What Is A/B SEO Testing?

Single Grain

A/B SEO testing. In this guide, we’ll explain why A/B testing is important, the SEO elements you can split test, and a handful of companies who’ve run controlled experiments that resulted in increased search traffic. Get A Free Consultation.

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How do you know how long to A/B test your website changes?

Biznology

Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come back with the disheartening results: Not enough repetitions to know the right answer. So, you run an A/B test.

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A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation

The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. Since today marks the first day of Summit activities I’ll be giving you a behind the scenes look at Test No. Test Design: A/B split test.

13 Email A/B Testing Mistakes that Limit Your Success

Litmus

Email A/B testing was a recurring topic at all three Litmus Live events last year, as well as this year. A/B testing can help you uncover high-impact changes in your subject lines, email design, landing pages, and more. Ecommerce brands that A/B test.

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A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes

Modern Marketing

Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. The first set of pitfalls revolves around what marketers decide to A/B test. Have a clear hypothesis.

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5 Vital Considerations for Prioritizing A/B Campaigns

Modern Marketing

As your A/B testing, optimization, and personalization program begins to grow and gain traction within your organization, marketers often find themselves faced with this challenge: Narrowing down lists of 100+ campaign ideas. Ultimately creating a roadmap out of them.

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10 Ideas to Kick Your A/B Testing Program Up a Notch

KoMarketing Associates

And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. This is especially true if you’re a solo optimizer. A note taker.

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A/B Testing on Landing Pages with ActiveDEMAND

ActiveDEMAND

If there’s enough volume to be statistically significant, we want to do A/B testing so we can learn how to better market to customers. ActiveDEMAND offers a simple page-based way of doing A/B testing on landing pages.

How to Understand & Calculate Statistical Significance [Example]

Hubspot

Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant ?” Just recently, I had a call with a customer asking that exact thing. The two marketers had each created a version of a landing page and used HubSpot’s A/B testing functionality to collect the results. They had a friendly wager over which one would win. for the results to be statistically significant.

I Don’t have Enough Traffic to A/B Test. Now What?

Convert

Trigger Warning: We know there is a ton of debate raging around statistical significance, the 95% mythical (or not?) Well, the comments are open and we can have a really enlightening conversation. A/B Testing

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How to Do A/B Testing: A Checklist You'll Want to Bookmark

Hubspot

But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. A/B Testing

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Data-Agnostic? See How Data Quality Affects ROI in This A/B Test

DiscoverOrg

If you consider various levels of quality—cars with lots of speed and no torque, or kitchen appliances with cheap motors—it’s easy to agree that quality affects user experience, good or bad, in a big way. Quality is a factor, and accuracy matters a lot. Complete A/B Test Results.

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Why B2B Marketers Should Stop A/B Testing

FunnelEnvy

Ensuring that you are generating long-term and meaningful business impact from experimentation requires more than just the ability to build and start tests. It takes a long time to get results. In a SaaS business it should be recurring revenue (LTV).

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Conversion Rate Optimization Statistics You Need to Know

Optinmonster

Sometimes seeing the statistics can help you know what works best for your conversion rate optimization strategy. In this article, we’ve picked out the most important conversion rate optimization statistics to help you move forward with your strategy and get more conversions!

4 Common A/B Testing Mistakes (And How to Fix Them)

Hubspot

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results.

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ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. Find a Winner. For example, you can discover whether a call-to-action like “Buy Now” or “Shop for Deals” resonates better with your target segment.

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Which Version Won? Understanding Confidence Level in Email A/B testing

Marketing Action

Email A/B testing is generally used to select between two different variations of an email message so that the winning version can be sent to the broader population. A/B testing is a comprehensive topic; we will go into it in depth in a future blog post.

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A/B Testing is NOT Personalization

Bound360

A million visitors are going to hit your site – whether that’s over a year or over a day, you as a marketer want to figure out how to put your best story in front of them and drive engagement and conversion. Do you use A/B testing? As a marketer, you have probably used, been pitched, or at least heard of both of these methods. How is personalization different from A/B testing? Two guys walk into a bar.

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4 Basic A/B Testing Tips for Beginners

Hubspot

Take a moment to think of your favorite meal. If your business is at a standstill for improving open and click-through rates, it’s time you start making changes in your email and landing pages. A/B testing is the answer for optimizing your email marketing and landing page performance.

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A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions

Marketing Action

One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work anymore. According to Forrester, B2B buyers may be as much as 90% of the way through their journey before they reach out for a sales person. Statistical Significance.

5 Steps to Start A/B Testing in Education Marketing

Fathom

A/B testing is a great way to identify how design changes affect the success of your school’s webpages. By conducting randomized experiments between two design variations of a university’s site, we can slowly optimize pages to dramatically improve success over time. To start A/B testing as part of your education marketing plan, follow these steps: 1. Form a hypothesis. Begin by forming a hypothesis. Create a test strategy.

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How to Run an A/B Test [FAQs]

Hubspot

I''m going to take a stab and say that has never happened. According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test.

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A/B Testing Mistakes You’re Probably Making

The Lead Agency

A/B testing is one of the most effective ways of doing this. That’s why 71% of companies run two or more A/B tests a month. However, while the general concept behind A/B testing is simple, it’s not as easy as it seems.

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5 Things Many Marketers Forget When Running A/B Tests

Hubspot

Let''s A/B test it" is the new "Let''s circle back on that.". Overall, this is a good thing. But the key word there is intelligently, since A/B tests are easier to mess up than the New York State bar. An A/B test doesn''t have to just be an A/B test.

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Convert Your Marketing Mindset With A/B Testing

Modern Marketing

A great place to start, no matter what level of marketer you are, is to run a relatively easy A/B test. Here are the three core testing categories to consider that will have a significant impact on response: 1. Okay, but are marketers really still running A/B tests? Follow the six steps below to help you develop a successful A/B testing strategy. Remember to only test one element at a time.

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How to A/B Test – [6 Tips to Run Great Campaigns]

flux.la

A/B testing, or split testing, compares two different versions of a web page to see which one is more successful. Each version is shown to a different group of website visitors at the same time, and the one with the better conversion rate wins. Why A/B Testing?

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Get Exceptionally Valuable Results From A/B Testing With Advanced Measurement

bizible

A/B testing has become a staple in the data-driven marketer’s diet. After all, decisions based on A/B experiments are objective and data-centric, rather than based on feelings, which can vary from day-to-day and person-to-person. We use Optimizely for A/B tests.

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Email Subject Line Statistics To Help You Maximize Your Open Rates

Optinmonster

That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Before we get into the highest-performing subject lines, let’s take a look at the importance of subject lines to your email marketing strategy.

7 of the Best A/B Testing Tools for 2019

Hubspot

This naturally begs the questions -- what should you do when you can’t find a solution to one of your problems on the internet? And, as a marketer, one of the best investigative tools at your disposal is A/B testing. Every company has a different set of customers, so there’s no one-size-fits-all formula for designing the most optimal website, crafting the most compelling copy, or building the most effective product. Best A/B Testing Tools.

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4 Ways to Use the A/B Testing Tools in HubSpot (Plus a Bonus Tip)

SmartBug Media

A/B testing is a great way to put marketers in our place. Making even educated guesses means that you aren’t basing your decisions on data, and that is a critical point. A/B testing will help you back up your marketing decisions. Or a blue button?)

Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame

Hubspot

Do you remember your first A/B test on email? I sat on the cusp of knowing just enough about statistics that it could be dangerous. For instance, I knew that you needed a big enough sample size to run the test on. For many A/B tests, waiting is no problem.

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ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. Find a Winner. For example, you can discover whether a call-to-action like “Buy Now” or “Shop for Deals” resonates better with your target segment.

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How an A/B Test of Landing Page Form Copy Improved Lead Quality

Hubspot

For most businesses, changing the form length is a great way to get started with increasing lead quality -- but at a certain point, you''re going to need to experiment with other form conversion optimization tactics to get better information about the people filling the form out.

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The ABC’s of A/B Testing with Adwords

EMagine B2B Blog

To prevent insanity, A/B testing should be at the forefront of every online marketing strategy. Lucky for online advertisers, A/B testing in Adwords is now easier than ever. A udience is King. B e Organized. Start thinking in terms of a text ad.

Let the People Decide: The Democracy (and ROI) of Voting and A/B Testing

Marketing Action

On Election Day, we all get to learn a valuable lesson. As a marketer, I can’t help but think about the choice between two political candidates as just another kind of A/B test. Unless you’re dealing with low statistical confidence levels or, even worse, hanging chads.)

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Measuring the Impact of Change: A/B Testing Tips [VIDEO]

Hinge Marketing

?. Learn how take a scientific approach to decision making with these considerations around A/B testing for professional services. Transcription: Hi, let’s talk about easy A/B testing today. Why A/B Test? Tools for A/B Testing.

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The Art of Advanced Email Marketing: A/B Testing

Hinge Marketing

The A/Bs of Testing. One of the simplest forms of testing is known as A/B or split testing, and its simplicity drives its power. Half of the test group is sent Version A. The other half receives Version B. Six Rules for A/B Testing Emails.

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A/B Pricing with Allan Wille

FunnelCake

Start out by telling us a little bit about Klipfolio and your role as CEO. Klipfolio is a real-time dashboard software for teams who want to continuously monitor the health of their business. Do you mind going through that a little bit? At its core, it’s a cookie based system.

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Always Be Improving: The 5 Rules of A/B Testing

Marketo

Author: Matt Zilli There are two types of marketers in this world: The 2 percent who would happily A/B test all the livelong day, and the 98 percent who emit an audible groan every time the topic gets raised. And it can’t just be a one-time event.

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The Complete Guide to A/B Testing & False Positives

TrustRadius Marketing

Whether you’re a digital marketer, a savvy entrepreneur, or a website owner trying to boost your site’s conversions, there’s no doubt A/B testing has at one point been a high priority. Now doesn’t that sound like a nice change of pace?