SpotMe Blog

APRIL 4, 2023

“The confidential transfer of data from A to B has always been part of Swiss Post’s self-perception and core mandate. “The confidential transfer of data from A to B has always been part of Swiss Post’s self-perception and core mandate. Swiss Post has acquired a majority stake in SpotMe.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Forrester 52

SmartBrief - Marketing

MARCH 17, 2024

Rather than merely serving as messengers, brands will increasingly rely on influencers to engage their audiences, such as soliciting feedback on features, conducting A/B tests and exploring imaginative “if you could have this” scenarios.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Customer Experience Matrix

NOVEMBER 18, 2018

Confirming the worst stereotypes of marketers as cynical hucksters, the press release promotes its mission with the argument that “purpose-led brands grow two to three times faster than their competitors.” Most of the B Corps have a legitimate history of activism.

Paid Search Agency 192

Paid Search Agency Advertising Agencies Privacy Protection Work Management 192

Marketing Insider Group

MARCH 29, 2023

Empathy Always Wins Image Source: TedCommunity on Twitter When Ted Lasso arrived from the States to take over English football team AFC Richmond, he was met with a whole lot of skepticism from the press, players, and even the people who hired him (if you’re a Lasso fan, you know they were secretly hoping he’d fail). Because of empathy.

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

ViewPoint

DECEMBER 7, 2017

Hi, we’re very interested in talking with you; please press 1 for sales and 2 for customer service.” I pressed 1, as sales is usually staffed. J A M E S O B E R M A Y E R”. J A M E S O B E R M A Y E R”. The result pushed me over the edge in frustration. This is how it went. Hi, this is sales; how may I help you?”.

Paid Search Agency 168

Paid Search Agency Companies Lock-In Press 168

Contently

JANUARY 17, 2020

Step 2: They pass it off to the SEO team, who stuff the piece with a bunch of keywords that make it nearly unreadable and press publish. Step 2: They pass it off to the SEO team, who stuff the piece with a bunch of keywords that make it nearly unreadable and press publish. B) Prioritize quality over everything else.

SEO 165

SEO Content Marketing Planning Long Tail Marketing 165

Predictive Response

AUGUST 15, 2022

This means that the moment you press the “send” button on your next email newsletter, someone will read it. By ensuring that the delivery of your newsletter is successful, it does take significant time and planning to craft the best one to share intentional messages. Does your business need an Email Newsletter? Step 1: Who is Your Audience?

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

Webbiquity

JULY 30, 2020

First, ensure that you have a blog post and press release that outlines the mission and purpose of your event. For example, if it has a third-party certification — like the ISSA’s G B AC Star , an outbreak prevention accreditation — you will want to include the logo on your website. Plan for a Strong Web Presence.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Metadata

MARCH 1, 2022

Today we announced our $40 million Series B funding round, led by Next47 and Resolute Ventures. Ever heard of a B2B SaaS company doing a press conference? While we’re excited about this news, we’re even more excited about the future and what we’re building for B2B marketers. How much money did we spend? What was the ROI? REGISTER NOW.

B2B Marketing 98

B2B Marketing Advertising Agencies Paid Search Agency Ad Building 98

Unbounce

MAY 6, 2021

The DFS furniture company got a lot of bad press and even had their ads banned for shrinking the models used in the images of their furniture. The DFS furniture company got a lot of bad press and even had their ads banned for shrinking the models used in the images of their furniture. Was the dress black and blue, or white and gold? (Oh

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

Convert

OCTOBER 18, 2016

New collaboration gives Magento clients access to world’s leading, most affordable A/B testing software Walnut, CA. With a simple.

Press 40

Press eCommerce Software Leads 40

Convert

AUGUST 17, 2016

July 11, 2016 – Convert.com, the most affordable leading A/B & Multivariate testing software for enterprise and eCommerce agencies launches Personalization. This is an account-based, customer-centered interface that Enterprise and Agency clients will use to provide seamless integration with existing marketing tool-stacks.

Press 40

Press Pricing Price Personalization 40

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Biznology

MARCH 5, 2021

The truth can be so hard to come by that many of us believe that our workplaces, and the people we encounter in them, are awash in b t.” ” The Most Pressing People Questions Facing Companies Today. The first piece on personal renewal and finding meaning provides much to reflect upon. The ingredients are there.

Personalization 104

Personalization Amazon Lead Ranking Curation 104

Convert

JANUARY 19, 2016

Leading A/B Testing Software Solutions Convert.Com Chooses Akamai To Optimize Web Performance And Scalability Walnut, CA | January 19, 2016 Convert Insights, Inc, the leader in enterprise A/B testing software, today announced that it has chosen Akamai Web Performance Solutions for the optimization of its A/B testing software worldwide.

Press 40

Press Optimization Software Brand Identity 40

Convince & Convert

MARCH 19, 2018

Custom audiences will also assist with your A/B testing efforts later. Here, the non-profit brand has brilliantly humanized a pressing political issue using the power of storytelling: 3. After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention.

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Content Standard

AUGUST 5, 2022

Is content being used to address our most pressing business challenge? ” Answering this third question keeps all your content activities focused on a) who the customer you’re supporting is and b) what value means to them so that you’re optimizing around what matters. Are we measuring value delivered to the customer?

Planning 132

Planning Top of Funnel Paid Search Agency Work Management 132

Sprout Social

JANUARY 26, 2021

Unless you’re Doctor Strange with a time stone, there’s little use in trying to predict the future. Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Media Burn Rate Tagging 143

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. Hank Hoffmeier, Sr.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Customer Experience Matrix

APRIL 9, 2014

But it doesn''t support a/b splits within the flows. It also still provides the advanced social media monitoring and influencer identification, press release posting, and local directory submission services that most competitors do not. Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Hubspot

MAY 13, 2020

Then, press enter and select your first day. You're going to copy the formula in Sunday's cell, drag the selector to the end of your row, (A-G), and press enter. Pressing enter should automatically fill in the rest of the week. But have you ever thought about using spreadsheets to make a calendar? First, open a new spreadsheet.

Google 101

Google Press Content Verticals 101

ClearVoice

MARCH 19, 2021

In marketing terms, they may be A/B testing various social media platforms, digital newsletter formats and blog post designs. Press releases to trigger interest in the industry. The company has raised $100M in their Series B round of funding, per the front page of their website in February 2021. Business is business, right?

Enterprise Management 52

Enterprise Management Marketing AI Business Marketing Management 52

Bluetext

FEBRUARY 21, 2024

Yes – it can be helpful to tap into new channels and a/b test different tactics, but only to the extent that it will help achieve your campaign’s goals. PR: Share of Voice – are we seeing an increase in share of voice in the marketplace from an increase in branded press releases and announcements? What Is Digital Orchestration?

Digital Marketing Funnels 41

Digital Marketing Funnels Lead Scoring Lead Ranking CTR 41

ClickZ

NOVEMBER 9, 2020

Unlock your opportunities, discover the milestone dates where holiday sales will skyrocket and the pressing concerns that you need to tackle. 52% of consumers that faced problems with site ‘A’ were quick to resort to site ‘B’ (competitors) for shopping. Black Friday sales are expected to reach $10 billion. online spend bonus.

Digital Asset Management 122

Digital Asset Management Marketing Management eCommerce Press 122

Convert

FEBRUARY 10, 2022

You can ask friends and family as well as perform A/B testing. Using the A/B testing methodology , you can create two or more product page designs. Take your pricing strategy to the next level by A/B testing your prices to see what works best for your business. One of the most important areas to focus on is your product pages.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Hubspot

APRIL 6, 2017

These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. The process of optimizing those conversions is exactly what CRO entails. The table below shows the impact of increasing your website’s conversion rate: Company A.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

Marketing Insider Group

AUGUST 8, 2015

I’ve got another one,” he said, before diving into a description of how graduated prescription lenses are like pressing on a car’s gas pedal. I’ve got another one,” he said, before diving into a description of how graduated prescription lenses are like pressing on a car’s gas pedal. We can learn much from Dr. B.

Storytelling 100

Storytelling Press Contact Marketing B2B Marketing 100

Champion Communications

FEBRUARY 11, 2021

B2B b uyers are interested in their problems and issues and how they are going to solve them. Talking to the channel press, business press, IT press or vertical press means there is often a need to have separate messaging, content, spokespeople, and collateral. Make your audience the centre of the story .

PR 62

PR Media Press B2B Sales 62

Unbounce

JULY 21, 2020

Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. At the same time, brand became less exciting—and sometimes an afterthought. It was too “fluffy.”

Landing Pages 145

Landing Pages Optimization Ad Building Brand Identity 145

Predictive Response

JANUARY 7, 2023

Before you press the send button to everyone on your email list, you want to get extremely clear on who you are sending your emails to. For every $1 spent you earn $42 which provides a 4200% return. How Do You Develop An Email Marketing Strategy? When it comes to creating an email strategy you need to be clear on what you hope to achieve.

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

Metadata

NOVEMBER 6, 2023

Their most pressing question right now: How will AI impact my job? We sat down with May Habib , co-founder and CEO of Writer —a generative AI company that just closed a $100mm Series B funding round—to learn how companies like hers save marketers time, money, and a ton of headaches. Wait, actually, do I still have a job?

Marketing AI 52

Marketing AI Paid Content B2B Marketing B2B 52

Optinmonster

DECEMBER 27, 2023

Are you struggling to improve your website conversion rate? Do you want to learn a simple trick to improve your conversions and sales? If yes, you’ll gain a lot by reading about scarcity examples in marketing. The scarcity principle is an important theory in behavioral economics. It’s human behavior to want stuff that is harder to get.

Examples 85

Examples Conversion Urgency Marketing Amazon 85

Litmus

NOVEMBER 24, 2023

There are two kinds of people in the world: The ones who already have their holiday shopping checked off, cookies made, and tree lit the day after Halloween…and the ones who wait until the last possible second to get their holiday planning in order. (Hi, Hi, it’s me. Absolutely! Enter: The gift guide.

Urgency Marketing 88

Urgency Marketing Best Practices Bundling Promotion 88

Content4Demand

OCTOBER 16, 2020

The wheels are turning, the gears are shifting and the engine is delivering a pleasantly consistent experience from point A to B. . This launch, as well as Triblio’s merger with IDG this summer, were all strategic moves to help Triblio better provide more solutions that address marketers’ most pressing pain points.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Biznology

APRIL 24, 2019

Stepping back, remember that your brand is not what the press says about you, not what the street writes about you, and certainly not how your competitors trash talk you. To ensure we do not again let you down, we have already started to do A, B, and C.” Did someone just admit to a sub-par performance? Is he allowed to do that?

Brand Identity 106

Brand Identity Branding Consulting Transparency 106