Remove a-b privacy-policy
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Purpose-Driven Marketing Comes to Town

Customer Experience Matrix

Another announcement last week illustrates the point: a new program from a coalition of 2,600 socially-responsible “Certified B Corporations” such as Ben & Jerry’s aims to convince consumers to buy from companies that share their values. Most of the B Corps have a legitimate history of activism.

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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. Fast forward to today, and it’s a whole new ball game. So, what is your website UX like?

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The Top 9 Social Networks For Businesses

Marketing Insider Group

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere. They guide your efforts and provide a way to evaluate success.

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A/B Testers: Time to Fix Your Post-GDPR Privacy Policy

Convert

Warning: Not All A/B Testing Tools are Equal At Convert—we altered our software to take privacy by design into account. Right now, most of our customers run experiments on their websites without giving their visitors much notice. Under GDPR: this should change. This article details how—using Convert Experiences as an example.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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The Ultimate Email Marketing Glossary for 2022

SmartBug Media

A/B Testing. If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. A/B test it! Do you love science experiments? Think Weird Science mixed with Mad Men! Not sure what type of subject line will get the best open rates? Autoresponder. Bounce Rate.

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How to Leverage Intent Data to Drive More Business

NetLine

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye.