideas you can implement immediately. Though it’s easy to assume that the more eyes on a message, the better, you can frustrate and alienate your potential customers by sending them messages that they have no interest in. Email is a personal thing.

4 Must Haves For Developing a Mobile Marketing Strategy

Modern Marketing

Over the past few years we’ve seen a major shift in mobile. In 2014, there were more than 2 billion smart phones and nearly 51% of subscribers were opening emails on a mobile device, according to research from Litmus. This rush is creating more urgency for marketers to be systematic about their mobile strategy. Forrester Research describes the intersection between mobile and the physical world a top priority.

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11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. And perhaps most importantly, they’ve instituted a “Relevance Score” program that seeks to measure the overall quality of each ad that they serve to their users. Get A Free Consultation.

What is a Good Landing Page Conversion Rate?

ConvertKit

It’s not enough to simply create a landing page. The key to increasing your landing page conversion rates is to start from a strategic foundation as you create each element. If you define a 50% landing page conversion rate as success… you might be waiting a while to get there.

8 Tips to Create an Effective Email Subject Line

Salesfusion

There are a lot of factors at play when it comes to email marketing success, and subject lines are definitely up there in importance. At a time when social media seems to be taking over communications, does email even matter anymore? The answer is a resounding yes.

5 Key Elements of a High Converting Facebook Post

Hootsuite

If your goal is to increase website traffic, a Facebook post with a high like count—while nice—isn’t necessarily helping. Basically, whenever you want someone to take a specific action after seeing your Facebook post. 5 key elements of a high converting Facebook post.

How to Design an Irresistible CTA

PureB2B

When a visitor reaches your landing page, you’re pretty much asking them to complete some sort of action, usually filling out a form in order to access a content offer or purchase a product. You can even go a step further by doing an A/B test to find out what works.

Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

But if you’re in ecommerce, that’s a different story. In 2018, for example, US consumers spent a whopping $7.9 And there are other important reasons you should start prepping… Sure, that’s a lot of cheese on the table. That’s a mistake.

How to Get More Results Out of Your Marketing Funnel

Unbound B2B

The marketing funnel is a map of the customer journey that is typically organized in a set of stages that the marketer uses to measure how effective their efforts are at directing new leads into the funnel and how efficiently those leads convert through each step. Introduction.

How to Generate More Leads from Your B2B Blog

Schubert B2B

Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Here are a few tips to help you optimize your blog for lead generation. In fact, 74% of subscribers expect a welcome email when they subscribe.

7 Ways to Get Creative with Email Subject Lines

PureB2B

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Did you know that a third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line? More than half of emails are opened on a mobile device, so it’s important to consider your target audience and what device they commonly use to open their emails. Create a Sense of Urgency.