A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes

Modern Marketing

Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. The first set of pitfalls revolves around what marketers decide to A/B test. Have a clear hypothesis.

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How to Create High Converting Landing Pages

Sharpspring

Great content, solid organic promotion, paid search, and social strategy are the keys to a successful inbound marketing campaign. But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page?

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How to Design Landing Pages that Convert

Single Grain

But there is a process that includes several different elements that can take your landing pages to the next level. Get A Free Consultation. What Is a Landing Page? A landing page can be defined as a standalone web page created specifically for a marketing campaign.

How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

According to a survey by Havas , “people wouldn't care if 74% of the brands they use every day just disappeared.” Today's shoppers place a lot more value on customer experience than ever before. They then move on to converting a new customer. Get A Free Consultation.

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15 Fast and Easy Ways to Improve Your Site’s Conversion Rate

Single Grain

The conversion rate is the percentage of people who land on your website and take the action you want them to take (fill out a form, download an e-book, make a purchase). Get A Free Consultation. For example, if you are running an ad that promotes a 25% off sale, that exact sale with that exact language should also be on the landing page to which you are sending potential customers. So it’s not a surprise when you get to the landing page. What is a trust badge

How to Design Experiments for Your Website in 5 Easy Steps

Hubspot

Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. From this data, we know that Example Enterprise is getting a decent amount of website traffic.

Using email effectively in your content marketing

Biznology

That’s not a bad thing. Spam is a bad thing. Irrelevant content is a bad thing. Which is why email deserves a little more respect from marketers. Timeliness and a sense of urgency will improve open rates. More on A/B testing below.).

5 Powerful Tips to Create an Amazing Call to Action

Act-On

Marketers know they need a powerful call to action to make this happen. And in most cases, these changes aren’t the big stuff; they mean swapping out a few words, changing the color or simply rearranging placement. Here are a few powerful strategies to start using now.

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5 Powerful Tips to Create an Amazing Call to Action

Act-On

Marketers know they need a powerful call to action to make this happen. And in most cases, these changes aren’t the big stuff; they mean swapping out a few words, changing the color or simply rearranging placement. Here are a few powerful strategies to start using now.

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What Do Email Marketers Need to Know About Subject Line Optimization?

Modern Marketing

If no one opens your message, no one will click on your call to action, read your content, or engage with your brand in a meaningful way. First impressions count for a lot. Make a bad entrance, and you may not get another chance.

‘Tis the Season for Holiday Planning (Now!)

Modern Marketing

It’s beginning to look a lot like … September. ??. Instead of writing an article with vague ideas that only add to your growing to-do list, we decided to give four specific tactics you can execute NOW to better position your programs for a successful holiday season and Q4.

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Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. As a smart marketer, you should be taking drawing insights out of that data and taking actions. The next step is guided with a clear call to action.

Calls to Action: How to Motivate Your Audience

B2B PR Sense

Many factors affect whether a reader passes this threshold. Sure, you can whip up a CTA in a few seconds with a little text and a brightly colored button shape. Bottom line: Without a CTA, your readers will always just be readers, unable to take the next step.

How to Create CTAs that Actually Cause Action

Single Grain

Without a powerful CTA, your marketing materials are nothing more than interesting reads rather than the action-causing, sales-driving materials you need them to be. Consider these numbers : Emails that contain a powerful, single call to action get 371% more clicks than those without.

2020 Tips: Creating a More Engaging Call to Action

Sharpspring

When thinking about how to write a call to action, consider the following. Have you ever seen a sign spinner? You know, those people on the side of the road or in a parking lot, holding up a big flashy sign and spinning it around, all day long? What Is a CTA in Marketing?

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

NuSpark

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. This is the reason for A/B testing. A certain level of anxiety is an intrinsic part of almost any sales transaction.

4 Tips for Using Emotion to Write Copy that Resonates

RockContent

And when used correctly, they can make all the difference in connecting with your audience on a level that goes beyond superficialities. Which ones left a lasting impression? Beyond annoying jingles or corny jokes, which ones struck a chord, or made you smile?

Does Offering a Free iPad Increase Webinar Registration?

The Point

It’s a measure of just how saturated the Webinar landscape has become when most every email invitation includes a drawing for a free iPad or Kindle Fire or whatever else is the “gadget du jour.” To download a free copy, click here.].

How to Write Subject Lines That Convert

Sharpspring

People today receive way more emails than they would want to read in a day. No matter how great your email content is, there’s no way it can drive conversions without a powerful subject line in front of it. All this tells subscribers is that they’re not communicating with a real person.

When Good Enough Shouldn’t Be: Optimizing Automated Emails

Modern Marketing

Email marketing is so effective and has such a high return on investment that brands often settle for good enough when they could be achieving much higher returns. When’s the last time you took a serious look at the performance of your automated emails? Make it a series.

All I Want in 2019 Is an Integration

Modern Marketing

A myriad of posts appear on LinkedIn, blogs, and in respected business publications, all spreading the corporate gospel, advocating the need to throw out the old and embrace the new. A new year, a new hype, as the dictum goes. What makes a good integration then?

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy.

6 Tips for Writing an Effective B2B Lead Building Email

PureB2B

Be sure to send targeted emails that set the stage by describing a few compelling pain points likely felt by your readers. Lastly, end with a clear call to action that describes how your company can help solve their problem. Don’t be a robot. Create urgency.

8 ways to create effective HTML5 Black Friday banner ads

Bannerflow

Black Friday was once an exclusively American shopping day, it has since evolved into a huge global event. You’d be surprised at the difference a simple change of creative and message can make to your return on investment. In-banner video can be used in a variety of ways.

6 Advertising Tips to Draw Customers In

Hubspot

This ad successfully combines humor and relatable language to compel me to subscribe — additionally, it solved a "problem" (learning how to cook pasta) I didn't know I had. Oftentimes, marketers assume a good ad can only be made with a big budget.

How to Add Email Countdown Timers to Make More Sales Right Now!

Optinmonster

Because that small bit of anticipation can boost sales in a big way. Visually showing your audience that an offer is only available for a limited time or that a new product is close to launching is an excellent way to engage them. What Is a Countdown Timer Campaign?

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The True Detective Approach to Content Marketing

KoMarketing Associates

Matthew McConaughey), one of two homicide detectives tasked with investigating a series of murders along the Louisiana Gulf Coast over a period of 17 years. Take the following: “ Someone once told me time is a flat circle.

6 Tips for Writing an Effective B2B Lead Building Email

PureB2B

Be sure to send targeted emails that set the stage by describing a few compelling pain points likely felt by your readers. Lastly, end with a clear call to action that describes how your company can help solve their problem. Don’t be a robot. Create urgency.

4 Must Haves For Developing a Mobile Marketing Strategy

Modern Marketing

Over the past few years we’ve seen a major shift in mobile. In 2014, there were more than 2 billion smart phones and nearly 51% of subscribers were opening emails on a mobile device, according to research from Litmus. This rush is creating more urgency for marketers to be systematic about their mobile strategy. Forrester Research describes the intersection between mobile and the physical world a top priority.

How to Crush Your Next Product Launch: The Ultimate Guide

Optinmonster

That new product idea hits you like a ton of bricks. Your audience research shows a strong market need, and the factories are in full-force production mode. But even now, you’re still at Point A. What you want to know is, how do you get to Point B?

Three ways to use predictive analytics to grow your business

ClickZ

Enterprises primed for growth in today’s hyper-competitive marketplace are using predictive analytics to gain a deep understanding of the customer base to maximize revenue, efficacy of marketing budgets, and, of course, profits. Chasing a lead that is not likely to convert can be expensive. It uses an algorithm to score leads based on known interest, authority to buy, need, urgency, and available funds.

How to Design Lead Generation Forms for More Conversions

Sharpspring

Lead generation forms are a valuable marketing tool. Nurturing leads into customers through email is a lot easier than trying to impress them on your site in one shot. Choosing what information to collect from your lead generation form is a challenge. Always A/B Test.

When Good Enough Shouldn’t Be: The Best Time to Send Emails

Modern Marketing

This question has been one of the most asked in the email marketing industry for well over a decade. And the urgency to answer this question correctly has only grown. That’s because we live in a time-strapped world where we only want things when we want them.

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4 Must Haves For Developing a Mobile Marketing Strategy

Modern Marketing

Over the past few years we’ve seen a major shift in mobile. In 2014, there were more than 2 billion smart phones and nearly 51% of subscribers were opening emails on a mobile device, according to research from Litmus. This rush is creating more urgency for marketers to be systematic about their mobile strategy. Forrester Research describes the intersection between mobile and the physical world a top priority.

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RE: Misleading Subject Lines

Litmus

With subject lines playing such a crucial role for the success of each email, it’s no surprise that email marketers put significant time and effort into crafting the perfect subject line. 79% of marketers say they regularly A/B test their subject lines. .

8 Tips to Create an Effective Email Subject Line

Salesfusion

There are a lot of factors at play when it comes to email marketing success, and subject lines are definitely up there in importance. At a time when social media seems to be taking over communications, does email even matter anymore? The answer is a resounding yes.

How to Design an Irresistible CTA

PureB2B

When a visitor reaches your landing page, you’re pretty much asking them to complete some sort of action, usually filling out a form in order to access a content offer or purchase a product. You can even go a step further by doing an A/B test to find out what works.