Your Email Testing Playbook for 2020 (& the Tools You'll Need)

Hubspot

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. But, first, we'll explain the importance of A/B testing. Below a block of text?

Test 47

B2C Personalization Blog Series Part 2: Creating a Single Brand Experience to Grow Relationships

Oracle

These leading indicators of activities you want to accelerate or mitigate in a timely fashion are key to building a highly personalized customer experience. Data-driven relationship marketing, which takes a huge step toward meeting customers’ ever-growing expectations.

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Are Your Customers Experiencing Marketing Oversaturation? Here’s How to Deal with it

Oracle

Well, you’re running a significant risk that your customers will become burned out and disengaged. A staggering number of marketing messages are sent every year by various brands. Decreased engagement: a common symptom of marketing fatigue.

Email Marketing Trends for 2020: Competitive Differentiators

Oracle

To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020.

Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

But first, why is a holistic view of metrics important? Unfortunately, there are lots of ways to reach the wrong conclusions with analytics, including: Not reaching statistical significance and making other mistakes with your A/B tests. Email marketing is a give-and-take channel.

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5 Surefire Ways To Increase The Lead Quality

Only B2B

Have you watched a movie Glengarry Glen Ross , a 1992 American drama film? Marketing and sales need to concur on the attribute of a sales ready lead. Many companies can assign the ranks as Hot, Cold and Warm leads or simply A, B, C, D.

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5 Ways to Improve the Quality of Your B2B Leads

The Forward Observer

In the movie Glenngarry Glen Ross , the quality of leads plays a central role in the drama. Get Marketing and Sales to Agree On The Definition Of A “Sales-Qualified Lead”. Marketing and sales need to agree on the characteristics of a sales ready lead. Unfortunately, only 45% of businesses have established a company-wide definition of a sales-ready lead , according to a study by MarketingSherpa. Or A, B, C, or D.

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Digital marketing for financial services: best practices

Choozle

Retargeting campaigns typically convert at a higher rate as you’re targeting users who have already shown interest in your product or service. Take a page from your website that’s generating a high volume of traffic. For a retargeting campaign, you could take the user profiles captured from a piece of downloadable content on your website. Say, a whitepaper on trends investment allocation. Here are a few from off the top of our heads. Recency.

First World Problems: What To Do With Too Many B2B Leads

The Forward Observer

While having too many leads may sound like a nice problem to have, it can actually be worse than not having enough leads. Wait, Too Many Leads Can Be A Problem? The reason too many leads can be a problem has to do with separating the wheat from the chaff. After a few calls, most salespeople give up , deriding the leads as weak. Sales, in particular, can waste a lot of time and effort in sifting through all the leads. Or A, B, C, or D.

How Kele Developed a Personalized Email Strategy

Oracle

Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience. Marketers must first identify each of their diverse buyer types, and then construct a strategy to speak uniquely to each persona. One of the best ways to target customers accurately is to create messaging and marketing tactics that resonate depending on a customer’s buying cycle or frequency.

First World Problems: What To Do With Too Many Leads

The Forward Observer

While having too many leads may sound like a nice problem to have, it can actually be worse than not having enough leads. Wait, Too Many Leads Can Be A Problem? The reason too many leads can be a problem has to do with separating the wheat from the chaff. After a few calls, most salespeople give up , deriding the leads as weak. Sales, in particular, can waste a lot of time and effort in sifting through all the leads. Or A, B, C, or D.

How Kele Developed a Personalized Email Strategy

Oracle

Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience. Marketers must first identify each of their diverse buyer types, and then construct a strategy to speak uniquely to each persona. One of the best ways to target customers accurately is to create messaging and marketing tactics that resonate depending on a customer’s buying cycle or frequency.

Digital marketing best practices for travel & hospitality

Choozle

So, whether your aim is to increase hotel bookings or sign-ups for a sightseeing tour, follow along with our guide (see what we did there?), Looking at how a publisher categorizes a website, this targeting tactic allows you to advertise on sites with content deeply related to the ads you’re running. With this strategy, you’re targeting people who have already shown interest in your product or service, so retargeting campaigns typically convert at a higher rater.

Digital marketing best practices for travel & hospitality

Choozle

So, whether your aim is to increase hotel bookings or sign-ups for a sightseeing tour, follow along with our guide (see what we did there?), Looking at how a publisher categorizes a website, this targeting tactic allows you to advertise on sites with content deeply related to the ads you’re running. With this strategy, you’re targeting people who have already shown interest in your product or service, so retargeting campaigns typically convert at a higher rater.

How CleverTap Improves Customer Engagement With AI in Marketing

Martech Advisor

Both these applications can give you a sneak peek into user behavior when you extract the right insights and help customize your messaging accordingly. Deliver a 1:1 Omnichannel Experience. Send time optimization (STO) is a feature that allows you to do that based on past user data.

8 Practical Tips for Successful B2B Email Marketing

Exo B2B

According to the study report “B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America,” email remains a key marketing channel for most B2B brands, with 81% used in the past 12 months. There are a multitude of possibilities for B2B email customization.

Navigation Design with the User in Mind: 4 Best Practices

Bluetext

As the world becomes increasingly digital, having a professional, user-friendly website is now more important than ever. With countless options for building or overhauling a website, picking the right content management system or DC digital web design agency can seem overwhelming.

How to transition from being a martech consultant to a full-timer

chiefmartech

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, For the past 15 years, I have operated a consultancy focused on driving martech efforts and promoting products to marketers. Now I’d like a full-time role in martech.

What is Account-Based Marketing? Everything You Need to Know

bizible

A successful account-based marketing strategy requires alignment between Sales and Marketing, thorough planning, well-timed execution, and comprehensive measurement. When you have a broad group of potential customers, you can afford to rely on an Inbound strategy because a large number of those prospects will most likely still be qualified. When sales cycles are long, like in B2B, they typically include touchpoints from multiple stakeholders within a single organization.

How to Use Instagram for Business: A Practical Step-by-Step Guide

Hootsuite

In just over 10 years Instagram has grown from a photo-sharing app to a hub of business activity. It can be a lot to keep track of though, especially if running an Instagram business account is only one aspect of your job. You’ve created a personal Instagram account.

Eloqua tactical: How to create your own Eloqua lead scoring model

Eloqua Tips and Tricks

Whilst I have focused on Eloqua for building out a lead scoring model all the content in this blog is relevant to any marketing automation platform. The typical answer is anyone or anything that fills out a form on a website. No defined timeline to make a purchase decision. %.

Why Customer Reviews Matter and How to Get Them

Vidyard

When’s the last time you read a review? Whether you were looking for a place to eat dinner or making a purchase on Amazon, there’s a good chance it wasn’t too long ago. How customer reviews affect the path to purchase If you’re not actively engaging in a review strategy, it’s time to start. They work hand-in-hand with testimonials , giving prospects a way to hear from your real customers. You may have renewed a contract.

The Go-To Google Analytics Glossary You'll Want to Bookmark for Later

Leadfeeder

In an effort to take what I’ve learned from working with Google Analytics over the past 10+ years and with the recent news of the changes to the Network Report, I’m venturing on a not-so-humble endeavor — to define Google Analytics’s constantly expanding glossary of, err, confusing terms and phrases.

What do bounce, user, session and other Google Analytics terms mean?

Leadfeeder

This is a Google Analytics glossary to define all these terms once and for all. A Google user (like user@gmail.com) can have many Accounts on Google Analytics. Affinity Categories are a part of Google Analytics Interests and Demographics and are the “widest” scope of interests and are furthest in the purchase funnel. Behavior Flow: Behavior Flow is a Google Analytics feature that shows users visit path from landing page to exit page in a visual presentation.

19 Things We Can Learn From Numerous Heatmap Tests

ConversionXL

Whereas when you use an eyetracking heatmap, you are using a sample group of people who are often taken out of their normal environment, so it may generate distorted results. The study was conducted on a 1024×768 resolution – today, most people have a larger resolution. Also, remember that people scroll when the layout promotes scrolling – so if you have a long page, make sure the design encourages scrolling. Still, it’s not a perfect solution.

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How to Research, Monitor, and Optimize for Questions

Moz

There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source. Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. Adding videos to better explain the process is almost always a good idea here.

Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads

Marketo

Marketo: How many people on average really see a business page’s post and what percentage of their following is Facebook actually showing it to? Dennis Yu: Facebook’s number is 16%, but that is a confounded number because there are a lot of small businesses, and it’s easy to get 16% exposure if you have only 100 fans. If you have 20,000 fans, you’re lucky if you can even get a 1,000 people or even 2,000 people to see your posts. We call this a mega ad.

What do bounce, user, session and other Google Analytics terms mean?

Leadfeeder

This is a Google Analytics glossary to define all these terms once and for all. A Google user (like user@gmail.com) can have many Accounts on Google Analytics. Affinity Categories are a part of Google Analytics Interests and Demographics and are the “widest” scope of interests and are furthest in the purchase funnel. Behavior Flow: Behavior Flow is a Google Analytics feature that shows users visit path from landing page to exit page in a visual presentation.

What do bounce, user, session and other Google Analytics terms mean?

Leadfeeder

This is a Google Analytics glossary to define all these terms once and for all. A Google user (like user@gmail.com) can have many Accounts on Google Analytics. Affinity Categories are a part of Google Analytics Interests and Demographics and are the “widest” scope of interests and are furthest in the purchase funnel. Behavior Flow: Behavior Flow is a Google Analytics feature that shows users visit path from landing page to exit page in a visual presentation.

How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. In case you missed it: in April 2019, Instagram started experimenting with not showing the number of likes a post has received (AKA ‘like counts’) in the feeds of Canadian users. A man stands in front of a large ship grounded by Typhoon Haiyan in Tacloban, Leyte, Philippines, on 18 April 2014.

6 Email Tests That Matter More Than Your Subject Line

Hubspot

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. Whether you're testing two ebooks against each other, or an ebook versus a webinar, this test is bound to get you better results overall. Try testing longer forms of content vs. shorter offers, or one offer vs. a set of offers. So don't think of your email in a vacuum. A day later?

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Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. No, but it’s a start.