Remove a-b report survey
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Pro Tips: 5 Considerations To Implement Marketing Automation Platforms

Act-On

We found when evaluating new marketing technology, approximately 80% of survey respondents said the ability to integrate with existing and new technology is their most important deciding factor. User-friendly analytics and reporting that put data in a clear and understandable format that can be used to track campaign success.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. 2021 B2B Marketing Mix Report. From the Gartner Report: Content creation accounted for 9.3% Content Amplification Report 2021.

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4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Now, thanks to digital technology, they often resort to A/B testing to compare two or more variants against one another and see which works best. Here’s how: 1.

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Our year as a B Corp: Looking back (and ahead)

Modern B2B

We resonated with the ethos of what it meant to be a B Corp – we felt that we were already doing a good job when it came to our employees, our clients and our impact. Why we became certified For businesses, it’s no longer ok to be ‘good enough’ and in order to make a change we must strive to do more. so let’s take a step back.

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B2B Influencer Marketing in 2022: Seven Key Lessons from New Research

Webbiquity

A new report offers a wealth of guidance for doing B2B influencer marketing better. Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica. On to the lessons of the report. Budget isn’t the most important factor (unlike the B2C world).

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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Rival IQ Google Ads Editor version 2.5

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Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing

Top Rank Marketing

Constant Contact “As AI continues to reshape the marketing industry, one thing is sure: adaptability and creativity will be the keys to success.” — George B. Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S.