How To Boost Your ROAS By A/B Testing LinkedIn Ads

Marketing Envy

LinkedIn's lead conversion rates are three times higher than other major ad platforms, so with over 800 million members comprised mostly of professionals and business decision makers – running B2B campaigns on LinkedIn should technically be a guaranteed lead-bonanza.

ROAS 83

A/B Testing: The ABCs of Paid Social Media

Anyword

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. What is A/B Testing? In a word: insights. Is your goal to achieve a high CTR?

A/B 69
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure.

ROAS 88

A/B Testing on Shopify: Top Challenges & How to Overcome Them

Convert

A/B testing is the bane of existence for Shopify stores that want to scale. But despite a large amount of literature available, many e-commerce businesses still get it wrong. What is A/B Testing? This is what an A/B test looks like on the Convert Dashboard. “A”

A/B 52

How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

Paid advertising plays a vital role in e-commerce success. When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. The Importance of A/B Testing in E-Commerce.

How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

Here’s how you can produce Facebook mobile video ads like a pro. Get A Free Consultation. It doesn't have to cost you an arm and a leg either; your small business only needs a mobile phone, commonly available apps, a Facebook account, and some creativity to get started. All this is to say: there is a huge pool of people you’re able to tap into with video ads. How to Create a Facebook Mobile Video Ad. Single Video : An ad with a single video.

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy.

A/B 52

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy.

A/B 52

Case Study: People-Based Measurement Enables Top Retailer to Discover 350% Increase in Return on Ad Spend

LiveRamp

Case study in point: we worked with Ovative/group on a top ten retailer’s people-based measurement strategy, helping them discover more than three times the return on ad spend (ROAS). Discovering ROAS Optimization Opportunities. Ovative/group worked with LiveRamp to conduct intelligent, people-based A/B testing for one of the retailer’s major display campaigns. Doubled ROAS by suppressing display impressions served to the lowest performing audience.

ROAS 55

5 Tips on How to Create a Profitable Google Ads Campaign

Lake One

Google Ads is a great tool to have in your marketing toolbox if you’re looking for profitability in your business. The tools, techniques, and strategies available allow businesses to grow exponentially in a very short period of time. Understand ROI and ROAS.

ROAS 52

5 Tips on How to Create a Profitable Google Ads Campaign

Lake One

Google Ads is a great tool to have in your marketing toolbox if you’re looking for profitability in your business. The tools, techniques, and strategies available allow businesses to grow exponentially in a very short period of time. Understand ROI and ROAS.

ROAS 52

Getting the Most Out of Paid Media Spend in 2022

FunnelEnvy

For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising. Paid ads have also been a boon for small local businesses, targeting their campaigns only within a given geographic region.

What To Consider When Looking Into Affiliate Marketing

Anyword

Psychologically, a lot of affiliate marketing is based on narrowing down the options for your readers. More often than not, we wouldn’t, and probably for a good reason. Most readers don’t mind you making a commission off of their purchases, but you have to disclose it.

ROAS 67

Time to Get Personal with Dynamic Creative

Digilant

According to a recent Forbes article highlighting 2019 technology trends , “These days, customers expect brands to understand what they’re interested in, their position in the customer journey and their relationship with the brand.” Meeting consumers or potential customers where they are instead of serving a generic message is key when attempting to maximize Return on Ad Spend (ROAS). Guest Author: Erika Garbero, Senior Data Analyst .

How Saxo Bank transformed its display advertising

Bannerflow

Saxo Bank Group is a pioneer of fintech and is one of the most trusted and respected names in the industry. Today we work with a very strict performance marketing strategy where we aim to optimise both our return on ad spend (ROAS) and what we call a lead value score.

7 Basic Digital Marketing Terms You Need To Know

Altitude Branding

More specifically, it has reversed the way the business industry works in a way that no one expected. In many ways, given how this field has been in such a short amount of time, it’s safe to assume that there will never be another industry tactic as effective as it. With all of that being said, it may come as a surprise to see how many people can’t even get a grip of the simplest digital terms that are needed to get the fullest effect. 3: A/B Split Testing.

ROAS 43

10 case studies show how web analytics prove ROI

Biznology

BT FINANCIAL GROUP : Is a leading provider of superannuation, investment, and insurance products. Through web analytics, BuildDirect finds home buyers who purchase a sample have a 60% likelihood of returning to the site within the next 30 days and placing a full order, BuildDirect uses GA’s A/B testing capabilities to perfect its marketing approach. A framework involving reach, engagement, influence, sentiment, and effect is developed.

Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Why Do You Need a PPC Management Agency? Ready to Hire a Paid Search Marketing Agency?

Best AdWords Agency: Our Top 5 Picks for 2022

Single Grain

If you’re ready to truly maximize the ROI from your Google Ads spend, putting your campaigns in the capable hands of the best AdWords agency in town is a no-brainer. The Benefits of Hiring a Google Ads Agency. If you’ve ever carried out a Google search (and let’s face it, who hasn’t?),

Earnings Per Click: How to Win Big at Affiliate Marketing

Optinmonster

The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. Read too many marketing articles, and you start to feel like you’re staring at a bowl of alphabet soup: But here’s the thing: not all acronyms are created equal.

Click 114

Best AdWords Management Agency: Top 5 Picks for 2022

Single Grain

Creating a Google AdWords campaign is a challenge in and of itself. Most businesses shortcut this problem by hiring a Google AdWords management agency. TABLE OF CONTENTS: ↓ What Does a Google AdWords Management Agency Do? A/B testing ads and landing pages.

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]

Outgrow

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. E-commerce marketing is a tactic that is easier than it sounds. Return on Ad Spend (ROA).

Essential E-Commerce Marketing Strategies to Enhance Your Marketing Metrics

Outgrow

2020 was surely a troublesome year for us all. At this stage, a customer is not fully aware of their concerns. Get a little creative and attach a scratch-to-win Thanksgiving coupon, or maybe a quick quiz with Black Friday discounts. A/B Testing.

How to Grow Your Sales with Shopify Landing Pages

Unbounce

With five years of marketing experience under her belt, she launched her store on Shopify as a side hustle. To manage growing demand, she relied on an ecomm agency that promised her 7X ROAS. Let’s say you’re running a seasonal campaign around Black Friday.

UTM Parameters: Why and How They REALLY Help You

Optinmonster

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Finally, we’ll include a 2-minute video that shows you how to target OptinMonster campaigns to specific referrals. Imagine a scenario where you’re driving both paid and organic traffic.

Help 100

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP!

Outgrow

E-commerce marketing can be a challenging process at times. But let’s clear up a few basics about these digital marketing tools first. E-commerce has undeniably had a significant growth during the pandemic. Thus, helping you stay on top of your ROI and ROA budgets.

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. We’ve covered a lot so far, and in this final part we’ll cover Search Campaign Structure, Ad Groups, Ad Extensions, Setting up a Search Campaign, Ads Automation and finally, Additional Targeting Capabilities. Below is an example of a PPC account structure and its content.

SEO 78

Top 10 Best Email Marketing Services

Single Grain

Clearly, email marketing is a force to be reckoned with. For example, if your top priority is making visually appealing emails, your ideal email marketing service will be different from someone who cares more about being able to send automated emails when a customer abandons their cart.

How to Manage Your PPC Campaigns During Summer Vacation

Outbrain

After the long year of the pandemic, which has not been an easy one, to say the least, we are all ready for a break. So while you may be moving at a slower, more leisurely pace, that doesn’t mean you have to stop or slow down your digital campaigns.

PPC 35

choozlechat: creative optimization with Mike Gerpe, Shotzr

Choozle

Mike Gerpe, Head of Business Development, Shotzr: A Camera! Anyone really, but maybe something easy to carry like a SonyRx100 or a FujiX100. MSJ: From your point of view, how important are creative assets to the success of a digital advertising campaign? MG: We believe that creative assets are the most important ingredient when creating a digital campaign. Another misstep is not utilizing A/B split testing. Achieves up to 100% ROAS.

Segmenting Data to Improve PPC ROI

QuanticMind

We’ll share a few examples and common errors in the process. If you have a SEM bidding optimization tool , you can use the segmentation in your favor, but if that’s not the case, then it will always be useful to know some basic rules about how to understand your data. A Few Key Analyses for Your PPC Program: With the amount of data flying around marketing campaigns in the modern age, it can be difficult to know where to start. First, let’s take a look at this chart.

Don’t Over-Target Your Campaigns (and yes, you read that right!)

Outbrain

It’s a bit strange hearing advice like this from Outbrain, a platform that invests so much effort and resources in the development of advanced targeting tools… Of course, targeting is a key success factor for any marketing activity in the highly fragmented, multi-screen world we live in.

ROAS 34

17 Best Paid Media Tools for Marketers

Single Grain

With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. When you’re spending money to make money, naturally you want to see a healthy ROI. Get A Free Consultation. A plus plan for $42.50

5 Performance Marketing Industry Insights – Download the Full Guide

Outbrain

Of course, you are selling a specific product or service, you have a unique target audience to consider, and your own set of KPIs. A key aspect of performance marketing is trying out different channels and A/B testing various campaigns to see what works best, continually optimizing to maximize your ROAS (return on ad spend). You have just a few seconds to catch your readers’ attention. Create a story (page 9).

Maximize Return During Tough Times Through Testing

Moz

Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. There are a few ways you can try to stay on top of things. No matter what, having a strategy for post-COVID is important.

Test 56

Best Advertising Agency: Top 10 Choices for 2022

Single Grain

This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. With digital advertising services, you can improve your return on advertising spend ( ROAS ).

5 Best Practices for Driving Native Results With Carousel Ads

Outbrain

Once upon a time, advertisers had to rely on a singular image and a lonely line of text to fully summarize their brand’s message before announcing it to the digital masses. But hey, we wouldn’t send you off on a new journey without packing you a few tools first!

United Airlines Talks Marketing: Martech Decisions, ROI, and More

LiveRamp

At RampUp on the Road Chicago , Ryan Cahill, digital marketing manager at United Airlines, spoke to attendees about how United uses LiveRamp to manage its data infrastructure rather than a DMP. I’ve always wanted to be on a podcast. So Ryan, I know you’ve been with United Airlines for a number of years. We went through a big reorg a couple of years ago, and now I’m on the acquisition team. That really gave me a leg up when I did move over into marketing.

ROI 46

Best Facebook Ads Agency: The Top 5 Choices for 2022

Single Grain

This is a list of best Facebook Ads agencies. In this listicle, not only have we curated the top five choices for a Facebook Ad agency, but you’ll also learn: What a Facebook Ads agency does. The benefits of hiring a Facebook Ads agency. What Is a Facebook Ads Agency?

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. We’ve covered a lot so far, and in this final part we’ll cover Search Campaign Structure, Ad Groups, Ad Extensions, Setting up a Search Campaign, Ads Automation and finally, Additional Targeting Capabilities. Below is an example of a PPC account structure and its content.

SEO 60